COLLABORATION BETWEEN THE HOTEL DU VIN/MALMAISON GROUP AND THE SCOTCH MALT WHISKY SOCIETY – Scotch Whisky News
PRESS RELEASE: Jan 12 2010
PIONEERING SPIRITS…
A UNIQUE COLLABORATION BETWEEN THE HOTEL DU VIN/MALMAISON GROUP AND THE SCOTCH MALT WHISKY SOCIETY BRINGS EXCLUSIVE MALT WHISKIES TO ALL
The Hotel du Vin / Malmaison Group and The Scotch Malt Whisky Society are announcing an exciting new collaboration to provide Society members and non-members the opportunity to sample and enjoy some of the world’s rarest malt whiskies in the superb environment of Hotel du Vin and Malmaison hotels.
Until now members have been able to enjoy the Society’s single cask, single malt whiskies in its three members-only venues throughout the UK; two in Edinburgh and one in London. This unique partnership will now enable the Society’s 26,000 worldwide members to enjoy its limited edition bottlings, Society members’ events and luxurious ‘Society Suite’ hotel rooms in three new properties as from the end of January 2010.
Aberdeen’s Malmaison, Birmingham’s Hotel du Vin and Brighton’s Hotel du Vin will all open their doors later this month with a special Society snug – the ‘Whisky Snuggle’; dedicated lounges and bar areas where Society members and hotel guests can discover a range of different Society bottlings in unique and inspiring atmospheres.
Commenting on the partnership, Robert B.Cook, Chief Executive Officer, Hotel du Vin and Malmaison, says: “We are always looking at ways in which to innovate and bring something very special and unique to our customers. The Hotel du Vin and Malmaison Group together with The Scotch Malt Whisky Society share the same passion for excellence and I believe it is a natural business fit for us. We are confident that this collaboration will be a success.
Paul Miles, Managing Director of The Scotch Malt Whisky Society, commented: “This partnership will allow members, prospective members and their guests to truly immerse themselves in the relaxed atmosphere that the Society is renowned for now in the luxurious surroundings of the Hotel du Vin & Malmaison Group hotels. We look forward to offering an increasing number of members of The Scotch Malt Whisky Society the opportunity to sample Society malts on their door step with members’ dram prices and special offers on dinner and rooms while non-members will be able to sample Society whiskies and learn about the benefits of Society membership.”
Launch Opening Dates:
Aberdeen Malmaison: January 22 2010
Birmingham Hotel du Vin: January 29 2010
Brighton Hotel du Vin: February 5 2010
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Media Contacts:
Issued on behalf of Hotel du Vin/Malmaison Group and The Scotch Malt Whisky Society by The Big Partnership. Contacts:
The Big Partnership: Kelly Kilner or Linda Edstrand on 0131 555 5522
Kelly.Kilner@bigpartnership.co.uk or Linda.Edstrand@bigpartnership.co.uk
The Scotch Malt Whisky Society: Mark van der Vijver on 0131 555 2266
Notes to Editor
HOTEL DU VIN AND MALMAISON GROUP
Malmaison and Hotel du Vin are recognised as the UK’s leading lifestyle hotel group with 1,900 bedrooms across the UK. Recipient of the following awards:
2009
Fine Dining Restaurant of the Year – Scottish Restaurant Awards 2009
2008
Conde Nast Gold List
Travel and Leisure top 500
Travel and Leisure Food & Wine Go-list winners
Catering in Scotland – Hotel of the Year
Scottish Hotel of the Year Awards – Glasgow Hotel of the Year
Scottish Hotel of the Year Awards – Chef of the Year
Bistro accredited with 3AA Rosettes
Best small traditional Venue – Scottish Event Awards 2008
THE SCOTCH MALT WHISKY SOCIETY
Membership of the Society provides the following
The opportunity to sample and buy from the world’s widest selection of single cask, single malt whiskies. The Society bottles over 200 single casks every year from 126 distilleries.
Attend a range of whisky tastings and events around the UK and at our three venues.
Use the Members’ Rooms bars and restaurant in Edinburgh, Leith and London.
Receive the award winning quarterly magazine Unfiltered and have full access to the website at www.smws.co.uk
New members also receive the Society’s beautiful membership pack, which includes four different 10cl bottles of single cask, single malt whisky together with their Members’ Handbook and membership card
Individual Membership costs from £100 for the first year. Annual renewal thereafter costs from £49.50.
Membership information:
To join please apply online at www.smws.co.uk or call (+44) 131 555 2929 (Mon-Fri 9am-4.45pm)
