Press Releases

Ezra Brooks® Launches New Straight Rye – American Whiskey News

Ezra Brooks Rye

Ezra Brooks® Launches New Straight Rye

Brand Adds Rye Whiskey to Family Lineup 

(St. Louis) January 12, 2017 – The iconic brand Ezra Brooks® Kentucky Straight Bourbon Whiskey has a new addition to its product lineup: Ezra Brooks® Straight Rye. The brand, which dates back to 1957 and has been a part of Luxco’s portfolio of whiskeys since 1993, will continue to provide variants for consumers that celebrate the modern gentleman in all of us.

Ezra Brooks Straight Rye, a genuine straight rye whiskey, is made from the finest ingredients available and bottled at an honest 90 proof. This rye whiskey offers slightly sweet and oaky tones with a warm, spicy finish – making it perfect for crafting classic cocktails or enjoying on the rocks. It is available nationally starting this month in 750ml and 50ml bottles.

“In the past 12 months, we have seen rapid growth in the rye category, up 27 percent*, which indicates consumers are interested in more rye whiskey products,” says Fletcher Buchman, brand manager at Luxco. “Ezra Brooks’ recent packaging refresh has elevated the brand to the same high-quality of the bourbon found inside the bottle.”

Ezra Brooks’ updated look includes a new corked bottle with a premium matte-finish closure capsule. In addition, a higher end label offers the bottle a craftier look and feel. The brand has recently earned top honors at the San Francisco World Spirits Competition, taking Gold for Old Ezra Seven Year and Silver for both Ezra Brooks Black Label and Ezra B 12 Year Single Barrel in 2015.

The brand family – all offered in 750ml bottles and ranging in suggested retail prices of $11.99 to $26.99 – includes:

n  Ezra Brooks Kentucky Straight Bourbon Whiskey, bottled at 90 proof and offering a mellow flavor with hints of spice and chocolate and a smooth finish.

n  Old Ezra Seven Year Kentucky Straight Bourbon Whiskey, bottled at 101 proof and aged a full seven years for a buttery long finish and deep, rich taste.

n  Ezra Brooks Bourbon Cream, bottled at 25 proof and offering a rich caramel and toffee flavor with a smooth, creamy finish.

n  Ezra Brooks Blended Whiskey, bottled at 80 proof and offering a genuine Kentucky sour mash recipe with a light, warm finish.

Lux Row Distillers – a new distillery experience currently being built in Bardstown, Kentucky – will be the future home of Ezra Brooks, along with other Luxco bourbon brands. To follow the progress of the construction and for more information, please visit http://www.luxrowdistillers.com/, as well as Facebook and Instagram pages.

For more information about Ezra Brooks, please visit http://www.ezrabrooks.com/

*Source: NABCA 9L R12 through September 2016.

For more information, please contact:

Pia Reinhold at preinhold@commongroundpr.com

Kelsey Arends at karends@commongroundpr.com

About Luxco

Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’ gria and other well-recognized brands. For more information about the company, visit http://www.luxco.com/.

The Scotch Malt Whisky Society partners with World Masters Golf Championship – Scotch Whisky News

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The Scotch Malt Whisky Society partners with World Masters Golf Championship

The recently launched World Masters Golf Championship has received a significant boost with the announcement that The Scotch Malt Whisky Society will be a partner for the championship in its inaugural year.

The World Masters Golf Championship was launched last month with a call to all amateur golfers over 50 years of age to take up a unique opportunity to play on the iconic links of Scotland – the home of golf. As well as world class golf, the participants and their supporters can now savour the world class single cask whisky of The Scotch Malt Whisky Society.

The Scotch Malt Whisky Society is a club unlike any other. As well as being a place to connect with other like-minded whisky lovers, it is also internationally renowned for its mission: to provide members with an adventurous and fun journey of discovery of the world’s widest and finest collection of single cask whiskies.

Director of the World Masters Golf Championship, Hamish Grey, said: “The World Masters is a celebration of golf staged here in Scotland – the home of golf. I can think of no better fit than whisky, another Scottish icon, to link with this event. The Scotch Malt Whisky Society produces high quality and unique whisky which aligns so well to the World Masters Golf Championship.”

Kai Ivalo, Director at The Scotch Malt Whisky Society, said: “We are delighted to be a partner for the World Masters Golf Championship and add a particularly Scottish welcome for the players joining us from around the world. We look forward to working together to build this event and providing participants with an outstanding whisky experience to match their enjoyment of these iconic golf courses.”

