Following The Macallan’s announcement a couple of weeks ago (see below) of the second instalment of the Masters of Photography series featuring the legendary Albert Watson, art and whisky lovers can now track the shoot by visiting www.blog.themacallan.com.

The Macallan Director of Malts, Ken Grier, is currently on the road with Albert Watson, in Spanish and Scottish locations, doing interviews and gathering exclusive behind the scenes content from the shoot.

Ken is using Audio boo, a GPS aware audio blogging iPhone application that enables on-the-spot recordings and map-tracking.  Followers can listen to the interviews and view images on The Macallan blog and by commenting on the blog posts, they can ask the legendary photographer their own questions.

The Macallan Masters of Photography II will be in an entirely different style to the first edition in the series, shot by Rankin.  The subject of the project must be kept under wraps, for the moment, until shooting is complete but the key ingredients include: a dramatic and yet romantic ‘art noir’ voyage; a stylish couple and the key secret behind The Macallan. The final result will be revealed by The Macallan at a series of events later in the year.  Further details will be revealed in the months to come.

Please enjoy The Macallan responsibly www.drinkaware.co.uk.

ANNOUNCING MASTERS OF PHOTOGRAPHY II INTRODUCING ALBERT WATSON

Today, The Macallan single malt whisky announced that the next photography partnership in their Masters of Photography series is going to be with the legendary Albert Watson.

Scots born, Watson is famous worldwide for his celebrity, fashion and art photography. Photo District News named him one of the 20 most influential photographers of all time. He has shot posters for major Hollywood movies such as ‘Kill Bill’, ‘Memoirs of a Geisha’, ‘The Da Vinci Code’, as well as shooting over 200 covers for Vogue and Rolling Stone magazine. In fact, in 2007 one large-format print of his sold for $108,000 at auction. He is also an acclaimed director with over 500 TV commercials to his name.

The Macallan Masters of Photography II will be in an entirely different style to the first edition in the series, shot by Rankin.

The subject of the project must be kept under wraps, for the moment, until shooting is complete but the key ingredients include: a dramatic and yet romantic ‘art noir’ voyage; a stylish couple and the key secret behind The Macallan.

Ken Grier, Director of Malts, The Edrington Group, said: “I am extremely excited about working with the hugely talented and influential Albert Watson. His creativity is fabulous, but not only that, he exudes an aura of charm and quiet confidence that is very much in keeping with The Macallan  

“As part of this unique project, art and whisky lovers alike can follow The Macallan shoot with Albert Watson by following my daily blog.  The blog posts will start from 31st May at www.blog.themacallan.com.

Albert Watson, added: “I am looking forward to working with The Macallan on such a prestigious project. The partnership with a premium, Scottish iconic brand will give me a once in a lifetime photographic opportunity to create a lasting legacy as part of The Macallan Masters of Photography series.”

The final result will be revealed by The Macallan at a series of glittering events later in the year.  Further details will be revealed in the months to come.

-Ends-
Please enjoy our brands responsibly.  www.drinkaware.co.uk

Notes to editors

1. The first Macallan Masters of Photography was launched in 2008 with Scots photographer Rankin.  Rankin produced 1,000 individual black and white images captured on Polaroid.  Each limited edition bottle of rare 30 year old Macallan Fine Oak single malt displayed a bespoke label featuring one of Rankin’s images, accompanied by the original Polaroid.

The array of images featured artistic nude studies of Tuuli, Rankin’s muse and wife, contrasted by shots of the dedicated craftspeople of the distillery, and still life images of the surrounding flora and fauna at Easter Elchies Estate.

2. The Macallan is ranked number two by value* among the world’s top selling single malts and is recognised as being a leader within the Scotch Whisky industry when it comes to innovation.
*IWSR figures ending December 2006

Albert Watson portrait by Gloria Rodriguez