New Filling Store at Glengoyne
It was a momentous day for the distillery team last month when the very first cask was filled in the new Glengoyne filling store. The brand new filling store has been built as part of the new warehouse expansion.
Currently we can store up to 6000 casks, however when complete, the new warehouses will allow us to mature up to 50,000 casks at the distillery.
Wanted … Whisky Lovers to Choose Single Cask Bottling
Cask Idol – the search for the perfect dram – is a once in a lifetime opportunity to become part of the Glengoyne selection panel and help choose the first ever Glengoyne Distillery exclusive single cask whisky, to be bottled in 2011.
For £70 visitors are able to join the hunt on a tour of the distillery and warehouse no.8, as well as a tasting of Glengoyne’s previous three single cask releases. Guests then judge three mature samples drawn from the cask and are asked to write their own tasting notes for each. The most popular cask will be announced in April 2011 and released with one lucky fan’s name and tasting notes displayed on the label.
Joining the already highly popular and acclaimed selection of Glengoyne tours, along with the new Cask Idol tour, is A Century of Whisky. A Century of Whisky (£150 per person) includes a tutored tasting of Glengoyne Distillery’s oldest, most valuable, and finest Highland Single Malt: the Glengoyne 40 Years Old, worth £200 per dram, as well as the exceptionally rare Isle of Skye 50 Years Old blended Scotch whisky. These two unparalleled whiskies, along with the Glengoyne 10 Years Old, represent a century of maturation.
Each dram will be tasted in its own bespoke crystal ‘copita’ glass, which guests take home as a memento of the day. This is a truly unique opportunity to taste rare and expensive, top quality whiskies. Only 400 bottles of the Isle of Skye 50 Years Old blended Scotch Whisky, and 250 crystal decanters of the Glengoyne 40 Years Old Highland Single Malt Scotch Whisky were produced, costing £1,000 and £3,750 respectively.
Visit Glengoyne at www.glengoyne.com
Glengoyne Distillery has launched a brand new personalised bottle shopping area at http://shop.glengoyne.com, completing the final stage of redesign for the online store.
With the aim of making the process of buying the award-winning whisky simpler, quicker and more enjoyable, all available Glengoyne products can now be purchased online, from the core range and special limited edition single cask bottlings, up to the super premium Glengoyne 40 Years Old.
One of the most popular elements of the online store, the exclusive personalised bottles and tubes of the 10, 17 and 21 Years Old Highland Single Malt Whiskies, has undergone a radical transformation.
The new, easy to use section allows customers to upload their image and type a unique message directly onto their personalised labels. A special new feature brings the design to life, allowing shoppers to preview an accurate depiction of the final label that will appear on the bottle and tube. As well as being more accessible to consumers, it is hoped that the completion of the personalised bottles section will also aid in boosting sales.
Glengoyne has offered an on-line shop since 2005, but decided to create a completely new shop platform, utilising the most advanced technology available in order to exceed customer expectations. Created by award-winning web design agency, The Weather Digital, the new online store provides a much more intuitive and richer experience to the visiting whisky fan. One of the key changes was improving the all-important checkout process.
Charlie Cutler, Managing Director of The Weather Digital explained: “The new process moves away from a multi-page “effort”, to a single page checkout. This is a much friendlier experience, reducing the number of would-be customers leaving the site before completing the purchase. Now users can choose whether to check-out as a guest or alternatively can register their details to review previous orders and make future purchases even quicker.”
Fiona Richardson, Retail Manager for Glengoyne commented: “We are delighted with the improvements to the online store, especially the new personalised bottle feature. As well as improving the customer experience, the new system makes the logistics of managing the personalised bottles sales much simpler and ensures an even better level of customer service. Since we commenced the reinvigoration of the online shop at the end of last year, it has already proved incredibly successful, increasing sales by over 53%.”
Other enhancements the new shop provides include:
– High quality photography allowing users to view products in much greater detail
– Newsletter sign-up to receive special offers from Glengoyne
– Email to a friend – to let your friends know about a product
– Build a wish list – keep a track of items you would like in the future
– Reviews – allow users to post up their reviews of the products
The new shop provides a powerful reporting tool, allowing the retail team to analyse who is buying products and what they are buying, ensuring the distillery is meeting all of the needs and demands of its customers. The shop also supports a range of special offers including voucher codes which can be used in future promotions by Glengoyne.
