Press Releases


WoolfSung Ltd Ed (Open Box with bottle inside) on white v2


Fine wine and spirits merchant Woolf Sung Ltd are proud to announce the launch of the Woolf Sung Collection; a range of ultra-premium, independently bottled, single malt Scotch whisky aged for more than 25 years.

‘The Hunter’ is the inaugural release. A 40 year old Highland single malt distilled at the Glenglassaugh distillery in 1972, and bottled in 2013 at a cask-strength of 42.9%abv.

The label is a one-of-a-kind design and each is hand numbered. The bottle is beautifully presented in a stainless steel, black powder coated, bank vault case. Each case is embossed with Woolf Sung’s unique release number. Only 160 bottles have been produced of this wonderful whisky.

The aroma opens with an abundance of herbs, dried fruits and a hint of black pepper. With time, fresh apples give way to more robust notes of sherry and dark chocolate. On the palate notes of crab-apple and cinnamon present themselves, followed by more black pepper and plenty of rich oloroso sherry. Water brings zesty ginger, Seville orange marmalade and roast coffee beans. Finally, spicy oak and pearl barley contribute to a long, sumptuous finish.

These will soon be on sale at selected spirits retailers and directly from Woolf Sung Ltd at £950 (inclusive of VAT).

Website. woolfsung.


Diageo celebrates 20 year anniversary – Scotch Whisky News

Diageo 20 years

Diageo celebrates 20 year anniversary 

This weekend, Diageo plc, the maker of some of the world’s most iconic drinks including Johnnie Walker scotch, Smirnoff vodka, Tanqueray gin and Guinness stout is celebrating its 20th anniversary.

Created on 17 December 1997, through the merger of Grand Metropolitan plc and Guinness plc, Diageo has become a global leader in beverage alcohol, with its products being sold in 180 countries.

Over the past 20 years Diageo’s share price has increased by 340%1, market capital has grown 440%1 and earnings per share (pre-exceptional items) are 220%2 higher.

The milestone is being celebrated around the world by the company’s 30,400 employees. From a time capsule ceremony at Cardhu distillery in Scotland, the home of Johnnie Walker, to employees in Lagos, Nigeria and Sydney, Australia toasting the occasion with a dram of Johnnie Walker Black Label.

In London, to mark the celebration, Diageo’s Chief Executive, Ivan Menezes, along with the company’s talented team of Scotch Whisky Blenders and fellow members of the senior leadership team opened the market at the London Stock Exchange.

Ivan Menezes, Diageo Chief Executive said: 

“I am incredibly proud of what we have achieved over the past 20 years, which is testament to the commitment of our talented employees past and present.  Diageo is a young company created from the incredible entrepreneurial legacy of John Walker, Pierre Smirnoff, Charles Tanqueray, Arthur Guinness and many more – and this spirit continues today. 

“Our brands are part of celebrations globally every day, as we mark this milestone, it is not only the growth of our brands and business that I will be toasting, but the way we do business. We have made great strides in diversity and inclusion, minimising our environmental impact, our contribution to the communities where we operate and in our aim to reduce the harmful use of alcohol around the world.” 

E1Percentages calculated comparing number from 17 December 1997 and 4 December 2017.

2EPS calculated using numbers from 30 June 1998 and 30 June 2017.

