Launched in 2016, Jack Daniel’s Tennessee Fire is the #4 Flavored Whiskey Brand Globally

LYNCHBURG, Tenn., (JANUARY 23, 2020) – The Jack Daniel Distillery announces today a package redesign for Jack Daniel’s Tennessee Fire launching in January 2020. The new look is intended to be more premium, fit better with the Jack Daniel’s Family of Brands and improve visibility in bars and restaurants.

Jack Fire launched globally in 2016 and has since become the #4 selling flavored whiskey in the world. Crafted with Jack Daniel’s Old No. 7 Tennessee Whiskey and naturally infused with a proprietary cinnamon liqueur for a smooth and delicious taste, Jack Daniel’s Tennessee Fire enable friends of Jack a new way to enjoy Jack Daniel’s Tennessee Whiskey.

“Jack Fire is a complex Jack Daniel’s that delivers the bold character of Jack Daniel’s Tennessee Whiskey with the warm, smooth finish of cinnamon,” said Alicia Johnson, Jack Daniel’s Tennessee Fire Brand Manager. “This new package design more accurately communicates to our consumers the flavor and taste expectations for the delicious cinnamon whiskey it contains.”

The new look will begin hitting shelves across all global markets beginning in January. For Jack Daniel’s Tennessee Fire news and updates, follow the brand on social media at Facebook (Facebook.com/JackTNFire), Twitter (Twitter.com/JackFire) and Instagram (Instagram.com/JackFire).

About Jack Daniel’s:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

JACK DANIEL’S and TENNESSEE FIRE are registered trademarks of JACK DANIEL PROPERTIES INC. ©2020. Jack Daniel’s.  Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg), TENNESSEE, U.S.A.

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