For more information on the new Glengoyne online store visit:
Contacts:
Iain Weir, Marketing Director
Ian Macleod Distillers Ltd
T: 01506 852 205
E: iain@ianmacleod.com
Glengoyne Around the World …
It has been a busy few months for the Glengoyne team around the world. Here are some of the events that have been taking place over the last few months ….
Cannes Film Festival
The 63rd Cannes Film Festival took place from 12 May to 23 May 2010 and as the official malt of the Canal Plus tent and gala dinner, Glengoyne was there to make sure all the stars and film producers celebrated with a dram of our finest.
Limburg
The Glengoyne team enjoyed a busy few days at the Limburg Whisky Fair at the end of April. Limburg is one of the biggest whisky fairs in Europe and it certainly didn’t disappoint!
During the fair, we introduced the Glengoyne 40 year old and guests of our Masterclass had the pleasure of seeing Glengoyne’s Valerie Marsh dressed as a German police officer with Klaus Maier, Brand Ambassador, handcuffed to the Glengoyne 40 year old…..
Kuala Lumpur
At the end of May we launched our first Duty-Free workshop in Malaysia. Taking place in Kuala Lumpur, the comprehensive and entertaining masterclass provided an overview and tastings of our award-winning Glengoyne Highland Single Malt Scotch Whisky.
Led by Andy Lane, Director of Travel Retail, the one-day seminar was held in conjunction with local Malaysian Duty-Free business partner, J Brands, bringing together 43 staff from Kuala Lumpur International Airport and customers from the Kuala Lumpur region.
Andy Lane commented: “We are delighted with the response to our inaugural workshop in Malaysia. Staff training is an integral part of developing sales of Malt Whisky, especially Glengoyne whiskies in this region. The staff and customers who attended contributed to a memorable and successful day.”
Kuala Lumpur International Airport is one of South East Asia’s busiest aviation hubs, with over 25 million passengers passing through the airport every year.
Further Travel Retail training seminars are currently being planned for later this year, in the Middle East.
Singapore
Last month we unveiled a dramatic new look for TFWA Asia Pacific (9-13 May), launching an innovative bespoke stand, designed to showcase our range of fine whiskies and travel retail exclusives which are enjoying great success around the world. Key expressions on display included the ultra premium Glengoyne Highland Single Malt 40 Years Old, Glengoyne Highland Single Malt 14 Years Old ‘Heritage Gold’ litre and the stylish, award-winning Glengoyne Burnfoot, redesigned last year in litre and new 50cl PET variants.
Moving away from the original shell scheme and traditional, standard glass displays, the new open design uses clean sharp lines with bespoke laminate white cases and custom-built lightbox. Combined with high impact branding and an informal meeting area, the new stand gave Glengoyne higher visibility at the show, projecting our dedication and investment in travel retail.
Iain Weir, Glengoyne Marketing Director commented: “We are delighted with the finish of our new exhibition stand, which perfectly reinforces our strong and growing commitment to our global travel retail offering. Over the past three years, our travel retail sales and marketing strategy has focused principally on developing exciting new premium travel retail exclusives. We are now in a position to offer an enviable portfolio with global appeal, which our new stand shows off to maximum effect.”
Hong Kong
Reinforcing Glengoyne’s continued and growing success in the East, Ian Macleod Distillers attended Vinexpo Asia at the end of May.
As well as welcoming existing customers, we also introduced Glengoyne to a host of potential new customers from around Asia. Look out for us again in 2 years time … we will definitely be back!
Visit Glengoyne at www.glengoyne.com
Spoil Dad this Father’s Day
Spoil Dad this Father’s Day with a personalised bottle of Glengoyne Single Malt Scotch Whisky.
Create an utterly unique gift this Father’s Day with a personalised bottle of Glengoyne Highland Single Malt Scotch Whisky.
