AUCHENTOSHAN® UNVEILS COOL NEW IDENTITY – Scotch Whisky News

AUCHENTOSHAN® UNVEILS COOL NEW IDENTITY

Vibrant new packaging launched to attract millennials and younger whisky drinkers 

28 October: Auchentoshan, the urban malt from the city of Glasgow, has today started rolling out vibrant new packaging across American Oak, Three Wood and 12-year-old expressions. The new colourful design has been introduced to encourage younger drinkers to share, mix and enjoy an Auchentoshan together.

 Consumers can get their hands on the colourful new pack from early November.

However, it’s not all just about celebrating city life. Auchentoshan hopes to appeal to a new generation of whisky lovers who are looking to enjoy new and shared experiences.  The new packaging will appeal to urban consumers and city dwellers who might not have experienced Auchentoshan before, and will be tempted to enjoy a smooth Auchentoshan tipple with friends.

Eileen Livingston, Senior Director of Scotch Whisky for Beam Suntory, said: “We want to move away from traditional stereotypes that are connected with Auchentoshan and single malt by encouraging younger drinkers to share and enjoy an Auchentoshan cocktail with their friends. The launch of our bold packaging to reflect our urban positioning is the first step to doing this.”

“Auchentoshan is triple distilled for a smoother taste and is therefore the perfect whisky to enjoy neat or mixed and shared with friends.”

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instagram.com/theauchentoshan

twitter.com/Auchentoshan

http://www.auchentoshan.com/ 

Notes: 

Awards for Auchentoshan:

Bartenders’ Brand Awards 2018 | Silver for Auchentoshan Bartenders’ Malt 01

IWSC 2017 | Silver for Auchentoshan American Oak

IWSC 2017 | Silver for Auchentoshan Three Wood

IWSC 2017 | Silver for Auchentoshan 12 Year Old

IWSC 2017 | Silver for Auchentoshan 18 Year Old

IWSC 2017 | Silver for Auchentoshan 21 Year Old

IWSC 2017 | Silver for Auchentoshan Blood Oak

ISC 2017 | Silver for Auchentoshan Three Wood

ISC 2017 | Silver for Auchentoshan Blood Oak

ISC 2017 | Silver for Auchentoshan 12 Year Old

ISC 2017 | Silver for Auchentoshan 18 Year Old

ISC 2017 | Silver for Auchentoshan 21 Year Old 

About Auchentoshan®

After 200 years of urban life in Glasgow, Auchentoshan is part of the city and the city is part of Auchentoshan. It is the only Single Malt Scotch Whisky to triple distil every last drop to create its delicate flavour. Smooth, but gusty. Approachable but deep. Auchentoshan is the alternative malt for newcomers and whisky lovers alike. 

About Beam Suntory Inc.

As the world’s third largest-premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned-premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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