The World Masters Golf Championship provides the opportunity to play competitive golf on outstanding courses in a fun, social environment. The event is open to all golfers with an official handicap who are over 50 years of age as at 17 September, 2017.

The Championship will be staged over four days from 18 to 21 September 2017, on some of the best courses in the world, including Prestwick, Dundonald, Western Gailes and Royal Troon.

Limited to 240 entrants, it is a chance to follow in the footsteps of legends such as 2016 Open Champion Henrik Stenson.

Competitors will have the opportunity to explore the great beauty and history of Scotland around the World Masters Golf Championship – enjoying great Scottish hospitality, and now the very best single cask whisky from The Scotch Malt Whisky Society.

Go to http://www.worldmastersgolf.com/ for full details of how to enter the Championship for the golfing trip of a lifetime or to find out more about The Scotch Malt Whisky Society visit http://www.smws.com/

Gratis photo supplied is of The Scotch Malt Whisky Society Members’ Rooms at 28 Queen Street, Edinburgh.

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Notes to editors:

For further information please contact Hamish Grey (0044 (0) 7771 956913) or Andy Salmon (0044 (0) 7387 159450) or Richard Goslan at The Scotch Malt Whisky Society (0044 (0) 7375 123113)

About The Scotch Malt Whisky Society

  • The Scotch Malt Whisky Society is an international whisky club which bottles rare single cask, single malt whisky, and a range of other spirits
  • The Society releases a new batch of around 20 single cask single malt whiskies every month
  • The Society was established in Edinburgh in 1983 and now has more than 26,000 members and branches around the world
  • The Society bottles the finest single malt whisky from around 350 single casks every year and has bottled whisky from a range of more than 132 distilleries in its history.
  • The Society offers three levels of membership:
  1. Membership Pioneer with gift box containing three samples, £122
  2. Member at £61.50 – without gift box
  3. Sample Subscription – free.

For more details, visit https://www.smws.com/society-membership

Triple Crown For Wolfburn – Whisky News

Wolfburn

Triple Crown For Wolfburn 

Wolfburn distillery has won its third gold medal, this time at the prestigious World Whiskies Awards. This is the first time ever that a new entrant to the scotch whisky industry has won three consecutive gold medal awards.

“Absolutely delighted,” was how Shane Fraser, Wolfburn distillery manager, described his reaction on hearing the news. “To be honest we’ve been blown away by the response to our whisky – it’s been a truly amazing experience.”

The gold medal was awarded to Wolfburn’s ‘Northland’ expression, first released in early 2016. Wolfburn’s second permanent expression ‘Aurora’ will also be entered into international competitions during 2017.

Asked about the unprecedented achievement of winning three consecutive gold medals, Shane commented: “To the best of our knowledge this has never before been done by a new entrant to the market. When you think that Wolfburn’s single malt whisky was only released less than a year ago, it’s really quite amazing that we’ve picked up three gold medals in our first three competitions.”

Wolfburn’s Northland expression is made via a long and gentle production process, which creates a sweet, smooth spirit. This is matured in top-quality ex-bourbon quarter casks, which impart a mellow flavour to the spirit, making a wonderfully easy-drinking

WWA Gold

ABOUT WOLFURN: 

The original Wolfburn Distillery was founded just to the west of Thurso by William Smith in 1821. In its day it was one of the largest distilleries in Scotland, producing, according to HMRC records, 28,056 “gallons of proof spirit” in a single year. Taking its name from the stream that provided the water – the Wolf Burn – the distillery operated until around 1870. The reasons for its closure are lost in time, but by 1877 the newly produced Ordnance Survey maps showed it being in ruins.

In 2011 plans were laid to resurrect the old distillery. Construction began in mid-2012 and in January 2013 the new Wolfburn Distillery commenced production, thereby becoming the most northerly distillery on the Scottish mainland. Situated 300m from the site of the original distillery, the new Wolfburn operates in much the same way as the old: craftsmen use traditional methods to produce fine spirit, which is laid down in best quality oak casks to await the day when it is bottled as single malt scotch whisky. Wolfburn’s first expressions were launched globally in 2016.

