CHIVAS REGAL HOSTS THE GALLANT AND GLAMOROUS AT 2010 CANNES FILM FESTIVAL

 
Chivas Regal, the world’s first luxury whisky, was Official Partner at the glamorous 63rd Festival de Cannes (12-23 May 2010) for the second consecutive year. Throughout the prestigious two-week event, Chivas Regal hosted more than 170 international VIP and media guests, treating them to a special 24 hours of glamour.
 
Guests mixed with stars including Diane Kruger, Benicio Del Torro, Gael Garcia, Penelope Cruz and Javier Bardem in the Chivas bars at both the hotel Martinez and at the Chérie Chéri Club on the famous croisette. A Michelin-starred dinner at the Palme D’or was then followed by a red carpet screening of a world premiere. The next day, a private helicopter transfer to the airport was laid on for guests to finish their Cannes experience on a high.

The Chivas Regal ‘Live with Chivalry’ movement had a starring role during the two-week festival, most notably through the presence of ‘Chivalry Expert’ Olivier Bassil, an international lifestyle authority who led a campaign aiming to prove that “Chivalry is back in Cannes, thanks to Chivas”. Chérie Chéri played host to a Chivalry Round Table led by Bassil, where real-life moments of chivalry were discussed, along with a debate about modern-day gallantry, brotherhood and honour.
 
Bassil also aimed to highlight and report on the chivalrous moments of the Cannes Film Festival. He generated an online buzz before, during and after the event via daily Chivalry Alerts and the dedicated Twitter account www.twitter.com/chivalrycannes. He also uploaded in-depth editorials, real-life testimonials and luxurious and innovative digital content through his blog, http://blog.squa.re/.
 
Bassil said: “My global audience of online luxury connoisseurs often tell me that chivalrous values such as honour and passion really matter in their everyday lives, and I was delighted to share with them a wide array of content revealing Chivas as an ambassador of chivalry in Cannes.”
 
At both the Hotel Martinez and the Chérie Chéri Club, VIP guests including Indian actress Deepika Padukone were served luxurious Chivas Regal cocktails, such as the topical Rob ‘n’ Hood and Chivas Chéri Chéri, created by Chivas Regal Brand Ambassador Max Warner.
 
Chivas Regal has historically played a star role at some of the world’s most prestigious events, such as the BAFTA Nominees’ Party and the Césars in France. 
 
Notes:

Cocktails served to guests at Cannes:
Velvet Spritz
Cannes Cosmo
Summer Wind
Gallantry
Rob ‘n’ Hood
Chivas Chéri Chéri
 
About Chivas Regal:

Chivas Regal is a truly global brand, selling 4.2 million 9L cases annually in more than 200 countries (more than a bottle sold every second). Chivas Regal has achieved a strong global performance – No 1 in Europe and Asia, with dynamic growth in Eastern Europe, South America and most emerging markets. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
 
About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.chivasbrothers.com