GLENROTHES® ANNOUNCES SPONSORSHIP OF
THE NEW WHISKY iPHONE APP

 NEW YORK CITY (March 8, 2010)–Whisky and technology merge online with the new WhiskyCast application for iPhone users. Based on the Internet’s most successful whisky podcast, the new WhiskyCast iPhone application will allow users to listen to episodes online, check tasting notes for whiskies while at a bar or retailer, and even find whisky events while they’re traveling. Unlike other iPhone whisky apps, the WhiskyCast app is free for users thanks to sponsorship from The Glenrothes® Single Malt Scotch and its U.S. importer, Skyy Spirits.

Since the first WhiskyCast episode hit the Internet in November of 2005, more than 850,000 episodes have been downloaded, making WhiskyCast the most popular podcast devoted to whisky. Each episode features the latest news on new whiskies from around the world, along with upcoming whisky events, tasting notes from host Mark Gillespie, and interviews with distillers, authors, and other whisky experts.

“The Glenrothes is thrilled to be a part of the new WhiskyCast application for iPhone and iTouch users,” said Nathalie Phillips, Brand Manager for The Glenrothes. “This is an outstanding way for everyone from a whisky novice to a whisky expert to instantly source information on their favorite brand or an exciting new find.  It should prove an invaluable resource for whisky lovers everywhere.”

Single Malt Scotch aficionados await the arrival of each rare, new vintage from The Glenrothes, the award-winning distillery known for unparallel quality and taste, with great anticipation.  Founded in Scotland in 1879, the Glenrothes is one of only three Speyside Malts to hold ’top class’ status.  Only 2% of what is distilled each year, the very finest quality – becomes a Glenrothes vintage.  Each vintage is, by definition, rare and finite.  Each has its own unique taste and personality. 

“One of the things I’ve always wanted was to have my tasting notes with me when I visit a bar,” said Gillespie. “I’ve tasted literally hundreds of whiskies over the last few years, and this new app makes it easy to take my notes wherever I go.” As the host and producer of WhiskyCast and a member of the Malt Maniacs, an international organization of whisky lovers, Mark has had the opportunity to taste the best whiskies from Scotland, the U.S., Canada, Japan, and many other countries. “I’ve been able to take my notes and turn them into an application that other whisky connoisseurs can refer to,” Gillespie said. “What’s more, thanks to The Glenrothes, we can make the WhiskyCast application available for free. In these tough economic times, people are looking to save money wherever they can, and this is one way people can make the most of their whisky budget.”

In addition to Gillespie’s tasting notes, the WhiskyCast app will let listeners access the four most-recent episodes directly from their iPhone or iTouch without the need to download and sync their player to a computer. The application was developed by JacApps, a division of Jacobs Media, which has built similar applications for numerous radio stations and has a unique knack for programming iPhones to play streaming live audio.

WhiskyCast is available on the web at www.whiskycast.com.  More information on The Glenrothes is available at www.theglenrothes.com. The application will be available for free downloading at the iTunes App Store.
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About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.  

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.