Untouchable taste – proof is the hottest new whisky on the market this summer!
 
Toronto, On – August, 2010: As early autumn approaches, proof brands inc. proudly announces the launch of proof whisky. To commemorate this event, proof brands inc. is inviting you to join us for a media launch at the Bloor Street Roots Store on Wednesday, September 1st  6-9pm. The evening will include an introduction of our new brand of Canadian whisky, a taste of Canadian-inspired foods, an exclusive VIP shopping experience at Roots and an intimate performance by one of Canada’s hottest acts.

proof whisky, comes in a hip new 500 ml size!

The blend of Canadian prairie rye and wheat is distilled with pristine spring water from the Canadian Rockies. It is aged to perfection in charred oak barrels, creating its sophisticated sweet and smoky flavours. proof is bottled at 42% alc./vol., to give it that extra edge. Enjoy it on the rocks or in our swanky signature cocktail – the Urban.

proof whisky is now available at the LCBO, for only $19.95 a bottle.

Great things DO come in small packages.

For more information or to set up an interview:

Please RSVP Karine Delage by Friday, August, 27th, 2010 at 416-876-3329 or karine@karyzmaagency.com