Premium Spirits Company Donates $50,000 to Canada’s Bartenders Benevolent Fund

May 14, 2020 (Toronto, ON) – Campari Canada yesterday announced a $50,000 donation to the Bartenders Benevolent Fund, a Canadian non-profit organization that is raising much-needed funds for bartenders, servers and other hospitality staff who have fallen under serious financial hardship. The hospitality industry continues to be one of the hardest hit by the coronavirus pandemic.

This latest donation is part of the #ShakenNotBroken initiative that Campari Group has undertaken globally during the ongoing crisis. Campari Group’s #ShakenNotBroken campaign has deployed various initiatives to support the hospitality industry around the world.

Campari Canada’s first initiative to support the hospitality industry launched on March 27. The Campari Stir Crazy program, in collaboration with Bartender Atlas, engaged over 130 bartenders to create cocktails and content. Through this program, Campari Canada paid over $35,000 directly to some of Canada’s most creative bartenders. The company has also partnered with Longslice Brewery and The Aviary Brewpub to buy meals for those in need. With the latest donation, Campari Canada is totaling over $85,000 in support to the hospitality industry.

Campari Canada has also produced high-alcohol sanitizer at its Grimsby-based Forty Creek Distillery, which was delivered to local community organizations including the Canadian Red Cross and St Catharines Hospital Niagara.

“Our company, globally and locally here in Canada, has always made community involvement a core principle of our organizational efforts. Our #ShakenNotBroken initiatives around the world are meant to support our friends and peers in the hospitality industry who have been particularly hard hit by the pandemic,” said Melanie Batchelor, President, Campari Canada. “We understand that as the majority of bars and restaurants have been closed by order of provincial governments for safety reasons, the financial impact on those employed in this sector has been immense. We are also aware that even as some regions prepare to slowly and responsibly reopen, some of the challenges faced by these dedicated professionals will remain. Through this donation and other initiatives, Campari Canada will continue to do everything possible to support the Canadian hospitality industry in their time of significant need,” concluded Batchelor.

About Campari Canada:

Campari Canada serves as the nationally-focused extension of global beverage leader Campari Group. Designed to fortify the Campari Group legacy across the national landscape, Campari Canada serves as owner, importer and marketer of a diverse portfolio of over 30 internationally-recognized brands spanning across all fine spirits categories. Among them is Canadian spirits company, Forty Creek Distillery Ltd., known for its award-winning range of complex, yet approachable whiskies. With the Grimsby, Ontario-based Forty Creek location serving as the company’s bottling plant and warehouse, and corporate office headquartered in Toronto’s bourgeoning Liberty Village, Campari Canada continues in the Group’s steadfast commitment to building lifestyle brands and people with passion. Its portfolio of internationally-renowned brands includes Aperol, Appleton Estate, Bulldog Gin, Campari, Cinzano, Forty Creek, Grand Marnier, Glen Grant, SKYY Vodka, Espolòn Tequila and Wild Turkey.

For more information:

Please enjoy our brands responsibly.

About Campari Group:

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand-building and external growth via selective acquisitions of brands and businesses.

Headquartered in Milan, Italy, Campari Group owns 21 plants worldwide and has its own distribution network in 21 countries. The Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001.

For more information:

Please enjoy our brands responsibly.

About the Bartenders Benevolent Fund:

Created in 2013, the Bartenders Benevolent Fund is a non-profit financial resource for bartenders, servers and front-of-house support staff working in the hospitality industry in Canada. They provide funding for those who have fallen under serious financial hardship, and their mission is to work in earnest to ensure that those in need can make ends meet. The Bartenders Benevolent Fund’s mandate is to offer support to the hospitality industry, by the hospitality industry: funds are awarded anonymously by local hospitality professionals from each market.

Bunnahabhain helps whisky lovers celebrate Fèis Ìle in spirit – Scotch Whisky News

Bunnahabhain helps whisky lovers celebrate Fèis Ìle in spirit

Virtual ‘Feis at Home’ celebrations keep the festival spirit thriving for 2020

Tasting kits allow whisky fans to join in from the comfort of their own home

Exclusive distillery news and competitions revealed to those who tune in

It’s one of the most anticipated calendar dates for the whisky fans who descend on Islay’s shores years after year, but the cancellation of this Spring’s world-famous Feis Ile festival won’t stop Bunnahabhain from throwing its (virtual) doors open to all.