The personalised bottles are available on the award winning Glengoyne 10 Years Old, 17 Years Old and 21 Years Old. To celebrate the launch of the new personalised bottle section on http://shop.glengoyne.com we are offering the personalised bottles for the price of the standard bottles.
The bottles and matching tubes both include a picture of your choice and a one-off message making it the ideal gift with a truly personal touch. Like the whisky, all labels are prepared by hand at ‘Scotland’s most beautiful distillery’, encapsulating the quality, heritage and craftsmanship that Glengoyne pride themselves upon.
Glengoyne is a subtle, complex whisky in which all of the delicate flavours are freely allowed to express themselves. The distillation at Glengoyne is the slowest in Scotland. The taste is nurtured from barley to cask for a smoother, richer flavour. Only the slowest distilling process, untainted by peat smoke, creates Glengoyne – The Real Taste of Malt.
Personalised bottles are available to buy online at http://shop.glengoyne.com, or call 01360 550 254. Postage and packing within the UK is £6.50, orders over £50 are free, please allow 10 working days for delivery.
Share a Chevelier Sangaree this Summer
With summer on the horizon, long sunny days and lingering dusky nights, it is the perfect time to open the drinks cabinet and shake up a refreshing cocktail to share with friends. The Chevelier Sangaree, inspired by Dean Evans of Blythwood Square Hotel, Glasgow – at The Glenrothes Ultimate Gentleman’s Cocktail Competition – is a long refreshing tipple combining the fruity notes of The Glenrothes with the warmth of an almond finish.
To make the Chevelier Sangaree take a Toddy glass and cool down with ice while you are preparing the rest of the ingredients. Pour 35ml The Glenrothes Select Reserve, 5ml Luxardo amaretto liqueur, 5ml Crème de poire, 5ml Cinzano Bianco and 5ml Simple Syrup (1 sugar to 1 water) into a cocktail shaker filled with ice and shake all of the ingredients. Strain the ingredients into the glass filled with ice and then garnish with a mint sprig and grated nutmeg.
The Glenrothes Select Reserve is a versatile yet unique malt laced with notes of ripe fruits, juicy citrus, creamy vanilla and hints of spice – making it the perfect liquid to partner with cocktails.
A vatting of casks distilled in different years, The Glenrothes Select Reserve typifies the Speyside distillery house style. It is presented in the iconic Glenrothes bottle and is the very essence of The Glenrothes range. RRP £33.45, available at Sainsbury’s, Oddbins, House of Fraser, Harrods, Harvey Nichols, Wine Rack, specialist whisky retailers or online at www.theglenrothes.com.
Additional cocktails to try:
Monol of the Glen
Matty Hutchinson, Ricks, Edinburgh
Glass: Coupette
Garnish: Orange zest twist
Method: STIR all ingredients with ice and strain into chilled glass.
50ml The Glenrothes Select Reserve
20ml Cointreau triple sec
5ml Antica Formula
2 dashes Chocolate bitters
Fantastic Mr. Fudge
Sheverne Shahbazkhani, Voodoo Rooms, Edinburgh
Glass: Old-fashioned
Garnish: Half passion fruit
Method: SHAKE all ingredients and fine strain into ice-filled glass.
2 shots The Glenrothes Select Reserve
2 wedges Freshly squeezed lime
1 shot Fudge reduction (homemade)
½ shot Passion fruit juice
½ shot Inness & Gunn
Sweet N Sour Spicy
Matthew Law, Bind Pig, Glasgow
Glass: Old-fashioned
Garnish: Rinse glass with Ricard
Method: SHAKE ingredients with ice and strain into ice-filled glass.
50ml The Glenrothes Select Reserve
25ml Freshly squeezed lemon juice
25ml Simple syrup (2 sugar to 1 water)
½ fresh Egg white
15 dried Cloves
1 dash Runny honey
Notes
About The Glenrothes
· All cocktail recipes were created for The Glenrothes Ultimate Gentleman’s Cocktail Contest which took place in The Voodoo Rooms, Edinburgh on Monday 30th November 2009.
