Catto’s Launch Limited Edition 25 year old to Celebrate the Brand’s 150th Anniversary – Scotch Whisky News

cattos-150th

Catto’s Launch Limited Edition 25 year old to celebrate the Brand’s 125th Anniversary

One of the first Scotch whisky blends, Catto’s have announced the launch of a special commemorative edition of their 25 year old blend to celebrate the brand’s 150th anniversary. With only 2400 being produced, it will be accompanied by a limited edition Lochinvar crystal decanter enclosing their award winning 25 year old blend. The specially designed box features a premium limited edition black leatherette finish with a gold foil print and will be available in export markets from September 2011.

The whisky’s founder, James Catto is a legendary figure in the development of the Scotch Whisky industry, being credited as one of the very first whisky blenders. It was in 1861 that he began his business in Aberdeen by deciding to blend the high quality local Highland malt whiskies he sold in his grocery store with popular Lowland grain whiskies until he felt he’d created the finest blended Scotch – his whisky was an instant success.

Still popular today, Catto’s portfolio includes Rare Old Scottish, Deluxe 12 year old and the 25 year old which will feature in the 125th anniversary edition. The 25 year old is a well balanced blend, amber in colour and sweet and spicy on the palate with a long lasting toffee and raisin finish. It received a gold medal at the IWSC awards in 2010, was awarded best in class for Deluxe Whisky and has just won a gold at the International Spirits Challenge Awards.

Brand Manager for Catto’s, Lynne Buckley of International Beverage Holdings said:

“James Catto was an innovative Scot, creating a blend that has stood the test of time and is still as popular today as it was then. We’re delighted to be able to celebrate the 125th anniversary of his blended whisky and hope that his legacy continues on for a long time to come.”

This limited edition will be available in Russia, Paraguay, Mexico, Venezuela, Panama, Ecuador, Chile, Uruguay and Vietnam.

catto-150-pack

Notes

International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

Ø Chang Beer: Thailand’s iconic beer brand

Ø Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn

Ø Blended Whiskies: Hankey Bannister

Ø Mekhong: ‘The Spirit of Thailand’ since 1941

Ø Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals

The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.

Comments are closed.


Powered by WordPress