News from Ardbeg: Ardbeg & DJ BBQ turn up the heat to launch Ardbeg Smoke Sessions – Scotch Whisky News

#ardbeg #scotch #smokesessions #djbbq #bbq 

ARDBEG AND DJ BBQ TURN UP THE HEAT THIS SUMMER TO LAUNCH

ARDBEG SMOKE SESSIONS

 Ardbeg team up with DJ BBQ to celebrate big, smoky flavours

with online series and Insta-grill-along

ISLAY, UK – 21 JULY 2020 – Ardbeg, the world-renowned Islay Distillery, is joining forces with DJ BBQ this summer to bring big, smoky flavours to backyard barbecues around the globe.

Fuelled by their shared obsession with smoke, Ardbeg has partnered with the ‘catertainment’ star and certified pitmaster to create The Smoke Sessions – an online series which offers a guide to mouthwatering barbecue serves, and smoky whisky cocktails.

Giving Ardbeggians everywhere the chance to take their BBQ to the next level, The Smoke Sessions will see DJ BBQ (aka Christian Stevenson) apply the fundamental Laws of Smoke, Wood & Heat to perfect BBQ dishes and drinks created using Ardbeg Ten, An Oa and Wee Beastie. 

Ardbeg and DJ BBQ will kick off the series this July by hosting the UK’s smokiest virtual barbeque on Instagram Live. The grill guru will share one of his favourite recipes and show off his expert cocktail making skills, whilst at the same time spinning the decks. Joining in the fun will be Brendan McCarron, the Distillery’s Head of Maturing Whisky Stocks.

DJ BBQ commented: “My smoky barbeque recipes share so many characteristics with the flavours of Ardbeg whisky, and they complement each other perfectly. The laws of wood, heat and smoke are so important to barbecue and single malt alike, and once mastered, you’ll become a barbeque boss!

“The taste of braided beef fillet alongside an Ardbeg Ten Old Fashioned is just awesome, and a sip of hot Wee Beastie punch with a slow smoked pork shoulder is unrivalled!”.

“Remember, patience is key to maximise that wonderful flame-grilled flavour, it’s only done when it’s done. The Ardbeg Smoke Sessions series will show you that it’s easy to go beyond the realms of basic barbecue burgers with a little creativity and a ton of smoky goodness!”

Grillers and whisky lovers can tune in to Ardbeg’s Instagram Live on Friday 24 July at 8pm BST to watch DJ BBQ kick off Ardbeg Smoke Sessions with the UK’s smokiest virtual BBQ.

Cocktail fans will also be able to order DJ BBQ’s Maple and Bacon Old Fashioned for delivery across the UK, via Mothership on the Drinks At Home platform, for a limited period from 21 July 2020.

The Ardbeg Smoke Sessions will launch on Ardbeg’s social channels (YouTube, Instagram & Facebook) from 21 July 2020. Links to watch each episode are available below: 

Law of Heathttps://www.youtube.com/watch?v=CCib5a1KcyU

Law of Smokehttps://www.youtube.com/watch?v=lJp01otyQg0

Law of Woodhttps://www.youtube.com/watch?v=EY47ta_lsu4

Follow Us On

Website: www.ardbeg.com

Facebook: https://www.facebook.com/Ardbeg

Twitter: https://twitter.com/Ardbeg

Instagram: https://www.instagram.com/ardbeg/

DJ BBQ: Instagram: https://www.instagram.com/djbbq/

DJ BBQ YouTube: https://www.youtube.com/c/djbbq

DJ BBQ Twitter: https://twitter.com/dj_bbq

Tag us: #Ardbeg 

NOTES 

BBQ FOOD & COCKTAIL RECIPES 

DJ BBQ has created the following dishes and serves, using the Ardbeg range: 

  • 18-Hour Whisky-Smoked Pulled Pork with Ardbeg Wee Beastie Hot Apple Cider
  • Coal-Roasted Beef Plait with Ardbeg Ten Maple & Bacon Old Fashioned
  • Whisky Planked, Pit-Smoked Salmon with Ardbeg An Oa Bloody Mary 

Full recipes available on request. 

Ardbeg

Ardbeg prides itself on being The Ultimate Islay Malt Whisky.  Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts.  Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.  During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction.  Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.

Ardbeg Committee

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”.  Today there are more than 100,000 members of the Ardbeg Committee in over 130 countries.  Committee members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings.  Members also receive invitations to special gatherings, tastings and events.  The Committee, chaired by Mickey Heads, is free to join at ardbeg.com.

Awards

Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions.  Ardbeg was voted ‘Scotch Whisky of the Year’ twice by Jim Murray’s Whisky Bible (2008, 2009) and has twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards (2010, 2013).  At the 2014 Global Icons of Whisky Awards, Mickey Heads was voted ‘Distillery Manager of the Year’.  The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100.  Most recently, at the 2019 World Whisky Awards, Ardbeg Ten Years Old triumphed in the 12 Years and Under category, and Ardbeg Corryvreckan in the Non-Age Statement section. In the International Whisky Challenge 2019, Ardbeg was named Distillery of the Year and Ardbeg An Oa took home three awards, including best Islay malt.  Meanwhile, Ardbeg Uigeadail was handed a rare platinum medal by the San Francisco World Spirits Competition 2019 (SFWSC) – an award reserved for a handful of spirits, deemed near the pinnacle of achievement.

The Glenmorangie Company

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton.  Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

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