Jack Daniel’s Launches “Stand By Your Bar” T-Shirt Program – American Whiskey News

Jack Daniel’s Launches “Stand By Your Bar” T-Shirt Program

All net-proceeds from campaign will benefit United States Bartenders’ Guild

Lynchburg, Tenn. (August 11, 2020) – Jack Daniel’s Tennessee Whiskey is launching a new philanthropic initiative called “Stand By Your Bar” which allows fans to purchase a customized t-shirt in support of their hometown bartenders. All net proceeds will benefit the United States Bartenders’ Guild National Charity Foundation. 

Beginning today, everyone can visit https://www.customink.com/fundraising/jackdaniels where they can choose from over 225 customized t-shirt options varying from city nicknames to hometown area codes across the US. 

“The folks behind the bar have long supported us at Jack Daniel’s and are the face and voice of our brand to so many of our friends around the world,” said Grant Adams, Jack Daniel’s Brand Manager. “Join Jack in leaving a tip that means the world to these individuals who are facing difficult times with the financial challenges of being out of work for an unknown period of time.”

T-shirts can be purchased through September 30 by visiting https://www.customink.com/fundraising/jackdaniels

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About the USBG National Charity Foundation

The USBG National Charity Foundation was put together to help advance the lifelong stability and wellbeing of service industry professionals through education & charitable activities. This is done through three programmatic pillars: Social Responsibility  (Health & Wellness: physical, financial, and mental), Community Service, and Philanthropy. More information can be found at https://www.usbgfoundation.org

Your friends at Jack Daniel’s remind you to drink responsibly.

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