Hot Rum Cow Takes the Helm at World Whisky Day – World Whisky News

AA Blair

Hot Rum Cow publisher, Fraser Allen (left) & World Whisky Day founder, Blair Bowman (right)

Hot Rum Cow magazine is delighted to announce that it has joined forces with World Whisky Day to take the event to the next stage of its rapid growth.

In formal terms, this means that Hot Rum Cow Publishing Ltd has acquired the assets of World Whisky Day Ltd and will be responsible for all aspects of the project with immediate effect.

Blair Bowman, the founder of World Whisky Day, is keen to explore other career opportunities but will continue to support World Whisky Day as a consultant. Furthermore, his name will remain firmly in place as the founding spirit of the event. Blair said: “I am delighted that the team at Hot Rum Cow are going to grow and develop World Whisky Day. I have no doubt that they will keep the flame alive and the legacy shall continue long into the future. Having created World Whisky Day from scratch on my own and built it up over three years this is the perfect next chapter. I am very excited about what the future holds.”

“We are thrilled by this opportunity,” said Fraser Allen, Publisher of Hot Rum Cow. “I first met Blair a couple of years ago when I interviewed him for the magazine. I was full of admiration for his thinking behind World Whisky Day and the enterprise he had shown in getting it up and running.

“To be able to take the event on and develop it in fresh directions whilst staying true to Blair’s founding principles is very exciting. Hot Rum Cow is all about celebrating and enjoying great drinks without pretension, which is very much the ethos behind World Whisky Day. Together we can take on the world and promote the wonders of good whisky and the stories behind an extraordinary drink.”

Cabinet Secretary for Food and Drink, Richard Lochhead, said: “World Whisky Day is a great way to celebrate Scotland’s iconic national drink and I am delighted it will continue in 2015, our Year of Food and Drink. It is sure to be one of the highlights of Whisky Month in May when we  will celebrate and promote the best of Scottish culture, music and our finest malts and blends to Scots and ‘Scots at heart’ at home and abroad.”

Mike Cantlay, VisitScotland Chairman, said: “World Whisky Day is a fantastic initiative and a chance for the world to raise a glass to Scotland’s national drink. It’s fitting that the event is embarking on an exciting new journey during the Year of Food and Drink 2015, a 12-month celebration of our natural larder and unique dining experiences. Sampling traditional food and drink is one of the top activities undertaken by visitors to Scotland, and with the return of Whisky Month in May, there is no better time to promote and showcase Scotland’s culinary delights.”

Scotland Food & Drink Chief Executive James Withers commented: “World Whisky Day has quickly become an established international celebration of Scotland’s iconic drink and most successful export. Events all across Scotland throughout 2015 are celebrating the natural larder and skilled producers that make our country a Land of Food and Drink. Taking place during the Year of Food and Drink’s Whisky Month, World Whisky Day events will extend beyond our shores, encouraging people around the globe to discover, enjoy and celebrate Scotland’s national drink.”

Kevin Stewart MSP, Aberdeen Central SNP, who hosted the official launch event for World Whisky Day last year at the Scottish Parliament commented: “I am very pleased that World Whisky Day is set to continue as it has done a great deal to promote our national drink internationally and at home. It’s great that in this, Scotland’s Year of Food and  Drink, the efforts of the World Whisky Day organisers will continue to ensure that our most famous product will continue to get the added exposure that World Whisky Day brings.”

The next World Whisky Day takes place on 16 May 2015. “Given the short time scales, we have to be pragmatic about this year,” says Fraser. “Therefore, the emphasis for 2015 will be very much on keeping momentum alive by promoting celebrations of whisky across the globe via social media in the same way that Blair began the event in 2012. However, we are working on plans to extensively relaunch the event in 2016. It’s going to be fun.”


World Whisky Day ( was launched in 2012 by Blair Bowman when he was still a student at the University of Aberdeen. Whilst studying abroad in Barcelona, Blair noticed on Twitter that people were celebrating World Gin Day.

After searching online, he was surprised to see that there wasn’t an established annual World Whisky Day – so he bought the domain name and kickstarted the event by spreading the word via social media.

By last year, World Whisky Day was annually attracting around 250,000 attendees to whisky-themed events in over 40 countries, with 12,000 followers on Twitter, and 16,000 likes on Facebook.

The event has been warmly supported by the Scottish Government and received extensive media coverage and participation from the whisky industry.


Hot Rum Cow ( was also launched in 2012 by Fraser Allen, who believed there was a gap in the market for an intelligently written, beautifully designed drinks magazine aimed at enthusiastic and curious drinkers. Based in Edinburgh, the magazine is now on sale across the world in stores from Selfridges in London to the Museum of Modern Art in New York, and has a strong following in both its print and digital forms. Designed by Eric Campbell and edited by Simon Lyle, Hot Rum Cow has won several awards and is based in the offices of White Light Media, one of Scotland’s leading design and publishing agencies.

Scotland Food & Drink is an industry-led, commercially focused membership organisation which aims to grow the value of the country’s food and drink sector to £16.5bn by 2017 and build Scotland’s international reputation as a Land of Food and Drink

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