Smokehead Duty-Free Workshops in Malaysia

Smokehead has just successfully completed its first Duty-Free workshop in Malaysia.

Taking place in Kuala Lumpur, the comprehensive and entertaining masterclass provided an overview and tastings of Ian Macleod Distillers Travel Retail offering, focusing on its award-winning Glengoyne Highland Single Malt Scotch Whisky and Smokehead Islay Single Malt Scotch Whisky.

Led by Ian Macleod Distillers’ Director or Travel Retail, Andy Lane, the one-day seminar was held in conjunction with local Malaysian Duty-Free business partner, J Brands, bringing together 43 staff from Kuala Lumpur International Airport and customers from the Kuala Lumpur region.

Andy Lane commented:

“We are delighted with the response to our inaugural workshop in Malaysia. Staff training is an integral part of developing sales of Malt Whisky, especially Glengoyne and Smokehead whiskies in this region. The staff and customers who attended contributed to a memorable and successful day.”

Kuala Lumpur International Airport is one of South East Asia’s busiest aviation hubs, with over 25 million passengers passing through the airport every year.

The new Duty-Free staff training workshops are the latest development in Ian Macleod’s comprehensive Travel Retail marketing strategy which began in 2007 with the launch of new TR exclusives Glengoyne Burnfoot and Smokehead Extra Rare. With an ever-growing Duty-Free portfolio and increased presence at events such as Cannes and Singapore TFWA, Ian Macleod Distillers is already ahead on sales projection for its five-year Travel Retail strategy.

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