LSE_Diageo_20 years

Key milestones  

  • Diageo plc is created through the merger of Grand Metropolitan and Guinness. The company is listed on the London and New York stock exchanges in December 1997.
  • In 2001, Diageo and Pernod Ricard acquired Canadian alcoholic beverages business Seagram’s. The acquisition brought Crown Royal Canadian whiskey and Captain Morgan rum into the Diageo brand family.
  • Our Water of Life programme was launched in 2007, to provide safe drinking water and sanitation to people across Africa. Since launch, the programme has reached more than 10 million people in 21 countries.
  • The Nolet Family and Diageo formed a new 50/50 company in 2008 to sell, market and distribute Ketel One vodka.
  • In 2008, Diageo launched DRINKiQ, an online resource to arm consumers with the tools needed to make informed choices about drinking, including the decision not to drink.
  • Diageo launches the Learning for Life skills programme in Latin America and the Caribbean in 2008. The programme now runs in more than 40 countries, and has reached more than 120,000 people.
  • In 2011, Diageo became the first global company to own a majority stake in the fast growing Chinese White Spirits category through the acquisition of a controlling share of Shui Jing Fang.
  • Diageo also acquired Mey Içki, the leading spirits company in Turkey in 2011.
  • Diageo acquired Meta Abo Brewery in Ethiopia and Ypióca Cachaça in Brazil in 2012.
  • In 2013, Diageo began its acquisition of United Spirits Limited in India.
  • Diageo became the first alcohol beverage company to sign up to the UN Women’s Empowerment Principles in 2013.
  • Diageo gained full control of Don Julio tequila in 2015.
  • Diageo was named as one of the top 25 most diverse and inclusive companies in the 2016 Thomson Reuters Diversity and Inclusion index.
  • In 2017, Diageo acquired the fast growing tequila Casamigos.
  • Diageo announced its investment to bring back two lost distilleries, Port Ellen and Brora in October 2017.
  • Diageo celebrated training 1 million responsible drinking ambassadors in 2017 and launched its Drink Positive campaign aimed at promoting moderation and tackling misuse. 

About Diageo 

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice.


Celebrating life, every day, everywhere.


Join The Pact - London, Palace of Westminster


14 December 2017: Diageo has secured over 5 million pledges never to drink and drive through its global programme Johnnie Walker #JoinThePact, beating its target a year ahead of its goal. Diageo also announces a tenfold increase in its next target, aiming to secure 50 million pledges by 2025 – with 2 million pledges already secured towards this goal thanks to recent activity in India.                                                             

Over 7 million adults have now signed the declaration never to drink and drive, which is supported by Johnnie Walker’s sponsorship of Formula 1 partnerships and fronted by former and current F1 drivers including Mika Häkkinen, Stoffel Vandoorne and Fernando Alonso.

Diageo started the #JoinThePact campaign in 2008 as part of its efforts to tackle drink driving around the world. The target of 5 million pledges has been reached early thanks to a global effort to secure pledges, with the #JoinThePact campaign already activated in over forty countries across five continents. From the heights of Nepal to the streets of Sao Paulo, the campaign has travelled the world raising awareness among consumers and encouraging millions to make a commitment never to drink and drive.

Mika Häkkinen, Johnnie Walker’s Global Responsible Drinking Ambassador, will visit London this week to celebrate reaching the target and kick off a festive push for pledges in the UK, including visiting the Houses of Parliament today to encourage MPs to sign up. Over the Christmas period, Diageo GB is partnering with Ei Group, a leading UK pub company, to encourage customers to make a pledge to never drink and drive and provide safe rides home over the festive period*. The activity is timed to support the Department for Transport’s annual THINK! road safety campaign.

Charles Ireland, General Manager, Diageo Great Britain, Ireland and France, said: “This is a busy time of year for our business and for the pubs that we work with across the country – however responsibility remains our number one priority. Our partnership with Ei Group will ensure the message to never drink and drive is seen by people as they are celebrating, and potentially deciding how to get home. We’re proud of our track record in tackling drink driving in the UK and around the world, but we are not complacent and are determined to do more.”

Paul Harbottle, Commercial Director, Ei Group, said: “We are dedicated to taking care of customers through responsible retailing and playing a positive role in the many communities where our publicans operate. Giving people a positive action they can take, like making a pledge never to drink and drive through #JoinThePact in return for a safe ride home, is a great way to engage people on an important issue like drink driving at this time of year. We’re delighted to be partnering with Diageo to share this important message.”

Earlier this month, #JoinThePact was launched in India, with activity taking place in Mumbai and Delhi. The Caparo T1, a two-seater supercar with Johnnie Walker responsible drinking branding, was driven by Mika Häkkinen in the streets of Delhi, to raise awareness for the campaign and promote responsible drinking – engaging the public, media and fans alike.

