See press release below regarding the upcoming Canadian Mist Whisky “Hunt for Double Gold” contest. Monica Frazier will have the opportunity to win the value of over $700,000 in gold bars in this unique contest.

For Immediate Release
Contact: Svend Jansen

Public Relations Manager

Brown-Forman Corporation

502-774-7825

OHIO WOMAN TO HUNT FOR “DOUBLE GOLD” IN SAN FRANCISCO

Monica Frazier of Bradford, OH Will Have Opportunity to win over $700,000 in Gold Bars

Louisville, Ky. (January 19, 2010) – Monica Frazier of Bradford, OH has been selected as the winner of the Canadian Mist Whisky “Hunt for Double Gold” contest. Frazier, 31, was randomly chosen out of over 150,000 entries for a chance to win two gold bars that could change her life forever. She will travel to San Francisco’s Marina Green for an opportunity to take home over $700,000 in gold bars.

On Friday, February 5, Frazier will be taken to Marina Green near downtown San Francisco where she will have one hour to search for up to 100 gold-colored coins numbered 1-100 which will have been randomly hidden around the park. After the search, she will select 10 coins from all the coins she find. If the two numbers randomly drawn before the search match the numbers on two of Frazier’s selected coins, she will win the value of two gold bars worth over $700,000.

“Everyone with Canadian Mist is thrilled to have Monica as our sweepstakes winner and we look forward to her hunt ending up with two gold bars,” said Alan George, Brand Director for Canadian Mist Whisky. “Hopefully this weekend will be an experience that Monica will never forget.”

Frazier will be flown along with a guest to San Francisco for an all-expense paid trip. She will spend three nights in downtown San Francisco beginning on Thursday, February 4 through Sunday, February 7, with the actual “Hunt for Double Gold” occurring on Friday afternoon. 

“I want to thank Canadian Mist for giving me this once in a lifetime opportunity to have the chance to win the two gold bars,” said Frazier. “I am really looking forward to spending the day in the park and searching for the coins!”

 At the 2009 San Francisco World Spirits Competition, Canadian Mist was the only Canadian whisky to bring home the coveted Double Gold Medal. It marked the third time in five years in which Canadian Mist received the Gold Medal distinction, previously honored in 2005 and 2008 at the same competition.

About Canadian Mist

Canadian Mist is an award-winning whisky distilled in Collingwood, Ontario with water from the pristine Georgian Bay, North America’s largest pure water source. Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Canadian Mist, Southern Comfort, Finlandia Vodka, Early Times, Old Forester, Fetzer Wine and Korbel California Champagnes. For more information, visit www.canadianmist.com.

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Enjoy Life. Drink Mist Responsibly.

Imported and Bottled by Brown-Forman Beverages, Canadian Whisky, A Blend, 40% Alc. by Volume, Louisville, KY ©2010 CANADIAN MIST is a registered trademark.

Svend Jansen

PR Manager – Woodford Reserve, Canadian Mist, Early Times & Old Forester

Brown-Forman

850 Dixie Highway

Louisville, KY 40210

Office, (502) 774-7825

Mobile, (502) 744-0462

svend_jansen@b-f.com