While physical celebrations are on hold due to social distancing guidelines, Bunnahabhain is inviting whisky fans from across the globe to ‘Feis at Home’ and transporting them to the shores of Islay via a special live tasting of not one, but two exceptional new festival editions.

Hosted by renowned whisky expert Dave Broom*, Bunnahabhain Distillery Manager Andrew Brown will be joined by Master Blender Julianne Fernandez, Master Distiller Stephen Woodcock and Visitor Centre Manager Dr Billy Sinclair for the live stream on Friday 29th of May from 8pm (BST). The group will lead whisky fans through a tasting and take part in a panel discussion about the two limited-edition expressions being released to mark the occasion.

Tasting kits available to purchase from the Bunnahabhain website will allow people to follow along from the comfort of their home. And it wouldn’t be Feis Ile without a few surprises…with exclusive details on a new product to be revealed live during the tasting.

Ahead of the tasting, Visitor Centre Manager, Dr Billy Sinclair will take friends of Bunnahabhain on a Facebook Live tour around the distillery and island – a chance to get the full Feis Ile experience from afar. Eagle eyed viewers will also have the chance to win a trip to the world-famous festival in person in 2021, with competition details announced on the first ‘tour’ to go live on Bunnahabhain’s Facebook page at 10am (BST) on Friday the 29th of May.

Bunnahabhain Distillery Manager, Andrew Brown, said: 

Our world famous ‘Music and Malt’ festival here on Islay is a pilgrimage for many a Bunnahabhain fan and we love greeting them here at the distillery. We’ll miss seeing some familiar faces in person, but Feis Ile is always warm and welcoming, so we’re embracing the fact that live streaming technology will allow even more people to join in this year.” 

We’ve got a great panel of experts on board to talk through our wonderful new festival editions, and anyone who’s visited Feis Ile before will know that’s not all we’ve got up our sleeve. You’ll have to tune in to find out more, but we can guarantee a memorable festival, even if it’s not running exactly as we had planned.” 

On sale information on Bunnahabhain’s new festival editions will be announced later this week. 

Bunnahabhain’s virtual ‘Feis at Home’ events will take place on Friday the 29th of May 

A virtual tasting and panel discussion of two new festival editions will take place at at 8pm (BST) 

Live streams from the distillery on Islay will take place at 10am, 12pm, 2pm, 4pm and 6.30pm (BST) 

Join in on Facebook: 

Tasting kits can be purchased from, priced at £16.50: 

Please ensure orders are placed by 25th of May (UK) or 18th of May (rest of world) to avoid disappointment

For more information please contact Fiona Hayes, WIRE: / 07837000900


About Bunnahabhain:

Established in 1881 and situated on Islay’s most northerly point, Bunnahabhain is the island’s most remote distillery, overlooking a notorious passage of ocean known by seafarers as the sound of Islay.

It has long established links to the sea, previously only accessible by boat – with ships loaded up daily before transporting their important whisky cargo back to the mainland for sale.

The word ‘Bunnahabhain’ is actually Gaelic for ‘mouth of the river’ referring to the Margadale River, its source of pure spring water which is distilled in the island’s tallest stills to create the renowned malts. It’s the use of pure spring water that is piped to the distillery which gives it its unique light colouring which sets it apart from other darker liquids on the Islay landscape.

The distillery goes against the grain – quite literally – with a portfolio made up of broadly non-peated expressions, however, its peated Toiteach A Dhà expression recently won in the Scotch Islay: No Age Statement category at this year’s World Whiskies Awards. Bunnahabhain took home a further four titles in the 2020 awards ranging from silver to gold certificates – showcasing the calibre of its range. 

*About Dave Broom:

Dave Broom was born in Glasgow and has spent the past 30 years writing about alcohol. He spent 7 years as features editor on a UK drinks trade weekly then, after working a stage in an Australian winery, returned to the UK to specialise as a freelance writer on spirits.

He has written 12 books, two of which [Rum and Drink!] won the Glenfiddich Award. ‘Whisky: The Manual’ was awarded Best Spirits Book at the Spirited Awards in 2015 and the ‘World Atlas of Whisky’ has been called “a landmark publication”.

His most recent book, “The Way of Whisky: A Journey into Japanese Whisky’ appeared in 2017 and was awarded the John Avery prize at the Andre Simon Awards in 2018.