In Mexico, a #JoinThePact TV commercial was launched in October this year – the first time a branded responsible drinking advertisement has run on national television in the country. The Johnnie Walker film ‘Glass Car’, featuring Fernando Alonso, aired nationwide and throughout the Mexican Grand Prix.

Mika Häkkinen said: “It’s truly incredible that we have reached our target over a year early. I have been working on this campaign from the very beginning and it’s fantastic to see how we have reached people around the world, and I believe as a result made our roads safer. This is not the end, this job continues and we push forward to collect more pledges to never drink and drive and take #JoinThePact to new parts of the world.”

Carolyn Panzer, Director of Alcohol in Society at Diageo, commented: “Our ambitious new target of collecting 50 million pledges never to drink and drive through #JoinThePact shows our tireless determination to make progress on reducing drinking and driving. We believe that a single death caused by drinking and driving is one too many and each one can be prevented.”

Diageo has a long history of working to reduce alcohol-related fatalities and crashes and supports numerous drink drive prevention programmes around the world. These range from supporting high visibility enforcement through random breath tests to funding safe rides and free public transportation, and supporting laws to establish maximum blood alcohol concentration levels in countries where none exist.

In 2016, Diageo and the United Nations Institute for Training and Research (UNITAR) signed a two-year partnership agreement to collaborate on the Sustainable Development goal of halving road traffic deaths. Together they have committed to reach approximately 6,000 government officials, young people, and other relevant stakeholders, through training workshops to improve road safety.

JW_public signing the wall


*terms and conditions apply

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About Ei Group plc

Ei Group plc is the UK’s leading pub company, with over 4,600 pubs across England and Wales. Founded in 1991, Ei Group plc’s purpose is to use its scale and expertise to help great pubs prosper at the heart of local communities.

We have a proud heritage in leased and tenanted pubs which is being strengthened by a flexible new strategy. The reinvigoration of the leased and tenanted estate will go hand in hand with the rollout of enhanced managed and commercial divisions to ensure that each Ei Group plc will continue to thrive at the heart of its local community. We are embracing change to help our Publicans run great British pubs and deliver shared success for all those associated with Ei Group plc.




Little Rock, AR – (December 7, 2017) – Rock Town Distillery is pleased to announce it’s Sorghum Whiskey has been named one of the top 100 spirits of 2017 by Wine Enthusiast Magazine. The full list can be found on Wine Enthusiast’s website by clicking this link:

Rock Town’s Sorghum Whiskey was distilled from a mash of 91% Arkansas grown red sorghum grain and 9% malted barley in summer of 2015. It was aged in new charred 15 gallon white oak barrels for 17 months.

“This is quite an honor”, said Phil Brandon Rock Town’s founder and head distiller. “The sorghum whiskey received a 93/100 rating, but it’s even more exciting to be named to the top 100 list”.

From Wine Enthusiast, the list is “reflective of what’s going on in the spirits industry, where innovation is shaking things up. A banner number of small and craft distilleries were purchased by larger entities over the course of 2017—arguably, a nod toward the innovation and nimbleness these smaller players bring to the market, as well as the increasing demand and appreciation for such products.

Going forward, all these new entrants may represent a thorn in the side to legacy spirits producers. But for consumers, it means that we will likely have even more varied and exciting options to choose from than ever before. That’s a prospect worth celebrating. So raise your glass, filled with any of these finest spirits reviewed this year.”

Rock Town Distillery produces the award winning Arkansas Bourbon, Arkansas Single Barrel Bourbon Whiskey, Arkansas Hickory Smoked Whiskey, Arkansas Rye Whiskey, Arkansas Lightning, and Rock Town Vodka which are distributed to 15 states and the United Kingdom, Canada and Taiwan. Winner of the 2015 US Micro Whisky of the Year Award in the 2015 edition of Jim Murray’s Whisky Bible.

