Famous CITYSCAPES HONOURED with LIMITED EDITION DESIGN
JOHNNIE WALKER® BLUE LABEL™ CITIES Collection
Diageo GTME, February 23rd, 2015; Following the success of its 2013 JOHNNIE WALKER® BLUE LABEL™ Skyline Collection range, Diageo Global Travel Middle East has today announced a partnership with internationally renowned artist, Jeff Nishinaka, to release a new series of limited edition design travel exclusives for 2015 featuring handcrafted designs of some of the world’s most famous cityscapes – the JOHNNIE WALKER BLUE LABEL Cities Collection.
Each edition is engraved with a Jeff Nishinaka handcrafted design, bringing to life the cityscapes of some of the world’s most iconic travel destinations.
The first edition in the collection celebrates the unique character and culture of Dubai. Dubai is a city of firsts, a global icon and a luxury travel destination – and the perfect skyline to form the first of the JOHNNIE WALKER BLUE LABEL Cities Collection.
The design for each edition has been brought to life by internationally renowned paper sculptor Jeff Nishinaka. His meticulously handcrafted sculpture was inspired by the unique character of the city and mirrors the rare craftsmanship that lies at the heart of JOHNNIE WALKER BLUE LABEL. Jeff’s art is brought to life on each individual bottle as a celebration of the art of the master blender, whose skills have been passed down through 190 years of unbroken blending heritage and excellence.
Only 1500 bottles of the JOHNNIE WALKER BLUE LABEL Cities Collection, Dubai Edition, have been produced, with each bottle individually numbered.
Peter Fairbrother, Global Marketing Director of Diageo Global Travel and Middle East (GTME), said: “With the increase in international travel the world has become a much smaller place and we get many more opportunities to visit beautiful cities, rich with character and experiences. With this exclusive limited edition range we wanted to capture the essence of some of these great cities, creating a unique, premium gift or collector’s item that would be a memento of a special destination.”
JOHNNIE WALKER BLUE LABEL is a blend of truly rare character, delivering a deep, rich flavour with layers of honey and fruit and an incredibly smooth, endless finish. Only one in 10,000 casks drawn from the four corners of Scotland contains whiskies of sufficient character demanded to create this peerless blend. Crafting the intense and complex flavours that define this remarkable Blended Scotch whisky takes masterful skill and determination – characteristics that have shaped JOHNNIE WALKER BLUE LABEL for almost two centuries.
The Dubai edition of the JOHNNIE WALKER BLUE LABEL Cities Collection will be available from February 2015 exclusively in travel retail at a recommended price of $258 USD (or local equivalent) for a 1 litre bottle.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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