TOMATIN’S LOCKDOWN WHISKY FESTIVAL RAISES VITAL FUNDS FOR MAGGIE’S HIGHLANDS – Scotch Whisky News

TOMATIN’S LOCKDOWN WHISKY FESTIVAL RAISES VITAL FUNDS FOR MAGGIE’S HIGHLANDS
Popular event raises over £8,000 for cancer charity Maggie’s

18th May 2020 – Tomatin hosted its second virtual whisky festival on 9th May to raise much-needed funds for its charity partner, Maggie’s Highlands.

The event, which was live-streamed on Tomatin’s own YouTube channel, saw over 5,000 individuals tune in across the globe. The Highland distillery partnered with several other whisky brands, with a view to giving back to the community as they share their expertise and insights, and managed to raise over £8,000 for Maggie’s through the virtual event.

Maggie’s, a charity which provides free practical and emotional support to people living with cancer, is currently unable to see people face to face at their 26 centres across the UK and abroad, including its centre in Inverness, close to the Tomatin distillery, which offers support across the Highland’s region.

Maggie’s experts are now supporting people by phone, email and through their online community as they live with the added stress and anxiety of living with cancer, plus changes and delays to treatment and self-isolation.

Jennifer Masson, Head of Brand for Tomatin Single Malt commented: “We were so disappointed to not be able to support Maggie’s Highlands with their golf day last month, which usually raises around £60,000 in one day and unfortunately had to be cancelled. They require over half a million pounds a year in donations to operate so it really was a no-brainer when it came to who we would support.

“This event and the funds it has raised has made a huge difference to them, as well as providing entertainment to whisky fans the world over. We were amazed by the generosity shown by our viewers on the day, and beyond. We aimed to raise £5,000 and this was achieved during the live stream, and the donations continued to come in until today.”

Andrew Benjamin, Centre Manager of Maggie’s Highlands, added: “We feel very lucky that, even with everyone’s attention turned to other issues, Tomatin and other whisky brands have chosen to continue to show support. We have been humbled at how much of the support has come from Tomatin’s global audience, and we can’t thank them enough for doing this. It’ll go a long way to helping us to support people with cancer and their families over this difficult time. “

The recorded streams of both Lockdown Whisky Festivals are available to watch on the Tomatin Distillery YouTube channel.

Maggie’s Highlands are continuing to raise money to fund their online support capabilities, donations can be made at https://www.justgiving.com/campaign/maggieshighlands.

Notes:

Tomatin Distillery has been producing and blending malt Scotch whisky since 1897. Over the last 50 years, the distillery has borne witness to vast change. At its peak in the 1970s, Tomatin was the largest distillery in the world operating 23 stills and producing 12 million litres of alcohol every year. Over the last decade, significant time has been invested in rediscovering the distillery, people and values, and in refining the business model to move away from the formerly lucrative bulk commodity market to now focus on Tomatin’s core range of single malts.

Tomatin is located in the Scottish Highlands (near Inverness) and is famous for its portfolio of soft and mellow whiskies, including a core range, a limited-edition range and a premium archive range (prices range from £35 – £10,000). In the last ten years, Tomatin has secured over 60 prestigious awards in a variety of categories, and in 2019 the distillery celebrated its most successful year ever at the San Francisco World Spirit Competition, securing seven Double Gold awards and four Gold awards.

Participating brands:

Blanton’s
That Boutique-y Whisky Company
Douglas Laing
Glengoyne
Mackmyra
Old Pulteney
Raasay
Tamdhu
Tomatin Highland Single Malt

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