Rock Town Distillery, Arkansas’ first legal distillery since prohibition, is located in downtown Little Rock at 1216 E 6th Street, Little Rock, AR 72202. The distillery is open for tours 7 days a week. To find out more please visit

About Wine Enthusiast Magazine
Wine Enthusiast’s approach to wine and spirits is accessible and unpretentious, and enjoyed by novices and experts alike. Published 13 times per year, the magazine’s audience is at nearly one million strong. The magazine and its Buying Guide with more than 300,000 ratings and reviews make up the most comprehensive database in the industry available for free online at

Rock Town Distillery
1216 E. Sixth Street
Little Rock, Arkansas 72202




Project #1, Batch #1 – ‘Tyger’

Rare Cask Society is proud to announce our First Whisky Art Project:  “Tyger”

“Tyger is hidden in the long grass, laying low, paws tighten the earth, his crimson eyes are on his prey, he will not miss.

You can sense it, but you can’t tell what it is, something is hidden, in the air.  Is it fear?

You hear a sound, nothing.  Must be just a silly rabbit, lots of them around.  No, it can’t be, and suddenly your eyes meet, how long has he been waiting, watching, those eyes tell a story, a message, that I will not escape the one and only Tyger”

About the Art

We are very proud to have Datsun Tran (see his Biography below) partner with us at Rare Cask Society. His original painting ‘Tyger’ was painted exclusively for the RCS Whisky Art Project #1, based on his tasting and imagination of the Whisky as ‘dark and dangerous’ given the high alcohol content.  His painting ‘Tyger’ is the first Whisky Art Project, and portrayed on each of the limited 100 bottle release. As a fellow and avid single malt whisky lover, his appreciation for our first release is evident in the expression of this original artwork on each bottle.

About the Artist:

Datsun Tran is a South Australian multidisciplinary visual artist who has worked in radio, theatre, comics and animation.

Tran’s work has varied in style and subject matter over the past 15 years, and while it has primarily featured the natural world, the work is about us, the human story.  His work has explored themes of conflict, utopia and personal identity.

Tran has exhibited all over Australia, North America, Asia and Europe.  He has had over 25 solo and group shows, exhibited in over 30 art fairs and has been a finalist in over 20 art prizes.

Follow Datsun for his latest artwork on Instagram:  datsuntran

About the Whisky

Very Limited production of 100 bottles at 66% ABV cask strength.  Single Cask.  Non-chill filtered Single Malt Whisky.  We have purchased the last remaining cask from a closed distillery in South Australia, aged 5 years in American Oak Port Casks.

Tasting notes:

Colour: Enticing dark sticky caramel laced with honey.

Nose:  Maple syrup with candied pecans. Oak, subtle spices and dried orange peel.  Delicate, sweet Christmas pudding.

Palate:  Butterscotch, cognac soaked raisins and a touch of marzipan.  Soft syrupy and luxurious mouthfeel that starts dangerously warm but is soon comforting.

Finish: Very long and lingering finish.  Perfect with a cuban cigar.

Release date: 1 December 2017, 5:00pm AEST.

Bottles are selling out quickly: We are excited to advise that all 100 bottles from this closed Distillery are now held in Melbourne, hand-numbered and ready for despatch before Christmas. Each bottle comes in its own custom-made, velvet lined RCS gift box.

For all enquiries:

Introducing Johnnie Walker Blue Label Ghost and Rare Special Release – Scotch Whisky News

Johnnie Walker Blue Label Ghost and Rare special release

Introducing Johnnie Walker Blue Label Ghost and Rare special release

The new liquid is the first in a series of special releases crafted using irreplaceable whiskies from “ghost” distilleries that have long since closed, together with other rare malt and grain scotch.

Diageo Reserve has today announced the launch of Johnnie Walker Blue Label Ghost and Rare. Each edition will be crafted with one incredible whisky at its heart, the first being Brora.

