Diageo launches new AI Whisky Selector to help people discover their favourite Single Malt Scotch whisky – Scotch Whisky News

Diageo launches new AI Whisky Selector to help people discover their favourite Single Malt Scotch whisky

‘What’s Your Whisky’ uses Artificial Intelligence and Machine Learning to analyse a user’s personal flavour preferences and matches them with a Single Malt whisky that the AI thinks they will love. 

28th November 2019: Today Diageo launches ‘What’s Your Whisky’, an innovative digital experience which helps people to find their perfect whisky, based on their preferences for certain flavours.

This exciting new digital experience, which can be accessed via any mobile or internet-connected device, asks consumers eleven questions to understand their individual flavour preferences, such as “how often do you eat bananas?” and “how do you feel about chillies?”. Then, using exciting new Artificial Intelligence and Machine Learning technologies, ‘What’s Your Whisky’ analyses the user’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in Single Malt whiskies to create their personal “Flavour Print” and recommend a Single Malt whose flavour profile most closely matches the user’s.

Commenting on the launch, Dr Adeline Koay, Principal Scientist, Research and Development for Diageo said: “We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.” 

Andy Parton, Senior Regional Manager for Diageo added: “The ‘What’s Your Whisky’ mobile experience allows consumers to explore a wide range of our Single Malts in a personalised and completely new way. We’re excited to roll this out at scale and help many thousands of people find their perfect Whisky based on the innovative FlavorPrint® AI technology.” 

Launching on the 28th November in nine European countries (GB, Germany, Austria, Switzerland, Spain, Greece, Belgium, Denmark and the Netherlands), ‘What’s Your Whisky’ will be available in 6 languages, and can be accessed online at www.whatsyourwhisky.com, or via QR codes which can be found on a variety of point of sale materials in participating bars, restaurants and shops. 

‘What’s Your Whisky’ is the latest Digital Innovation from Diageo, following the 2018 launch of a new Scotch Whisky tasting experience using voice technology to inspire consumers to think, talk and try Scotch at home over the festive season. Prior to this, Diageo tapped into the latest voice technology and functionality for of the Amazon Echo Show, with the launch of ‘The Bar’ skill, to inspire consumers to create cocktails at home.

Visit ‘What’s your Whisky’ here.


Note: ‘What’s Your Whisky’ is age gated.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

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