Wolfburn Northland bottle and carton_low_res

Wolfburn Distillery, Henderson Park, Thurso, Caithness KW14 7XW

www.wolfburn.com

www.facebook.com/wolfburn

Octomore 7.3 Islay Barley – WEB EXCLUSIVE PRICE at Milroys of Soho – Scotch Whisky News

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Bruichladdich Octomore 7.3 Islay Barley, 63%

Exclusive Web price £148.95 (You save 10)

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7.3 is the second edition of ‘Octomore from Octomore, made using barley grown on the eponymous farm. Distilled in 2010 and peated to 169ppm, this was aged in a combination of bourbon barrels and red wine casks from Ribera del Duero in Spain. Big and bold, yet also elegant with notes of oranges, honey, cinnamon and clove.

BUY NOW

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Built in 1881 by the Harvey brothers, Bruichladdich distillery sits opposite the western shore of Loch Indaal on Islay, an island off the west coast of Scotland. The distillery produces three distinct single malts: Bruichladdich (unpeated), Port Charlotte (heavily peated) and Octomore (super heavily peated), along with The Botanist gin.

Beam Suntory Signs Long-Term Distribution Agreement with Southern Glazer’s Wine & Spirits – Whisky News

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Beam Suntory Signs Long-Term Distribution Agreement with Southern Glazer’s Wine & Spirits

January 26, 2017,  MIAMI & DALLAS—-Southern Glazer’s Wine & Spirits (“Southern Glazer’s”)—the largest North American wine and spirits distribution company—today announced that it has signed a new 37-state corporate distribution agreement with Beam Suntory, the second largest premium spirits company in the U.S. market. With the new performance-based agreement, Beam Suntory’s leading portfolio of brands will be distributed across Southern Glazer’s U.S. network in 21 open markets through 2030. Southern Glazer’s, which also represents Beam Suntory’s brands in 16 control states, is Beam Suntory’s largest distribution partner in the world.

“Beam Suntory has had very long and successful relationships with both the Southern and Glazer’s families,” said Tim Hassett, President, Americas, Beam Suntory. “Working with the combined Southern Glazer’s organization, we are confident that we will continue building on our historical strong performance together with a common commitment to further accelerating the growth of our brands on- and off-premise.”

“We are excited to extend our business relationship and represent Beam Suntory’s world-class brands across our unmatched national network,” said Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits. “This long-term strategic alignment will enable us to deliver even more value – with a more efficient and effective route to market and the most thorough data insights – so we can help drive growth for Beam Suntory’s brands for years to come.”

About Beam Suntory

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

Spirit of Speyside Whisky Festival toasts record-breaking ticket sales – Scotch Whisky News

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Spirit of Speyside Whisky Festival toasts record-breaking ticket sales

85 events sold out in first 24 hours as ticket sale value increases by over £30,500 

The Spirit of Speyside Whisky Festival has cemented its position as one of the world’s best-loved whisky events after 24 hours of record-breaking ticket sales. Income increased by over £30,500; 794 additional tickets were snapped up; and 25 more events were sold out on the first day of the Festival programme being launched compared to last year.

Customers from all over the globe, from India to Italy and from Tanzania to Turkey, logged into the Festival website to buy their event tickets at noon on Tuesday (February 7) and in doing so also set a new record for the diversity of customers’ geographic locations recorded in the first 24 hours.

On the day of the website launching, tickets were sold in a total of 24 different countries compared to 22 in 2016, with the majority being for customers within the UK. However, Switzerland and Germany leapfrogged ahead of Scandinavian countries as the next biggest market, with the USA following very closely behind in fourth place.

Festival manager Pery Zakeri says, “After setting new opening day ticket sales records for the last couple of years, we didn’t actually think it was possible to achieve this scale of growth. The level of interest has been phenomenal: as more and more tickets disappeared we couldn’t quite believe what we were seeing before our eyes.

“All credit must go the many event providers for developing such a diverse programme of events that has captured the imagination of the whisky-loving public. I think this success underlines that we are a world-leading event and that for the true devotees – as well as whisky novices – it is a festival that they simply must attend.”

The Spirit of Speyside Whisky Festival takes place in a region of Scotland widely regarded as the spiritual home of Scotch whisky. Situated directly between the cities of Aberdeen and Inverness, Speyside has over half of all the nation’s distilleries and is the base for many high-profile international brands.

This year’s Festival runs from April 27 to May 1 and the programme comprises almost 500 different events. Organisers revealed that a staggering 85 events have already sold out – many of them offering the chance to see inside distilleries that have never before opened to the public or which only run exclusive tours during the Festival.