Crafted by Johnnie Walker Master Distiller, Jim Beveridge, Johnnie Walker Blue Label Ghost and Rare is a rich, velvety smooth blend of eight treasured Scotch whiskies, including three “ghost” whiskies from the silent distilleries of Cambus, Pittyvaich and the Highland Single Malt, Brora, which lies at the heart of this special release bringing a light peatiness and sophisticated subtle sweetness.

Johnnie Walker Blue Label Ghost and Rare

The additional five whiskies are rare expressions of malt and grains from the existing distilleries of Royal Lochnagar, Clynelish, Glenkinchie, Glenlossie and Cameronbridge. The result is a smooth scotch, with the fruity sweetness of pineapple, rich notes of hazelnut and dark chocolate, and a subtle smoky finish.

Commenting on the special release, Jim said: “Over the years of crafting fine Scotch whiskies, I’ve had the remarkable privilege of working with some of the rarest spirits ever to come out of Scotland. I’m lucky that we have stocks from more than 30 distilleries from every region of Scotland from which to choose the perfect casks to craft each blend. It gives us a richness of character, flavour and age that no other scotch can match.

“Whiskies from these ghost distilleries are becoming increasingly rare. From our library of irreplaceable casks that we keep exclusively for Johnnie Walker Blue Label, I’ve chosen a few uniquely full-bodied expressions of these precious malts and grains to let people explore, in a new way, the extraordinary richness found in our pinnacle whisky.”

Scotland’s first female coppersmith picks up the torch of age-old whisky craft – Scotch Whisky News

Rebecca Weir, the first female recruit into the coppersmith trade in Scotland

Scotland’s first female coppersmith picks up the torch of age-old whisky craft

The most traditional of crafts has achieved a new first with a female apprentice taking up the coppersmith’s hammer and torch.

The most traditional of crafts has achieved a new first with a female apprentice taking up the coppersmith’s hammer and torch.

Rebecca Weir, 18, from Alloa has been recruited by Diageo Abercrombie as a first year Modern Apprentice and is believed to be the first female recruit into the coppersmith trade in Scotland.

Rebecca Weir, the first female recruit into the coppersmith trade in Scotland

She is part of the latest apprentice intake at Diageo Abercrombie alongside 16-year-old Calum McTaggart from the famous whisky island of Islay, and Steven Key, who at 34 is a mature apprentice recruit.

For centuries coppersmiths have used the same tried and tested methods to make the famous stills which are at the heart of Scotch whisky distillation.

The apprentices will learn how to hand-beat copper sheets and weld them into whisky stills, as well as being trained in state-of-the-art computer aided design techniques, mastering a blend of strength, skill and patience.

Apprentices Steven Key, Rebecca Weir and Calum McTaggart join the team at Diageo Abercrombie

Apprentices Steven Key, Rebecca Weir and Calum McTaggart join the team at Diageo Abercrombie


Rebecca, who hopes to have a bright future in the traditionally male-dominated field, gained the coveted spot on the Abercrombie apprenticeship programme following an impressive interview.

“My guidance teacher told me about the apprenticeship opportunities with Diageo. I thought it sounded like a really interesting route and I knew I had to go for it. I wasn’t put off by gender stereotypes – I don’t think that should stop anyone from doing what they want to do. It’s really exciting to be part of something which is so important to the whisky industry. I can’t wait to get stuck in and learn more about the essential skills needed to build and preserve the stills which produce some of the world’s most-loved Scotch whisky.”

Rebecca Weir

Rebecca Weir Diageo Abercrombie Modern Apprentice


Rebecca joins a vanguard of female distillers, engineers, blenders and brand ambassadors at Diageo, hoping to inspire other women to join the industry. At Diageo in Scotland, a quarter of all its apprentices are female; 17% of the malt distilling workforce is female and 40% are in management roles, reflecting the company’s focus on diversity in its workforce.

Abercrombie, which hand-crafts bespoke stills for Diageo’s sites across Europe, is experiencing one of the largest peaks in demand for its specialist engineering services in its history. While a traditional product, Scotch is still innovative and new ranges – which require a diverse range of stills in different shapes and sizes – are constantly being launched.