As well as regular radio and TV work, in 2018/9, he wrote and presented the whisky culture documentary ‘The Amber Light’ (directed by Adam Park).

He has been contributing editor at both Whisky Magazine and and continues to write for a large number of international titles. He launched his new website in 2020

The other part of his life is involved with training and speaking. He regularly gives talks at international whisky events. He designs in-house training courses for distillers, and was one of the team which developed (and continues to maintain) the Single Malt Flavour Map.

He has been a tutor on Diageo’s influential Malts Advocates Course for 20 years. He also advises on spirit quality and new product development for a number of distillers around the world.

In 2013, he was awarded the Communicator of the Year at the ISWC awards and in 2015 was voted Best Spirits Writer at the Spirited Awards. He is a Master of the Quaich.

About Andrew Brown, Bunnahabhain Distillery Manager

Andrew Brown’s Bunnahabhain journey began in May of 1988, when the distillery found itself short staffed for unloading malt boats coming into its famous pier. After helping out on a few occasions, he was given a full time role as a warehouseman, and joined the small, hardworking team, of Bunnahabhain Distillery.

He quickly moved on to work in the warehouse and mash house, as the relief mashman, learning the ropes from the team around him on running the still house & boilers. In 1997 he took on the role of Assistant Team Leader, progressing to become the Bunnahabhain Distillery Manager in 2010

It’s a position he has proudly held for over 10 years and has seen the production at Bunnahabhain increase substantially in that time.

Finding it impossible to choose one whisky as a favourite, he opts for three, all Bunnahabhain (of course) – 40 year old, Auld Acquaintance then after this the 18 year old.

About Julieann Fernandez, Blender

Julieann Fernandez’ whisky journey started while she was at university with a placement at Chivas Brothers. Working in the Kilmalid lab doing analytical chemistry and new product development created a true passion for whisky and following her graduation with a BSc (Hons) in Forensic Science, Julieann joined the Scotch Whisky Research Institute as an Analytical Research Scientist.

From there, Julieann returned to Chivas Brothers, moving around the business and learning all aspects of distilling; from grain and malt to developing her organoleptic skills.

She joined Distell in 2017 as Blender and works alongside Senior Blender, Kirstie McCallum, on the single malt, blend and limited-edition portfolios. Julieann is currently studying towards her Diploma in Distilling.

About Billy Sinclair, Bunnahabhain Visitor Centre Manager

Biologist, geneticist, conservationist, diving instructor and commercial coxswain – Billy Sinclair has packed a lot into life. He holds an honours degree in Biology and Biochemistry, and a PhD in Biochemistry and Genetics. He also has more than 50 scientific papers to his name. If you want to know about antibiotic resistant bacteria in remote Australian communities, the evolutionary history of Scotland’s pine forests, paternity testing in rare pigs, or survival strategies in ancient, deep-sea cousins of the octopus, Billy’s your man. In his 25-year career, he’s travelled the globe, working in Scotland, Ireland, England and Australia. He’s also led student field trips in Egypt, Australia and The Gambia. And in 2015 he embarked on a new adventure, when he moved with his family to Islay and added a new passion — serious Scotch whisky — to his long, long list.

His favourite dram (if he’s forced to choose) is the Bunnahabhain 18-year-old.

About Stephen Woodcock, Master Distiller

Stephen Woodcock started his career in chemistry, managing chemical plants to create coloured pigments for the paints, inks and plastic industries.

With parents working in the drinks industry, his father owned a pub and mother worked for Allied Distillers – so maybe it’s not surprising that he ended up there too. He joined Diageo in 2009 as the business leader responsible for pre-distillation. It’s a chemical process after all, just like any other. But a last-minute change of plan saw him take on the management of Dundashill Cooperage in Glasgow instead, where he simultaneously took on a General Certificate in Distillation. It wasn’t until the Dundashill site (sadly) closed in 2010 that he had the chance to put that knowledge into practice.

He moved to Speyside to take charge of the multi-million-pound upgrade and commissioning of Inchgower Distillery in Buckie. Following that Stephen worked in seven different Speyside distilleries, learning more about predistillation and distillation processes with each move. In a bid to understand this further from a more academic perspective he completed the IBD Diploma in Distilling in 2017, and in June 2016 he joined Distell as Distilleries Manager and Master Blender. His role is to protect age old traditions, while working to refine and improve the processes of the distilleries he takes charge of, so they can keep creating the finest whiskies in the world.