Ticket sale income generated in the first 24 hours stood at £121,683 and the number of individual tickets sold was 4,185. However, Pery stresses that there are still hundreds of tickets available for unique activities that will only take place during the five days of the Festival.

Pery adds, “We always knew that exclusive behind the scenes tours – and events where people get to meet the key players in the Speyside whisky industry such as master distillers and expert blenders – would prove to be the most popular.

“The limited tickets on offer for many of these events sold out within a matter of hours, but even though there is still an incredibly packed programme to choose from. The Festival is very much the gold standard for whisky connoisseurs, but equally we ensure there is plenty to attract those who are not as knowledgeable about Speyside malts or indeed who have never even tasted whisky.

“We are particularly pleased to see our international market growing. We are unashamedly passionate about our whisky, and for us to share that passion with visitors from so many different countries – as well as home-grown enthusiasts – makes all the effort that goes into organising the Festival so worthwhile.”

Paul Bush OBE, VisitScotland’s director of events, says, “It is great to see that tickets are once again selling at record rates for this year’s Spirit of Speyside Whisky Festival. Speyside is the perfect stage for hosting this unique festival that attracts people from around the world and EventScotland is proud to be supporting them to once again delivery a fantastic event.”

Based in the heart of Scotland’s malt whisky country, the Spirit of Speyside Whisky Festival takes place over five fun-filled days from April 27 to May 1, 2017. It comprises almost 500 events, taking place from Kingussie in the south to Forres in the west and Buckie in the east.

More information about the event is available at http://www.spiritofspeyside.com/ and tickets are also available to buy on the website. The Festival is active on social media – facebook.com/WhiskyFestival and @spirit_speyside on Twitter and Instagram. Use the hashtag #dram17

Caption: There’s whisky galore at the Spirit of Speyside Whisky Festival, which has seen a huge increase in interest in the first 24 hours of ticket sales going live this week.

Notes

The Spirit of Speyside Whisky Festival is committed to promoting responsible drinking. Visitors travelling to and from Festival events can take advantage of a range of transport options. Spirit of Speyside Whisky Festival has received funding from Event Scotland and is also financially supported by many other private and public partners.

The Spirit of Speyside Whisky Festival is part financed by the European Regional Development Fund Programme 2014 to 2020. The Scottish Government is the managing authority for the European Regional Development Fund Programme.

EventScotland  

EventScotland is working to make Scotland the perfect stage for events. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit http://www.eventscotland.org/. Follow EventScotland on Twitter @EventScotNews.

EventScotland is a team within VisitScotland’s Events Directorate, the national tourism organisation which markets Scotland as a tourism destination across the world, gives support to the tourism industry and brings sustainable tourism growth to Scotland. For more information about VisitScotland see http://www.visitscotland.org/ or for consumer information on Scotland as a visitor destination see http://www.visitscotland.com/.

THE WORLD RAISES A GLASS OF ITS FAVOURITE WHISKY TO INTERNATIONAL SCOTCH DAY – Scotch Whisky New

Coco Rocha, global ambassador for #LoveScotch, raising a glass a

THE WORLD RAISES A GLASS OF ITS FAVOURITE WHISKY TO INTERNATIONAL SCOTCH DAY 

LONDON, February 9th, 2017. In honour of Scotland’s gift to the world, to the spirit that has long drawn people in through its status and style, this Friday February 10th 2017 the inaugural International Scotch Day will be celebrated worldwide. The day invites people everywhere to raise a glass of Scotch to celebrate a drink that’s made to be enjoyed with good company, wherever and whenever.

Ronan Beirne, Global Marketing Director from Diageo commented, “Scotch is the world’s favourite whisky. No other spirit can offer the same range of tastes, textures and flavours; made the same way for over five hundred years in distilleries small and large, the length and breadth of Scotland.  The introduction of International Scotch Day shows our confidence in the vibrancy of Scotch. We are proud of the heritage, authenticity and quality of the category but we are also continuing the spirit of innovation and entrepreneurship by adding a new cultural moment and occasion to the calendar to continue to drive and evolve the future of Scotch whisky.”

Official International Scotch Day celebrations are taking place all over the world, and fronting the proceedings is world renowned supermodel Coco Rocha and actress Freida Pinto.

To mark the launch Coco Rocha pulled her famous poses against a backdrop of casks in Scotland to capture a series of stunning photographs. “I loved this photo shoot as it playfully partners the swagger and style of Scotch with the craft and artisanship behind the whisky,” reflected Coco Rocha.