Woodinville Whiskey Company Straight Rye Whiskey – American Whiskey News


Woodinville Whiskey Company


Surprise them with one of the only 100% straight rye whiskies produced: a whiskey with all the traditional rye spice and flavor that rye whiskey drinkers love. And then some…This 100% rye starts with pure, traditionally-grown rye cultivated exclusively for us on the Omlin family farm in Quincy, Washington. The grain is mashed, distilled & barreled in our Woodinville distillery – then trucked back over the Cascade Mountains to our private barrel houses, where Central Washington’s extreme temperature cycles promote the extraction of natural flavors from the oak.

Prior to being coopered, the barrel wood is seasoned in open air, rain, wind, sun and snow for eighteen months softening the wood’s harsh tannins. They are then slowly toasted and heavily charred to further enrich the wood’s desirable flavors. The result of this meticulous process yields a truly hand-crafted whiskey with aromas of cinnamon, clove, and fruit leather, and notes of caramel, wood spice, and honey on the palate with a long, memorable finish that will leave you anticipating your next sip.


Benromach Distillery team expands as global popularity soars – Scotch Whisky News


Benromach Distillery team expands as global popularity soars

Assistant distillery manager joins historic Speyside team 

Benromach Distillery has added to its team with the appointment of an assistant distillery manager.

As popularity for the traditional Speyside malt continues to grow across the globe, Benromach today (6 December 2017) announced that Jessica Haworth has started work at the historic Forres distillery.

Jessica Haworth, (31) has lived in Forres for the past four years and is originally from Colchester. She studied Brewing and Distilling at Heriot-Watt University in Edinburgh before moving to Crisp Malting Group and later Diageo, where she gained knowledge and experience in both the operational and technical aspects of the malting and distilling processes.

Jessica will be responsible for daily distillery management and operations while also supporting the team in the delivery of new and innovative projects for which Benromach is famed.

Keith Cruickshank, Benromach Distillery Manager, said: “Jessica’s appointment is a significant step forward and opens another new chapter in Benromach history. She joins us with considerable knowledge and expertise and will be an invaluable member of the team.

“Over the last 18 months, we’ve enjoyed considerable growth and, as the popularity of our award-winning whisky continues to grow, we have significantly expanded production to meet the international appetite for our whiskies.

“Ours is an industry that requires carefully forward planning and patience so the spirit that Jessica lays down today will not be bottled and tasted by our consumers for at least ten years or more.”

Jessica, who has worked in the whisky industry for eight years, added: “I was attracted to the role at Benromach as I have long admired the distillery’s commitment to the handcrafted techniques and time honoured methods that have been handed down through the generations. I love being hands on and I am already enjoying learning about the true and traditional Benromach way.

“The distillery has enjoyed an award winning year to date and I look forward to supporting its continued success.”

The Urquhart family revived Benromach Distillery, restarting production in 1998 after a five-year extensive refurbishment. The family decided to create a traditional single malt in a style that draws its influence from pre-1960s Speyside whiskies.

Sales of whisky from Benromach Distillery increased by 27% following an increased investment in marketing and brand building across the world.

For more information about the distillery, the range and the visitor centre, please visit


Originally built in 1898, Benromach Distillery was brought back to life when the Urquhart family purchased it in 1993. The distillery was extensively re-equipped over a five-year period before it was officially opened by HRH Prince Charles in 1998.

In reopening Benromach Distillery, the Urquharts decided to create a classic Speyside single malt – a style that draws its influence from Speyside whiskies pre-1960s.

Benromach Distillery is located on the outskirts of the ancient market town of Forres. A four-star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world-famous malt whisky trail.

