Whiskey Channel Delivers Breaking Reports in Unprecedented Quality

Bardstown, KY- Singlemalt TV, the world’s only online television channel exploring whiskies of the world, generated widespread acclaim last week when they presented full, breaking coverage of Bardstown’s Kentucky Bourbon Festival. The breadth and timeliness of the coverage, coupled with exemplary quality are unprecedented in the whisk(e)y industry.

Singlemalt TV launched in 2006 with an initial focus on Scotch Whisky, the fledging site founded by veteran Director of Photography and IPTV pioneer Rob Draper, quickly gained recognition for its HD originated, exclusive programming. For two years Singlemalt TV continued to focus on Scotch Whisky, with an occasional foray into American Whiskey and bourbon. It was last spring when crews journeyed to Kentucky to film a Wood and Whisky feature in conjunction with Morrison-Bowmore that the bourbon industry became a focal point for Singlemalt TV. Following the completion of the Morrison-Bowmore project, Singlemalt TV scheduled a round of distillery shoots in Kentucky. As soon as the footage aired on the channel it became evident that Bourbon was a huge hit with the website’s formidable global audience.

Last week Singlemalt TV took their full show on the road, working round-the-clock from a historic former library in downtown Bardstown as preparations for the 18th Kentucky Bourbon Festival commenced. Camera crews worked to capture all the offerings of Bourbon Country, shooting at distilleries and on Louisville’s Urban Bourbon Trail in the days leading up to the festival.

After filming a live webcast each morning, camera crews set out on assignment to various locations around the region. Upon returning from each location, crews turned over their footage to a video editor working from the Bardstown headquarters who meticulously cut each segment for a nightly show. For six days and nights Singlemalt TV’s on-location staff worked to deliver exclusive up-to-the-minute coverage of the KBF
as it unfolded, maintaining their exacting broadcast-caliber standard throughout.

To date Singlemalt TV has continued to experience record site traffic. The tremendous response from the Bourbon Industry and regional tourism agencies has been mirrored by the feedback received from viewers in 120 countries. Even Kentucky’s Governor Steve Beshear, who recently declared September “Bourbon Heritage Month,” took a moment to chat with Singlemalt TV about the importance of bourbon to the area. Bourbon insiders have described Singlemalt TV as the “buzz” of the industry, and future plans for more exciting endeavors in Kentucky are already underway.

Notes:
1. www.singlemalt.tv
2. Singlemalt TV is a Visionmill Productions company.
3. All material on Singlemalt TV is original and copyright.
4. For further information email jenna@singlemalt.tv