On International Scotch Day Coco Rocha will be enjoying a Scotch cocktail in some of Mexico City’s most vibrant bars and clubs. Across the globe Freida Pinto has already kicked off celebrations in the heart of Manila, having played host to a glamorous event alongside other notable names and faces, and on the day itself she will front celebrations in Mumbai.

Scotch is the very pinnacle of cool – loved in every corner of the globe.  It’s made to be enjoyed any way you like it.  In China, Scotch is often mixed with iced green tea; in the Caribbean it’s served with coconut water; and in India they like it straight.

“Personally, my favourite way to drink Scotch is a Johnnie Walker with ginger ale,” said Coco Rocha, “but I’ll mix it up depending on my mood or what I am doing. If I’m going to drink, I like a nicely made quality drink, versus drinking too many.”

People can join the movement and get involved by using #LoveScotch and #InternationalScotchDay. For more information visit facebook.com/LoveofScotch

Please drink responsibly.

NOTES  

Attachments:

Coco Rocha Scotland Image

#lovescotch video 

About #LoveScotch: #LoveScotch celebrates all that gives Scotch its unique swagger and style, empowering people over the legal purchase age to express their passion, embolden existing ambassadors and inspire those who are new to whisky, creating a movement across the globe for people to share their love of the world’s favourite whisky, made to be enjoyed whenever and wherever.  International Scotch Day shines a spotlight on the Scotch Whisky category on a momentous day in the Scotch calendar, the birthday of Alexander Walker. He was the son of John ‘Johnnie’ Walker, and not only a pioneering blender, but was also responsible for introducing the famous Johnnie Walker square bottle and slanting label, now an icon for Scotch Whisky all over the world.

About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

THE FAMOUS GROUSE AND RSPB TOAST SUCCESS OF reaching £600k for Black Grouse Conservation – Scotch Whisky News

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L-R Alison Connelly, Head of Funding Development at RSPB and Suzy Smith, Marketing Director for The Famous Grouse

THE FAMOUS GROUSE AND RSPB TOAST SUCCESS OF reaching £600k for Black grouse conservation 

The Famous Grouse is toasting the success of its partnership with RSPB which has reached a significant fundraising milestone of £600,000.

The money will help the much loved charity continue their vital conservation work supporting endangered grouse species throughout the UK.

The partnership dates back to 2008 to coincide with the launch of a new whisky by the No.1 selling brand – The Black Grouse. As part of the launch, The Famous Grouse pledged its support to RSPB to save the new whisky’s namesake.

At the time of the partnership, the iconic birds were on the UK Red List of Species of Conservation Concern and listed as a priority on the UK Biodiversity Action Plan (BAP) as well as being included within the Scottish Government’s Species Action Framework.

Suzy Smith, Marketing Director for The Famous Grouse, commented: “We are proud of our partnership with RSPB and are thrilled to have reached this fantastic milestone allowing us to help support the terrific work the charity does for the UK’s wildlife.

“When we launched The Black Grouse whisky it was agreed that 50p from the sale of every bottle in the UK would be donated to the RSPB for the duration of the three year partnership to fund black grouse conservation across four reserves: Inversnaid and Corrimony in Scotland; Geltsdale in the North of England; and Lake Vrynwy in Wales. Over time more reserves also benefitted from the partnership support, including Abernethy near Aviemore, and The Crannach, on Deeside.

“It was a significant achievement to break the £100,000 mark by 2010 and we are proud to have continued to work with RSPB and to have now raised over £600,000.”

Stuart Housden, Director RSPB Scotland explained: “The primary cause of the decline in black grouse is degradation and fragmentation of their moorland and woodland habitats. Donations from The Famous Grouse have helped improve grouse habitats across 85,000 acres of nature reserve land, supported the planting of 185,000 native trees and the mowing of 30 hectares of heather.

“The fund has also helped purchase the Crannach nature reserve; a woodland and upland area on Deeside and within the Cairngorms National Park.

“Additionally, this funding has enabled the RSPB to work in partnership with Scottish National Heritage and Forestry Commission Scotland to review and provide best practice advice on the habitat requirements for black grouse to encourage private landowners to help this iconic species. This approach has enabled the prioritisation of conservation resources both on state-owned land and across the wider countryside.”

During the life of the partnership, there has been a welcome upward trend in population numbers of black grouse across RSPB reserves in northern Scotland and the focus is now on improving its prospects in southern Scotland where the black grouse numbers are in sharp decline and its populations are increasingly fragmented.