Old Elk® Distillery Introduces Flagship Spirit, Old Elk Blended Straight Bourbon Whiskey – American Whiskey News


Old Elk® Distillery Introduces Flagship Spirit, Old Elk Blended Straight Bourbon Whiskey

Master Distiller Greg Metze and entrepreneur Curt Richardson collaborate to craft a smooth bourbon that transcends tradition

FORT COLLINS, COLO. (Oct. 16, 2017) – Old Elk Blended Straight Bourbon Whiskey, a collaboration in legacy and innovation between Master Distiller Greg Metze and entrepreneur Curt Richardson (OtterBox; Blue Ocean Enterprises), is now available from Old Elk Distillery. With four times more malted barley than conventional recipes and a slow cut proofing process which allows more time for flavors to marry between proofing stages, the Old Elk Bourbon recipe transcends tradition to craft a rich, smooth bourbon.

“My passion for entrepreneurship paired with Greg Metze’s nearly four decades of experience distilling award-winning spirits led us to develop a recipe that honors tradition while innovating the process to create a distinct bourbon,” said Curt Richardson, founder of Old Elk Distillery. “Working together, our distilling team, along with Greg, tested a number of recipes and found that using four times the malted barley of conventional recipes, combined with a slow cut proofing process significantly longer than is typical, leads to an overall smoother bourbon.”

The Old Elk Bourbon recipe is a collaboration between the Old Elk Distillery team and Master Distiller Greg Metze. The partnership marks the award-winning industry veteran’s return to distilling and opens a new chapter in his long history of having a hand in some of the world’s best bourbons.

“We use traditional ingredients – malted barley, corn and rye – in an innovative, yet steadfast recipe to create a bourbon with smooth, rich flavors that act in harmony with caramel cues brought out by the charred barrels and spicy rye notes,” said Greg Metze, Master Distiller at Old Elk Distillery. “After testing a variety of proofing periods, we found that these flavors come together in a smoother bourbon when the proofing stages are longer. Instead of taking the usual 24 to 48 hours for proofing, we use a slow cut proofing process during which full-barrel proof bourbon is cut and left to rest – and we repeat this patient technique until the ideal character is achieved. It takes significantly longer than most common recipes, but taking the time to proof slowly makes all the difference.”

To help age and blend Old Elk Bourbon, the distillery team worked with key partners to ensure the quality and consistency of the bourbon in each hand-selected Old Elk barrel.

Old Elk Bourbon (SRP $49.99), now available in Colorado, features flavors of sweet maple and a hint of chocolate, overlaid with deep wood and coconut. It offers aromas of sweet vanilla and caramel, along with clove spice and nutty almond. Its mouthfeel is smooth, with a sweet, lasting flavor.

For more information, visit and connect with Old Elk at @OldElkBourbon on Instagram and Facebook, and @OldElkOfficial on Twitter.

About Old Elk Blended Straight Bourbon Whiskey

Old Elk Blended Straight Bourbon Whiskey is where legacy meets innovation. Where a master distiller with nearly four decades of bourbon under his belt collaborates with a master entrepreneur known for ingenious ventures to create a spirit that transcends tradition. The flagship spirit from Old Elk Distillery was crafted in a collaboration between entrepreneur Curt Richardson and Master Distiller Greg Metze. The smooth, rich bourbon uses a mash bill of traditional ingredients – barley, corn and rye – in an innovative recipe to create a distinct bourbon. In combining four times more malted barley than traditional recipes with a slow cut proofing process, significantly longer than is typical, this intentional time period allows the flavors to marry between stages, until the exact character is achieved, creating an overall smoother bourbon. The result is an overall smoother bourbon, in harmony with caramel cues evoked by charred barrels and spicy notes of rye. Learn more at

About Old Elk Distillery

Old Elk® Distillery – named best Colorado distillery at the 2016 and 2017 New York International Spirits Competition – is the distillery behind Old Elk Bourbon, Dry Town Gin, Dry Town Vodka, and Nooku Bourbon Cream. Founded by Curt and Nancy Richardson, the innovators who created OtterBox and Blue Ocean Enterprises, Old Elk Distillery follows the Richardsons’ tradition of innovation by crafting spirits unlike any others. Led by a team of experienced and passionate distillers based in Fort Collins, Colo., Old Elk prides itself on developing premium, handcrafted vodka, gin and bourbons.

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