Kilchoman Zoom Scotch Whisky Tasting w/ Joshua Hatton at The Whisky Shop #SFO May 21st, 2020 – Scotch Whisky News

Thursday, May 21st 5:30PM:

Kilchoman Scotch

with Joshua Hatton

One of our most popular in-store tastings makes its online debut with Kilchoman, presented by ‘Keeper of the Quaich’ Joshua Hatton!

Click Here to View Pourlist and Reserve Tickets

In conjunction with this tasting, ALL our Kilchoman products are 10% off with the coupon code ‘KILCHOMAN’

Additionally, The first 40 people who purchase Kilchoman to be used for this virtual tasting will be provided a Kilchoman Glencairn Branded Glass shipped with their purchase.

 Click here to see our

 Kilchoman selection

Compass Box Scotch Whisky Maker “Our European fundraising page is now live!” – Whisky News


We launched our fundraising initiative to support the hospitality industry just over a month ago and have been overwhelmed by the response we have received so far. Thank you to all who have donated or purchased an item. Please know that all your contributions will help to make a difference to those in need.

Our first orders have been dispatched and we would love to see photos of the items in action, so reach out to us at or message us on our social channels.

We have also launched a dedicated European fundraising page at to make it even simpler to buy our limited edition Compass Box tops and totes in that region.

Our page at is still live and welcoming support from our friends and fans within the US and the rest of the world, so please do continue to get involved.

We’re all in this together, and we’ll get through this together.

So be kind. Have hope. Look after each other.

And please support creatively.

Thank you.

John & the Compass Box team

Introducing WhistlePig HomeStock Whiskey Created by WhistlePig Whiskey In Collaboration with Flaviar – Whiskey News

Introducing WhistlePig HomeStock Whiskey Created by WhistlePig Whiskey In Collaboration with Flaviar

Blended Together, While Apart

Limited edition WhistlePig expression crowd-blended by whiskey lovers during lock down released to raise money for U.S. Bartenders 

[May 11, 2020]: Shoreham, Vermont. WhistlePig Rye Whiskey is pleased to announce the introduction of WhistlePig HomeStock Whiskey, a whiskey blended together, while apart.  The limited edition whiskey was created via a virtual crowd blending experience in collaboration with Flaviar, a leading online spirits club. WhistlePig will donate 20% of online sales via Flaviar & Caskers from HomeStock to the U.S. Bartenders’ Guild (USBG) Foundation’s Emergency Assistance Program, which provides COVID-19 Relief Grants to bartenders. HomeStock is the first variant from WhistlePig’s award-winning portfolio that stretches outside of the Rye category, also using Wheat and Barley whiskeys.

WhistlePig HomeStock Whiskey is a result of an innovative, multi-faceted immersive crowd-blending experience designed to lift spirits and raise vital funds for the U.S. bar industry community. The collaboration between WhistlePig & Flaviar and the entrepreneurial nature of both companies ensured this concept went from idea to reality in just a matter of weeks. An engaging exclusive content program was created and hundreds of WhistlePig ‘Blend Your Own’ whiskey kits were dispatched to a combination of Flaviar’s membership of whiskey enthusiasts and industry professionals, who were asked to experiment at home before submitting their preferred recipe. The at home blending kits included samples of WhistlePig Rye, wheat and barley whiskeys, along with blending tools and instructions, were universally welcomed by whiskey lovers stuck indoors.

Pete Lynch, WhistlePig’s Master Blender, is no stranger to crowd-blending, which has formed the basis of WhistlePig’s award-winning FarmStock range, but he would usually host sessions around the country in person. Adjusting to the times, he shared his expertise via a video from the WhistlePig Farm and distillery in Vermont and written instructions. With the submissions received, Lynch analyzed the data and determined the three most popular styles of whiskey submitted.

Thousands of consumers tuned in to Flaviar’s social media pages to take part in a live blending session, hosted on April 28 by spirits industry veteran, Dan Dunn and Lynch. During the live stream, all three whiskeys were blended, tasted and then voted upon to decide which should be bottled as WhistlePig HomeStock.

