NEW BRAND CONTROLLER FOR HIGHLAND PARK
 
The Edrington Group announced today (June 21, 2010) that Matthew Turner has been appointed brand controller for Highland Park.

Matthew, previously marketing controller with The Macallan single malt Scotch whisky, joined The Edrington Group in 2002 having held marketing positions working with Imperial Tobacco, the BBC and Bass.

Commenting on his new appointment, Matthew Turner, said: “I am immensely proud to be working on Highland Park – a brand whose heritage, history, whisky quality and reputation amongst whisky lovers and connoisseurs alike is unmatched.

“My vision for Highland Park is to build on the existing success of the brand and to further establish Highland Park as the world’s most respected single malt whisky. To achieve this ambition will require teamwork, courage and innovation and I am looking forward to the challenge.”

Ken Grier, Director of Malts at The Edrington Group, said: “I wish Matthew every success in his new position as brand controller for Highland Park. The brand has had impressive growth since we set out on an ambitious £18 million master plan for the spirit in 2005. 

“Sales have soared in the past five years, catapulting Highland Park into the world’s top 10 single malt Scotch whiskies for the first time in the distillery’s 212-year history. I look forward to Highland Park’s continued growth with The Edrington Group.”

The Highland Park portfolio is distributed globally with key markets being the UK, USA, Global Travel Retail and the Nordics.

Notes

Highland Park:

Five keystones contribute to making the Best Spirit in the World:

Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park single malt Scotch whisky. Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park single malt Scotch whisky. Cool maturation enhances the smooth character of Highland Park single malt Scotch whisky. Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park single malt Scotch whisky. Cask harmonisation ensures consistency and balance in Highland Park single malt Scotch whisky.

Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world.  For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection.   Its range of 12, 15, 18, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts.  Highland Park has won a string of prestigious awards across its portfolio, most recently including ‘best new whisky release of the year 2009’ for its 40-year-old single malt and ‘best whisky in the world 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.

Highland Park 18 year old single malt Scotch whisky was named the No. 1 Spirit in the World by US author/journalist/critic F. Paul Pacult in the Top 115 Spirits in the World for 2009 in the June 2009 issue of F. Paul Pacult’s Spirit Journal, his advertising-free, subscription-only quarterly newsletter. In 2010 Highland Park 18 year old single malt ranked number one Scotch.