Housden continued: “A particular success story for the partnership is in Corrimony, in North Scotland. The lek count for 2016 at RSPB Corrimony was 45 males, up from 28 males in 2013. This was one of the original reserves to receive support from the partnership. This support allowed RSPB to undertake a range of management on the reserve including more than 40 hectares of woodland creation, 20 hectares of woodland re-structuring and several hectares of heather swiping.”

Smith added: “It is very rewarding to see the positive impact of our funding and we look forward to more success stories as a result of our partnership with RSPB.

“Last year our Black Grouse whisky received a makeover and was renamed The Famous Grouse Smoky Black and at this stage we extended our partnership to take in our whole portfolio of whiskies including the latest addition to the family, The Famous Grouse Mellow Gold.”

The Famous Grouse (www.thefamousgrouse.com)

  • The Famous Grouse is the no. 1 whisky in UK and no. 4* standard blended whisky worldwide (*IWSR data 2014).
  • The Famous Grouse has been the best-selling whisky in the home of Scotch whisky, Scotland since 1980.
  • The Famous Grouse is exported to over 100 countries.
  • The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience) 

About the RSPB and black grouse bird 

  • The RSPB is the UK charity (England and Wales no. 207076, Scotland no. SC037654) working to secure a healthy environment by working for the conservation of wild birds, other wildlife and the places in which they live in a wide variety of ways. For more information see www.rspb.org.uk/.
  • Over the last century in the UK, the black grouse experienced large declines in both range and numbers. As a consequence, the birds are UK Red List of Species of Conservation Concern due to their decline in range. RSPB is working with other partners in England, Wales and Scotland to reverse these declines in range and numbers.
  • The primary cause of the decline in black grouse is fragmentation and degradation of their habitat. Non-native conifer plantations, for instance, once they mature and the canopy closes shading out ground vegetation, therefore no longer providing habitat for black grouse. A lot of plantations throughout the UK are now at this mature stage. Black grouse also die by colliding with deer fences and as a ground nesting bird species they can suffer nest predation by crows and foxes.
  • Black grouse typically live at the edge of native woodlands where they begin to phase into moorland. This gives them a mosaic of both moorland and woodland habitats, important for their life cycle in terms of feeding, displaying, nesting and roosting safely.

Whisky sailing with Tall ship Thalassa 2017 and 2018 – Scotch Whisky News

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Whisky sailing with Tall ship Thalassa 2017 and 2018

Make the once in a lifetime trip and sail with Tall Ship Thalassa! Sail along with us to the best single malt distilleries and visit the famous Islay Whisky Festival. During our whisky sailing trips you will discover Scotland’s coastal distilleries, enjoy the company of whisky lovers and learn from whisky professionals!

Would you like to experience such a special adventure in 2017 or 2018? Take your chances and make your reservation immediately!

Whisky sailing trips in 2017

In 2017 Thalassa will not only perform her Scotland journeys in spring but also during summertime she will make her presence there. Come on board of Thalassa and explore the nature of the Hebrides in all its beauty in. A summer that will never be forgotten!

Whiskytrip: 3rd of  June – 10th of  June 2017 Last places available!

Price: € 1,120 per person

This whiskyjourney starts and ends in Invergordon, at the eastern coast of Scotland. Orkney and Wick will be included in this voyage, various distilleries will be visited while we enjoy the beauty of the Scottisch nature simultaneously.

Whiskytrip: 6th of August – 13th of August 2017 Last places available!

Price: € 1,120 per person

This whisky tour starts in Troon, at the westcoast of Scotland and you will be guided to amongst others Islay, Jura, Ballycastle en Campbeltown. The holiday ends  in Troon.

For more detailed information please check this link.

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Festivaltrip XL 2018

During spring 2018 Thalassa visits the annual worldfamous whiskyfestival of Islay. This edition is very special: its duration is longer than the previous journeys, in order to allow the guests to visit even more distilleries and enjoy the festival of Islay  in a extra large version! Be quick: fully booked = fully booked!

For more detailed information please check this link.

NB: All definite sailing routes depend on wind and weather conditions. Because of this the ships’s captain has the right to change this schedule if necessary , of course we will try to find an alternative route that is as attractive as possible for you.

Information and booking

More information about these whisky sailing trips can be found on our special website: http://www.whiskysails.com/. For further questions please contact us by email or phone: +31 – (0)10 – 4156600

For reservations, click here.

