Glencairn launches The Glencairn Glassroom – Whisky News

Glencairn launches The Glencairn Glassroom: 

A sneak behind the doors of some of the US’s most trailblazing distilleries with the world’s favourite whisky glass…

As part of this year’s Glencairn Glass 20th Anniversary milestone, the award-winning family owned Glencairn Crystal has launched The Glencairn Glassroom: a compilation of behind-the-scenes Q&A conversations with some of the most innovative and trailblazing American distillers.

The series offers Glencairn’s partner distillers the opportunity to talk candidly about their businesses, backgrounds and personal insights into their whisky journey. From across the US, Glencairn has spoken to some of the most exciting and high profile distillers, as part of the company’s desire to support and promote their much-valued international customers.

Throughout the summer months, interviews will be appearing on a regular basis at www.whiskyglass.com/glassroom/ showcasing a different distillery, their team and their insights every week. Each interview will be supported through a social media campaign via The Glencairn Glass.

Jason Kennedy, Sales Director at Glencairn Crystal, heads up the US sales side of the business and commented: “In these challenging times, we are very keen to work together and support fellow businesses within the spirits industry. We are proud of our relationships across the world and wanted to highlight these through The Glencairn Glassroom – starting with our friends and counterparts in the US. It provides a chance for the people behind some of the world’s most innovative distilleries to talk openly about their business journeys, whilst wearing their hearts on the sleeve.”

Distilleries that have taken part to date include: Garrison Brothers, Few, Nelsons Green Brier, Balcones Distilling, Heaven Hill, Ironroot, Journeyman and Copperworks.

Interested distilleries wanting to work with Glencairn Crystal and feature in The Glencairn Glassroom should contact Marty Duffy at: marty@glencairn.co.uk

The Glencairn Glassroom is just one of many initiatives being run by Glencairn Crystal this year, as the company celebrates 20 years of The Glencairn Glass. Others include The Glencairn Podglass – a podcast series showcasing the history of the Glencairn Glass, the people who made its creation possible and insights into the whisky industry. The company will also be announcing more initiatives later in the year to mark the momentus occasion for the world’s favourite whisky glass.

Notes 

The Glencairn Glass is endorsed by the Scotch Whisky Association as the official tasting glass for whisky. Glencairn Crystal makes over 3 million glasses every year, distributed to over 140 countries worldwide.

Glencairn’s clients over the last 20 years include leading drinks companies, brands and other organisations, including: Liverpool FC, BP, Brown-Forman, Cunard, Diageo, Houses of Parliament and Scottish Parliament, Muller, Google and the majority of the Scottish Whisky manufacturers, in addition to many of the international whisky and spirit producers and distillers.

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