Despite over half of the submissions being Rye dominant, the surprise winner, with 44.1% of the votes on the night, was Blend Number 3, which involved 45% Rye, 30% Wheat and 25% Barley.

Jeff Kozak, CEO, WhistlePig Whiskey, adds “HomeStock is a truly special blend for us, not only due to how it was made but it’s the first time we’re releasing a whiskey that features something other than Rye. We’re thrilled that this blend got voted as the winner, it could be a sign of things to come from us in the future as a natural extension of our famed FarmStock range.”

Grisa Soba, Co-Founder of Flaviar, comments: “We’re going to be talking about this period in history for a long time, and what we all did to stave off cabin fever. Instead of saying they learnt how to make sourdough or banana bread like some kind of quarantine cliché, Flaviar members will be able to brag about learning to blend whiskey during lock down and being part of a piece of liquid history that they can now own and savor. Exclusive content and experiences like this have always been a big part of Flaviar and we’ve just taken it to another level.”

On the nose, HomeStock is sweet and fruity, with pipe tobacco, vanilla and orange vest.  Upon tasting, one will experience a big hit of baking spice with toffee, with nutmeg, roasted nuts, ripe berries and a great mouthfeel. The finish on HomeStock is long, spicy and lovely.

WhistlePig HomeStock Whiskey is now available for pre-order via Flaviar and Caskers, priced at $72.99 per 750ml.  


Founded in 2008, WhistlePig Rye Whiskey is the premier aged Rye whiskey, featuring the bold and often untapped flavor of Rye. WhistlePig Whiskey is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated Rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle Rye whiskeys in the world. For additional information please visit Please enjoy WhistlePig Rye Whiskey Responsibly.


Founded in 2012, Flaviar is the world’s largest premium spirits club, with operations in the US and Europe. Flaviar offers a better way to experience fine spirits. Flaviar members enjoy a full suite of benefits including quarterly tasting boxes and full-size bottles sent directly to their home, invitations to exclusive spirits events, access to rare and original spirits available only to members, free shipping, over 200K member reviews and more.

Flaviar is here to help more people try more new things more often.

Flaviar membership is $300 per year, or $95 a quarter.

For more information visit

You’ve got to try this!

Diageo pledges more than eight million bottles of sanitiser for frontline healthcare workers

Diageo pledges more than eight million bottles of sanitiser for frontline healthcare workers

  • World’s largest distiller in unprecedented global response in the UK, Ireland, Italy, the USA, Brazil, Kenya, India and Australia
  • Pledge aimed at overcoming shortages to protect frontline healthcare workers
  • Donation of alcohol is enough to produce more than eight million bottles of hand sanitiser

23 March 2020: Diageo, maker of Johnnie Walker has today pledged to enable the creation of more than eight million bottles of hand sanitiser, by donating up to two million litres of alcohol to manufacturing partners, to help protect frontline healthcare workers in the fight against COVID-19.

The world’s leading distiller will provide Grain Neutral Spirit (GNS) – a 96% strength ethyl alcohol used primarily in production of vodka and gin – and make it available at no cost to hand sanitiser producers in multiple countries, to help overcome shortages in healthcare systems. This donation will enable the production of more than eight million 250ml bottles of hand sanitiser.

Diageo continues to engage with national and local governments across the many countries where the company has major distilling operations. The spirit will be made available in supply chains according to local circumstances, working with the relevant authorities and hand sanitiser manufacturers. This will ensure the donation is used for maximum impact in protecting health workers and patients and that sanitiser reaches the frontline as quickly as possible.

The plan includes:

  • The UK and the Republic of Ireland: 500,000 litres of GNS to be made available for national healthcare systems and workers across the UK and Ireland.
  • Italy: 100,000 litres of GNS to support the healthcare system and other national needs
  • USA: 500,000 litres of GNS to be supplied to meet local community needs
  • Brazil: Diageo’s Ypioca plant will produce 50,000 litres of spirit for the local healthcare system, in conjunction with the Ceara State Government.
  • Kenya: Diageo’s East Africa Breweries Ltd will enable production of 135,000 litres of sanitiser, prioritising vulnerable and at risk groups.
  • India: 500,000 litres of alcohol to supply to the sanitizer industry across 25 States, for use in national healthcare systems and for consumers.
  • Australia: Diageo’s Bundaberg Distilling Co. to produce 100,000 litres of ethanol for the Queensland Government, to be forwarded to hand sanitiser manufacturers.

