BALLANTINE’S LEAVES AN IMPRESSION WITH NEW LOOK PRESTIGE RANGE – Scotch Whisky News

BALLANTINE’S LEAVES AN IMPRESSION WITH NEW LOOK PRESTIGE RANGE
Ballantine’s, the world’s No 2 range of blended Scotch whiskies, is set to leave an impression with the unveiling of new packaging for its multi-award winning prestige range. The new look, while inspired by the authentic, timeless style that epitomises the brand, embraces a unique combination of luxury design elements, in a move to increase on-shelf impact and consumer appeal.
The revised prestige range, which will appear on shelf first in Asia Duty Free, includes Ballantine’s 17 Year Old, Ballantine’s 21 Year Old and Ballantine’s 30 Year Old. As the clear No 1 ultra-premium/prestige Scotch whisky range in Global Travel Retail with 33% market share**, Ballantine’s has firmly established itself as the benchmark of quality and taste.
The prestigious new look for Ballantine’s 17 Year Old and Ballantine’s 21 Year Old features an embossed George Ballantine seal and signature, for a more personalised effect. Parchment style labelling reinforces the brand’s authenticity, while champagne foiled slip labels add an element of modernity and uniqueness. The double thickness carton in which the bottle is presented features cleaner, clearer print as well as more super premium cues such as dual tone gold effects and textured embossing to ensure enhanced brand stand out.
The new presentation of the pinnacle of the range, Ballantine’s 30 Year Old perfectly reflects the expression’s position as one of the world’s most exquisite and expensive blends. The newly shaped bottle, which is taller and tapered, is elegantly embellished with an eye-catching copper plaque to reflect the traditional distillation stills used in the whisky making process, while a heavier base, embossed branding and a cork stopper reinforce the ultra premium status of the expression. The wooden case in which the bottle is presented mirrors the barrels used in the ageing process while a copper plaque further demonstrates the importance of high quality materials in creating this luxurious new pack.
Peter Moore, Global Brand Director, Ballantine’s comments: “With a proud heritage that dates back to 1827, it was very important for us to create a new look for Ballantine’s prestige range that not only increases its luxury credentials, but also maintains the authenticity and flair that has historically underpinned the brand. The new look, which we are proud to be rolling out to our key markets from June, starting with Asia Duty Free, perfectly reflects both these elements, and we are confident that our consumers around the world will be inspired by it”.
Notes
*Ballantine’s is an official sponsor of the Barclay’s Scottish Open, held every July at the exclusive Loch Lomond Golf Club
** IWSR 2009
About Ballantine’s:
Ballantine’s, the world’s No 2 range of blended Scotch whisky, has won over 60 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of master blenders that dates back to 1827.
• Ballantine’s is an official sponsor of the Barclay’s Scottish Open, held every July at the exclusive Loch Lomond Golf Club
• Ballantine’s has been title sponsor of the Ballantine’s Championship since 2008 and has committed to the event until 2013
• Ballantine’s was also sponsor of The Omega Mission Hills World Cup, held in China in 2009
• The first Ballantine’s sponsored golf tournament was played in 1960 at Wentworth Golf Club, England
About Chivas Brothers:
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.











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