· The Glenrothes was founded in 1879
· Little more than 2% of the distillery capacity is bottled as Single Malt to ensure exceptional quality
· Of the 16 Vintages released to date, 12 have entirely sold out
· It is matured in a combination of Spanish and American oak casks – the best of both worlds
· The Glenrothes Select Reserve was voted Best in Class at the World Whiskies Awards 2008 and won two Double Golds at The San Francisco World Spirits Competition 2007
For further information please visit www.theglenrothes.com
Smokehead has been named the official whisky sponsor of Classic Rock Magazine. To celebrate, a new edgy advertising campaign has been revealed, playing on the brand’s growing rock credentials and rising popularity.
Smokehead’s new, attention grabbing advertisement, will feature heavily in Classic Rock and its sister publication, Prog Rock, throughout 2010. Designed by creative agency Robertson Darby Advertising, the new campaign takes its lead from Smokehead’s award-winning packaging, cocooning a skull, the time-honoured symbol of rock, with adjectives capturing the Single Malt’s boisterous, outrageous, and deep peaty flavours.
As the Whisky of Choice for Classic Rock magazine, Smokehead will command a high presence in the monthly music publication and its website, through an extensive advertising campaign and sponsorship elements such as the Readers’ Letters page and regular promotions.
Smokehead is also now an official VIP sponsor for one of this year’s biggest rock events, London’s High Voltage Festival (24-25 July) and the hugely popular Classic Rock Roll of Honour 2010 Awards in November, attended by, and celebrating, rocks greatest icons.
Iain Weir, Marketing Director for Ian Macleod Distillers commented:
“Combining its adventurous and modern packaging, with a rich rollercoaster of challenging flavours, Smokehead defies conformity and what people would traditionally expect from an award-winning Single Malt Whisky. Smokehead is powerful, intense and not for the faint hearted. The perfect match for a Classic Rock lover.”
Angus Robertson, Managing Director of Roberston Darby Advertising commented:
“Our latest treatment for the Smokehead brand was created with Classic Rock Magazine very much in mind. Inspired by the powerful imagery of rock album covers, it uses Smokehead’s stunning typographical packaging to deliver a haunting and lasting impact.”
Taking place at London’s Victoria Park, High Voltage will be attended by thousands of hard core rockers, with the perfect combination of “Smoke and Coke” over ice, being served to VIP ticket holders and headline acts such as Emerson, Lake & Palmer, Wishbone Ash and ZZ Top.
2010 will be the second year Smokehead has sponsored the Classic Rock Roll of Honour. Attended last year by the likes of Brian May, Slash, Billy Gibbons and Jeff Beck, the 2010 awards are already shaping up to be even bigger. Smokehead will once again be served to rock royalty, with special bottle presentations of the award-winning 18 Years Old Smokehead Extra Black to the evening’s winners.
Visit the Smokehead website for Smokehead drinking suggestions, Screensavers and to find out more about Smokehead. www.smokehead.co.uk
Edinburgh & St.Andrews
Thinking about buying a cask?
You can now own your very own cask of Glenglassaugh spirit, for only £500!!! With warehousing of up to 7 years, and a minimum of 3 years included in the price, this is an amazing opportunity to own your own cask of whisky, at an incredibly low price.
Please contact us for more details regarding this great offer…
Sláinte
Mike & Peter
Abbey Whisky
– Saturday 19th June – Compass Box will be here in the shop on showing of some of their wonderful range of whiskies.
LA TERRAZZA RESTAURANT & BAR SPECIAL EVENT
La Terrazza at the Gateways Inn will be hosting another in their series of Single Malt Scotch Pairing Dinners in June! The date for this six-course pairing dinner will be Saturday, June 19, 2010. The evening will begin with a cocktail reception at 7 p.m., followed by the dinner featuring Single Malt Scotches from Glenlivet …”the Single Malt that started it all”. We are privileged to have Glenlivet Ambassador, Ricky Crawford, as our presenter and speaker for the evening.
The dinner cost is $70.00 per person, plus tax and gratuity.
For reservations or additional information on any of these events please call (413) 637-2532 or toll free 1-888-492-9466!
http://www.gatewaysinn.com/Dinner_Events.html
innkeeper@gatewaysinn.com
