AMERICAN HONEY™ GIVES FANS OPPORTUNITY TO MAKE ONE OF THE MOST BEAUTIFUL WOMEN IN THE WORLD A COVER MODEL

Vote to Select the Face of the 2011 American Honey Calendar and Enter to Win a Trip to the Actual Calendar Photo Shoot in Los Angeles

NEW YORK CITY (August 2010) – Wild Turkey American Honey®, America’s number-one selling honey liqueur, is pleased to announce a new level of collaboration with its dedicated fans by allowing them to select the cover model for the much-anticipated American Honey 2011 Calendar. The voting will take place online at the American Honey website.

The American Honey calendar, which debuted last year, features stylish photographs of twelve of the most beautiful women in the world in seasonal backgrounds, along with American Honey cocktail recipes. The models were chosen to embody the sweet, sassy and All-American character of American Honey. 2011 marks the first year the cover model will be chosen by the public.

“American Honey drinkers are men and women of taste who really know what they want,” said Maura McGinn, Vodka and Cordials Group Director, Skyy Spirits. “So we wanted to give them the opportunity to decide who would get to be on the calendar cover as the face of the brand. After fans see how beautiful each of these girls is, it is sure to be a very tough decision.”

Legal drinking age consumers will be able to vote at http://www.americanhoney.com through August 15th. Qualified voters will be entered to win an all expenses paid trip for themselves and a friend to the actual calendar photo shoot in Los Angeles, California. While everyone around the world can vote, the contest is restricted to those voters in the United States, where legal. See website for full rules and details.

About American Honey

Produced using real honey and Wild Turkey Bourbon, American Honey is the original and only real bourbon based liqueur. Master Distiller Jimmy Russell has matched the natural essence of American honey with the bold flavors of Wild Turkey Bourbon to deliver a deliciously smooth sweetness with a bite. Bottled at 71 proof and served best chilled, the brand has received numerous awards including the title of “World’s Best Whiskey Liqueur” from the World Whiskey Awards for 2008, 2009, and 2010.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com