“Healthcare workers are at the forefront of fighting this pandemic and we are determined to do what we can to help protect them,” said Ivan Menezes, Chief Executive of Diageo. This is the quickest and most effective way for us to meet the surging demand for hand sanitiser around the world.”

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at  Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.



24 April 2020: Chivas Brothers, the Scotch whisky business of Pernod Ricard, has distributed thousands of litres of hand sanitiser to frontline healthcare workers, social care providers and charities across Scotland. 

In just one weekover 7,500 litres of hand sanitiser – produced at the Plymouth Gin distillery and by Chivas Brothers’ manufacturing partners, and packaged by the team at its site at Kilmalid, Dumbarton – have been donated to 166 organisations across the Central Belt of Scotland to help in the fight against COVID-19.  

Contact-free deliveries have been made across West Dunbartonshire, Renfrewshire and Ayrshire by Kilmalid employees using Chivas fleet vehicles, with more scheduled next week and beyond. The company is also looking to expand its efforts by replicating this distribution model across its Scotch heartland of Speyside, with employees at its Miltonduff site commencing hand sanitiser deliveries to charities and organisations supporting the vulnerable from as early as next week. 

Liam Donegan, Manufacturing Director at Chivas Brothers commented: 

“It has never been more important to come together as a community, especially to help the most vulnerable and at-risk amongst us. I’m proud to see our teams working so hard to package and distribute essential hand sanitiser to those who need it most. We will continue to work closely with our partners to ensure we can keep providing for our communities during this difficult time.” 

5,000 litres a week 

Chivas Brothers has committed to package and distribute up to 5,000 litres of hand sanitiser every week until at least the end of June. The hand sanitiser will be produced at the Plymouth Gin distillery in England before being transported to Kilmalid, Dumbarton where it will be packaged and distributed to frontline healthcare workers and charities in communities across Scotland. 

Chivas Brothers is also supporting the national effort more widely, having donated 100,000 litres of pure alcohol earlier this month to manufacturing partners to create over 120,000 litres of hand sanitiser for frontline NHS staff battling the pandemic across the UK. 

Supporting local charities 

Chivas Brothers is initially prioritising social care providers and charities in close proximity to its sites, as well as asking employees to nominate organisations close to their hearts to receive a donation of sanitiser. This includes the Lomond and Clyde Care & Repair charity which supports over 4,000 elderly, vulnerable, isolated and disabled members of the West Dunbartonshire community to remain independent and living in their own homes.  

Elizabeth Eadie, Care & Repair Manager, commented:  

We were delighted to receive a gift of 10 litres of hand sanitising gel from Chivas Brothers. This will assist our Small Repairs Workers to maintain their own safety and also the safety of our clients. Care & Repair are working throughout the Covid-19 pandemic, assisting our clients with emergency works. Hand sanitising gel was hard to procure, so to receive this large amount has been fantastic.”  

Supporting the Moray Emergency Relief Fund 

Chivas Brothers has also pledged its support to the Speyside community in Scotland – home to the distilleries behind some of its best-loved Scotch whiskies, including The Glenlivet, Aberlour, Chivas Regal and Royal Salute  by donating £25,000 to the Moray Emergency Relief Fund and supporting efforts to drive awareness of assistance available to those in needThe Fund, which welcomes applications from individuals who are unable to secure Moray Council, Scottish or UK Government funding, is designed for those members of the local community facing financial hardship due to Coronavirus, providing vital support to those most vulnerable as a result of the pandemic.  

Gordon Buist, Production Director at Chivas Brothers, commented: 

“Speyside is home not only to many of our distilleries and brand homes, but also to many of our team and partners. We want to give a little something back to the community that has given us so much over the years.”   

Coffee for NHS Nightingale London staff 

In England, Chivas is providing support to frontline NHS staff in London by backing a crowdfunder by Change Please, the social enterprise that won the 2018 Chivas Venture competition. Change Please provides barista training and jobs for people experiencing homelessness, and Chivas donation will help them provide free coffees and hot drinks for the 2,000 NHS staff working at NHS Nightingale London.  

