EARLY TIMES SEARCHING FOR NEXT ARTIST FOR COMMEMORATIVE BOTTLE

Consumers will have chance to submit artwork to be featured on 2011 Kentucky Derby bottle

Louisville, Ky (May 24, 2010) – For the past 23 years, the Early Times Mint Julep has proudly served as the “Official Drink of the Kentucky Derby® ” with a commemorative artwork bottle released for the past 12 years.  Early Times is now looking for the next artist whose work will grace the 2011 Early Times Mint Julep bottle with the “Early Times Mint Julep Bottle Artist Search” contest.

For 11 of the 12 commemorative bottles, the paintings of the inimitable Celeste Susany have graced the bottle. 2010 marks her final year with her masterwork entitled “A Golden Moment” featuring the field of contenders galloping along the back stretch while the twin spires stand majestically in the background.

With 2010 marking Susany’s final year of doing the artwork for the commemorative bottle, Early Times is giving consumers the opportunity to submit their own, original artwork for the chance to be featured on the 2011 Kentucky Derby bottle. Consumers can log on to www.earlytimes.com/etmjartistsearch to submit their “What Derby Means to Me” artwork, as well as to see official rules and contest details.  The winner will win a VIP trip for two to the 2011 Kentucky Derby, $5,000 in cash, along with having their artwork featured on the 2011 Early Times Mint Julep bottle.

“It has been an honor to have the opportunity to do the artwork for the Early Times Mint Julep bottle for the past 11 years,” added Susany. “It’s time to give another artist the chance to have their work displayed for horse racing fans to collect and enjoy.”

All entries must be received by June 30, 2010 to be considered. Entrants will be judged on the originality, creativity and overall quality of the artwork. 

About Early Times Kentucky Whisky:

Early Times Kentucky Whisky, 40% ABV, is the “Official Drink of the Kentucky Derby” made at the Brown-Forman Distillery in Louisville, Kentucky. Early Times Kentucky Whisky is one of the fine spirits produced and marketed by Brown-Forman Corporation, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Woodford Reserve, Canadian Mist, Old Forester, Fetzer Wines and Korbel California Champagnes.  Early Times reminds you to drink responsibly. For more information on Early Times Kentucky Whisky visit www.earlytimes.com.

About Churchill Downs®:

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 136th running of the Kentucky Derby on May 1, 2010 and the Kentucky Oaks on April 30, 2010. The track will conduct its 2010 Spring Meet from Saturday, April 24, through Sunday, July 4.  Churchill Downs is scheduled to host the Breeders’ Cup World Championships for a record seventh time on Nov. 5 and 6, 2010. Churchill Downs tickets are available at Tickets.ChurchillDowns.com or by calling (502) 636-4400. Additional information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.