Welcome on board!

HOLLANDS GLORIE

Liesbeth Wammes – de Graaf

Brigitte Beckers

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THE BEAUFORT BAR LAUNCHES NEW COCKTAIL MENU – Whisky News

AA Savoy

AA Savoy

THE BEAUFORT BAR LAUNCHES NEW COCKTAIL MENU

Known for its theatrical drinks and dramatic décor, The Savoy’s Beaufort Bar is launching a new cocktail menu on Thursday 9th February 2017 that will take the form of a beautifully illustrated tunnel book. Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime bars, rooftop tap-dancing and extravagant gondola parties to luminaries such as Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu will be a celebration of some of The Savoy’s most captivating stories.

Created by Head Bartender Kyle Wilkinson along with Bar Manager Anna Sebastian and the whole Beaufort Bar team, the new menu is set to surpass even the ingenuity of the bar’s previous award-winning pop-up book in terms of innovative design, thematic style, flavour combinations and signature serves. Made up of twenty cocktails, each one tells a story about a different part of the hotel through illustrations, flavours and smells.

“The Savoy is a majestic place and when writing the menu, we came across so many stories that were too good not to share. The team has created what I like to think of as a journey through some of the most exciting and historic events in the hotel’s history from past to the present- next chapter of the Beaufort Bar.” Kyle Wilkinson

The menu opens with Under The Stars, a cocktail inspired by Fred Astaire, who famously danced upon the roof of The Savoy in the 1920s and goes on to document a number of well-documented and lesser known tales: a bellboy’s infamous first day, a cocktail shaker buried inside the American Bar, the wartime ‘Tich’s Bar’ frequented by journalists, and the relaunch of the hotel in 2010. Matching distinctive tastes with unique ingredients and bespoke essences, the menu will use the likes of leather, spices, paper, walnut and chocolate perfume to recreate a sense of actually being there to witness each story unfold. The signature spirits and favourite flavours of famous residents such as Duran Duran, Richard Harris, Bon Jovi and aviator Amy Johnson will be used to create the cocktails that they have inspired.

“As The Savoy has such a distinguished history for shaking up an evening with the finest cocktails in town, I am very touched to hear that ‘By Invitation Only’ will be joining the ranks alongside the luscious ‘White Lady’ and the deadly ‘Corpse Reviver’.” Nick Rhodes

Examples from the new menu include:

Garden of Memories – £16

At one of the most extravagant parties ever hosted at The Savoy, the courtyard was flooded, and a lavish sit-down dinner for twenty-four guests was served on a large gondola.

Incognito – £30

The Savoy was Katherine Hepburn’s hotel of choice due to the discretion of the staff; and following a visit to another famous hotel which frowned upon her wearing her trademark trousers. 

The Savoy Delivers – £16

On one occasion, when a Maharajah left behind an important package, The Savoy sent a young page boy all the way to India to return it by hand.

Height of Fashion – £18

London’s first ever hotel lift, known affectionately as an “ascending room”, took guests effortlessly from ground to top floor of the hotel – the well-heeled no longer had to climb the stairs. 

Read All About It! – £30

Tich’s bar was hidden in the depths of the hotel during WWII, and regularly saw dozens of wartime journalists consuming plenty of whisky until the early hours of the morning.

Johnnie Walker Blue and Black, coffee, banana, paper 

The Grass is always Greener – £25

A musical legend, friend and guest of The Savoy.

Having taken 10 months to create, the limited edition tunnel book menu has been elaborately and painstakingly illustrated by Shottopop. Designed in the opposite way to regular tunnel books, the cutouts get larger as guests traverse the menu, with every page-turn revealing a new design. Inspired by the eras most associated with the Savoy, the illustrations combine Art Nouveau and Art Deco styles with a truly modern and unique finish. With only 1500 made, each limited edition menu can be taken home as a keepsake or bought as a gift priced at £50.

The jet-black and burnished gold décor of The Beaufort Bar exudes the glamour of a time when such luminaries as Carol Gibbons, The Savoy Orpheans and George Gershwin graced the cabaret stage at The Savoy. Today, from a Bar that stands on this very same stage, award-winning head bartender Kyle Wilkinson and his expert team offer classic and new cocktails, and one of the most extensive choices of Champagne by the glass and by the bottle, including rare vintages from Louis Roederer and Cristal.


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