Beam Suntory Germany Donates €100,000 to the German Red Cross’s COVID-19 Emergency Fund

Beam Suntory Germany Donates €100,000 to the German Red Cross’s COVID-19 Emergency Fund

Beam Suntory, a world leader in premium spirits, is donating €100,000 to the COVID-19 Emergency Fund of the German Red Cross (GRC). The donation will support the GRC in helping the German health and emergency services fight the virus and offer some relief to impacted communities – by providing mobile medical units, fever monitoring stations, care for the elderly and mental health support as well as supplying food and other essentials to the most vulnerable.

The GRC has strong expertise in health emergency management and is well-connected locally: the aid organization has approximately 175,000 full-time employees and more than 435,000 volunteers all across Germany. Thereby, it is able to respond adequately and provide much-needed assistance as the pandemic evolves.

“We are pleased to assist the GRC with this donation. Beam Suntory Germany’s top priority throughout this pandemic is supporting the health and wellbeing of our people and our communities – guided by our company’s vision of ‘Growing for Good’. We applaud the GRC for providing such comprehensive and important aid everywhere in the country, and we would like to thank all those who are actively helping to overcome this crisis,” says Nicole Ehlen, Managing Director Germany at Beam Suntory.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and

About Beam Suntory Germany
Beam Suntory Deutschland GmbH, based in Frankfurt, Germany, is one of the leading companies for the marketing and distribution of premium spirits on the German market. One of the company’s best-known brands is Jim Beam Bourbon, in Germany the No. 1* Whisk(e)y and one of the top 10 spirits brands, with his family: Jim Beam White, Jim Beam Honey, Jim Beam Apple, Jim Beam red STAG, Jim Beam Black, Jim Beam Double Oak, Jim Beam Single Barrel and Jim Beam Rye. In addition to Jim Beam, the brand portfolio includes international brands such as Maker’s Mark, Knob Creek, Laphroaig, Ardmore, Bowmore, Auchentoshan, Highland Park, Macallan, Teacher’s, Kilbeggan, Connemara, Yamazaki, Hakushu and Hibiki. The portfolio also includes well-known brands such as Courvoisier Cognac, Sipsmith Gin, Roku Gin, Larios Gin, Sourz, Brugal Rum, Rutte Gin and Genever as well as De Kuyper liqueurs and syrup.

For the third time in a row, Beam Suntory Germany was named one of the best employers in 2018 in the “Great Place to Work” competition. Beam Suntory Deutschland is a wholly owned subsidiary of Beam Suntory Inc.

*Source: The Nielsen Company, LEH+DM, Whisky incl. Flavours, Volume, MAT December 2019

Beam Suntory India Stands Up for the Indian Food & Beverage Community

Beam Suntory India Stands Up for the Indian Food & Beverage Community

April, 2020: Beam Suntory, a world leader in premium spirits, has come forward to support the food and beverage community in India at this time of social distancing to prevent the spread of Covid-19. This initiative represents the spirit of Beam Suntory’s corporate social responsibility efforts, whose mission of ‘Growing for Good’ includes sustainability and supporting local communities.

With the lockdown of restaurants and bars across India to maintain social distancing, several thousand members of the hospitality community have been affected financially. Beam Suntory India is partnering with the National Restaurant Association of India (NRAI), the largest restaurant body in the country, to pledge a support of ~150,000 USD which will be used to provide relief to thousands of staff of member restaurants and their families at this period of the lockdown.

As a world leader in premium spirits, on-premise outlets play an important role in Beam Suntory’s business in India. The company is committed to supporting bartenders and other frontline members of the F&B community in this difficult time.

Beam Suntory is also utilizing The Blend, its global bartender engagement program, to directly reach out and support the bartender community in India. The company has launched a ‘learn and earn’ program to encourage bartenders to utilize their time at home effectively by taking up online training modules. Reading material and virtual engagement modules have been made available online, where bartenders can continue to be safe at home and enhance their knowledge and skills. To make the learning experience rewarding, The Blend will host online programs every day, spread across 50 sessions, with prizes for the participants.

Talking about the initiative, Neeraj Kumar, Managing Director, Beam Suntory India, said, “The global pandemic has threatened the survival of many businesses, especially the F&B industry, at a time when it was emerging strongly in India. Although we are confident that the industry will rebuild and continue to thrive after this crisis, the current economic anxiety is spilling over to thousands of dedicated professionals who have passionately supported the industry with their talent. Through these initiatives, we want to give back to our partners in the F&B community. They are our greatest champions and we want to support them in these difficult times. These initiatives are central to our business and fundamental to our ‘Growing for Good’ values.”

