It is a fact that if you have tasted Highland Park you are more likely to buy it than any other single malt whisky. Therefore, it makes sense for us to encourage sampling, which is why we tend to be very supportive of whisky festivals and events around the world.

I find it hard to imagine that 10 years ago there was no such thing as Whisky Live. Now the event, from its relatively humble origins, has become a thriving global franchise with shows in 20 cities this year.

This year marks the 10th anniversary of Whisky Live, first held in Tokyo and London in the year 2000. Whisky Live London 2010 will feature a number of new elements, including something called the Whisky Antiques Road Show. Visitors will be invited to bring along whisky, whisky books and accessories in order to have them assessed by Whisky Magazine’s resident experts. Once visitors have had their stuff valued, they can store it safely to take home, or enter it into the Whisky Auction, held at 4pm on Saturday 27th February.

With more space and more entertainment, a new half-day ticket on Saturday (11am to 2pm) and the exclusive Friday evening (available to just 500 guests), Whisky Live London 2010 promises to be a fitting celebration of a decade of presenting the world’s best whiskies.

An exclusive, commemorative bottling of Highland Park 10 Years Old at 59.3% will be launched at the show, together with a number of other special releases. To reserve a bottle for collection at Whisky Live London visit www.whiskylive.com/bottlings/

The Whisky Shop (with 13 stores throughout the UK) will be on hand for any of the whiskies on display at Whisky Live London, so to find out more about Whisky Live visit www.whiskylive.com

For more information on the Best Spirit in the World visit www.highlandpark.co.uk
 

Gerry
Whisky Brand Ambassador of the Year, 2010