Loch Lomond Whiskies agrees an exciting new partnership with the European Tour – Scotch Whisky News

Loch Lomond Whiskies agrees an exciting new partnership with the European Tour

Award-winning, independent Scotch whisky distiller Loch Lomond Whiskies has agreed an exciting new partnership with The European Tour, becoming the first Official Partner of the innovative new UK Swing.

The partnership with the European Tour means that the distiller’s innovative and exciting range of Single Malt Scotch Whiskies will become “The Spirit of the Tour” throughout the duration of the UK Swing. Loch Lomond Whiskies have been “The Spirit of The Open” since 2018.

As part of the new relationship, Loch Lomond Whiskies’ hand sanitiser will be available on every tee during each of the six UK tournaments when the European Tour returns to action in July.

Loch Lomond Group were one of the first spirits companies in the world to utilise their existing resources and infrastructure to make hand sanitiser, so as to help and support those in need across the country throughout the Covid-19 pandemic. As the European Tour resumes, Loch Lomond Whiskies will help ensure good hygiene at all six UK tournaments as part of the European Tour’s comprehensive Health Strategy.

As an Official Partner of the European Tour’s UK Swing, Loch Lomond Whiskies will also support the launch of the new ‘Golf for Good’ initiative which will underpin all European Tour events in 2020 by  making a positive impact in the communities where the European Tour plays – and the wider world of golf – rewarding heroes of the pandemic such as front line workers, and promoting the many health benefits that golf offers to everyone.

Colin Matthews, CEO of Loch Lomond Group, said: “The European Tour is one of the most internationally recognised and respected golf bodies in the world and we are delighted to become a key partner of the UK Swing. This new association further extends our already very successful association with the game of golf through our existing sponsorship agreement with The R&A for both The Open and The Women’s British Open and The PGA and allows us to support the launch of the European Tour’s excellent “Golf for Good” initiative.”

Max Hamilton, the European Tour’s Head of Commercial Partnerships, said: “We are delighted to welcome Loch Lomond Whiskies and their award-winning brands as the first Official Partner of our new UK Swing. This innovative stretch of six events marks the start of our new Golf for Good initiative, enabling us to give back during these unprecedented times.  Our health strategy is vital to this and Loch Lomond Whiskies will also contribute to that through the provision of hand sanitiser. This is a great example of how brands can work together in different ways at the moment.”

Following the suspension of the season due to the global Coronavirus pandemic, the European Tour will return to action initially behind closed doors in July with two events in Austria – the Austrian Open and Euram Bank Open – immediately followed by the UK Swing. The first tournament in the UK Swing is the Betfred British Masters hosted by Lee Westwood, which will be played at Close House, from Wednesday July 22nd to Saturday July 25th.

It will be followed by the English Open at the Marriott Forest of Arden and the English Championship at Marriott Hanbury Manor, before The Celtic Manor Resort in Newport hosts back-to-back European Tour tournaments. The UK Swing will then conclude with the UK Championships at The Belfry.

All tournaments will be subject to stringent safety and testing protocols set out by the Tour’s comprehensive Healthy Strategy which will continue to evolve, aligned with international Government guidance and health guidelines.

Founded in 1814, Loch Lomond Whiskies can trace its roots back to the Littlemill distillery, which was established in 1772 and is thought to be one of the oldest in the world. Its current malt and grain distilleries, in Alexandria, Dunbartonshire on the banks of Loch Lomond, were built in the 1960s and are among only a few in the industry to maintain an onsite cooperage. The malt distillery at Alexandria also features a unique combination of traditional swan neck and distinctive straight-necked pot stills, enabling it to produce a diverse range of flavour profiles.

In 2018, the group secured its first major golf partnership, agreeing a prestigious five-year deal with the R&A, as sponsor of both The Open and AIG Women’s British Open. In February 2020, Loch Lomond Whiskies also concluded a new agreement with the Professional Golfers’ Association (The PGA) to become a ‘PGA Partner’ and the title sponsor of the Scottish PGA Championship.

For further information, visit Loch Lomond Whiskies on Twitter: @LochLomondMalts, Instagram @lochlomondmalts and search for Loch Lomond Whiskies on Facebook. To find out more about Loch Lomond Group please visit www.lochlomondgroup.com.

About the Loch Lomond Group

  • Loch Lomond Group is an independent distiller, blender and bottler of some of the finest scotch whisky brands in the world.  Based in Alexandria, Dumbartonshire, close to Glasgow it is home to several multi award-winning brands that are sold in more than 125 countries across the world.
  • Loch Lomond distillery has been producing the finest single malt whiskies since 1814.
  • Images and interviews with key staff from the Group are available upon request. www.lochlomondgroup.com

About Loch Lomond Whiskies

  • Loch Lomond Distillery has one of the oldest heritages in the industry. It was founded by American, Duncan Thomas, the owner of the Littlemill distillery which was licensed in 1772. In the 1930s Duncan Thomas was at the forefront of innovation within the Scotch whisky industry and his innovative philosophy is ingrained into everything that is done at Loch Lomond to this day
  • The multi award winning Loch Lomond whiskies range includes the Loch Lomond 12-Year-Old which has been awarded the Platinum Award in 2020, one of only 7 single malts to be awarded this honour at the San Francisco World Spirits Challenge 2020. Other expressions in the range are the single malts Loch Lomond Original; Loch Lomond Classic; Loch Lomond 18-Year-Old; Loch Lomond 50-Year-Old; the Loch Lomond Island’s Collection which includes the Inchmurrin and Inchmoan ranges as well as the deluxe blend Loch Lomond Signature and Loch Lomond Single Grain
  • Loch Lomond Inchmoan 12-Year-Old has been awarded Best Highland Single Malt 12 Years and Under at the 2018 World Whiskies Awards and a Gold Medal at the 2020 San Francisco 2020 Awards
  • Loch Lomond Whiskies was recently also awarded the following medals at the 2020 San Francisco World Spirits Competition:
    • PLATINUM: Loch Lomond 12 Year Old
    • DOUBLE GOLD MEDAL – Inchmurrin 12 Year Old
    • GOLD MEDAL – Inchmoan 12 Year Old
    • DOUBLE GOLD MEDAL – Loch Lomond 18 Year Old
    • DOUBLE GOLD MEDAL: Loch Lomond 10 Year Old

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