Anurag Katriar, President – NRAI; CEO & Executive Director – deGustibus Hospitality Pvt Ltd., said, “At the outset, a big Thank You to Beam Suntory India for their thoughtful gesture towards our Industry when we are going through some very trying times. It is extremely reassuring and encouraging to receive support from your partners in these difficult times. This gesture will further cement the relationship between the F&B Fraternity and Beam Suntory. This corpus will enable NRAI to extend helping hand to its members and their employees in times of such unprecedented crisis. I truly appreciate this kind gesture by Beam Suntory India.” 

About National Restaurant Association of India (NRAI)
National Restaurant Association of India is the voice of the Indian Restaurant Industry. Founded in 1982, it represents the interests of 500000+ restaurants, an industry valued INR 4,23,865 crores. Being the leading association of the Indian restaurant industry, NRAI aspires to promote and strengthen the Indian Food Service Sector. The association in its 37th year has a pan India presence with members comprising of restaurants and suppliers.

NRAI is governed by a committee of members and led by a President and Office Bearers. The committee consists of over 35 Restaurant CEOs/ Owners representing various national and international brands from the F&B sector. The association works closely with a network of State and City chapter partners in Mumbai, Gurugram, Bengaluru, Kolkata, Delhi and Noida and will open new chapters in others cities soon.

The Chapter activities include:

  • Ground work and action pertaining to government issues and representations
  • Facilitate the exchange of knowledge & experience
  • Provide support in the overall development of the association

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all around the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world-renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

The Blend is a Global Bartender engagement program from Beam Suntory, where emerging, professional and master bartenders join together for interactive workshops, masterclasses, access to industry trends & mentors & brand immersion events.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and




Also today (Mar 9th), the company received a consignment of 4,000 litres of hand sanitiser gel ready to be packaged at its bottling plant in Kilmalid, Dumbarton. This delivery will be joined next week by a further 15,000 litres of hand sanitiser gel produced at Pernod Ricard’s Plymouth Gin distillery in England. After packaging, the hand sanitiser will be distributed to frontline healthcare workers across Scotland and to communities in the Dumbarton area.

Chivas Brothers will start packaging hand sanitiser tomorrow, starting with 1,000 litres per day and monitoring needs over the coming weeks.

Chivas Brothers CEO Jean-Christophe Coutures commented:

“Combatting COVID-19 requires a collective effort from everyone. We’re fortunate to have ready access to ethanol and state-of-the-art facilities, so we are determined to do all we can to help increase the production of hand sanitiser, which is so essential in preventing the spread of the virus. We are proud to be joining our fellow distillers across the industry and the wider Pernod Ricard group in this battle and will continue to look for ways to assist wherever it is needed.”

Business-wide effort

In addition to hand sanitiser production, Chivas Brothers has announced in recent weeks the introduction of a number of initiatives to support communities both on home soil and in international markets that continue to be affected by the COVID-19 pandemic.

Chivas Brothers has reorganised its internal reward scheme so that when employee efforts are recognised, rewards can be donated to the National Emergencies Trust’s Coronavirus appeal, that the company will then double-up. The company is also making regular lump-sum contributions on behalf of all employees to NHS Charities Together, to support NHS staff and volunteers caring for COVID-19 patients during the crisis.

In addition, Chivas Brothers has accelerated its support of its 2020 Charity of the Year, MND Scotland, with a donation of £26,000, meeting its total £50,000 fundraising target nine months ahead of schedule. It has committed to continue fundraising efforts when possible and extend them throughout 2021.

With Blended Scotch Whisky Chivas’ global social enterprise competition curtailed due to the COVID-19 outbreak, the $1 million prize fund of the Chivas Venture 2020 was distributed equally amongst the 26 finalists of this year’s competition – so that the funding can be put towards helping solve social, environmental and economic challenges and creating positive impact in a testing time for people across the globe.

Additionally, Blended Scotch Whisky Ballantine’s pledged its support for music communities worldwide at a time when COVID-19 restrictions are impacting their ability to do what they love and to make a living. The initiative, the first in a number planned for the coming months, sees grants distributed to community-driven music collectives around the world who will be taking part in Boiler Room’s recently announced ‘Streaming from Isolation’ programme.

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