Isle of Arran Distillers unveil fresh redesign which captures the spirit of the island – Scotch Whisky News

Isle of Arran Distillers unveil fresh redesign which captures the spirit of the island

The Isle of Arran Distillers Ltd. have launched a new look across their range of Arran Single Malt whiskies, including a new logo and packaging for their core range.

The campaign, which incorporates an entirely new visual identity for the brand, is titled ‘A Breath of Fresh Arran’ and aims to showcase the natural elements and authenticity of the island malts by focusing on the unique provenance of their home village, Lochranza, where their first distillery was opened in 1995.

The contemporary new bottle design reflects the journey of the water source for the Arran Single Malts, which cascades through a series of six mountain waterfalls, each one purifying the water further. The ripples on the new glass bottles illustrate this and emphasise the pure nature of the spirit.

An updated icon, which will appear on the new bottles in copper foil, is in the shape of the island itself and features a pair of eagles, which have always been an important part of the Lochranza Distillery story. Their nesting season prompted a break in construction back in 1994 when the distillery was being built and they have remained in residence for the past 25 years.

Natural materials and colour tones are used across all brand touch points, as well as tactile emboss and delicate foiling with clean lines in order to maintain a consistent look and feel that keeps simplicity at the core.

Crucially, the liquid inside remains unchanged and fans of the distillers can continue to enjoy the authentic Arran Single Malts.

Alongside the new branding, there are also two new expressions joining the core range. Firstly, ‘Barrel Reserve’, which has a light, flexible and fruity character and the cask strength ‘The Bodega’, a Sherry Cask matured spirit that partners the award-winning Quarter Cask ‘The Bothy’.

The first four expressions in the new pack will be released this month, with bottles available to purchase from arranwhisky.com from Monday 16th September.

Newly packaged 18-year-old and 21-year-old age statement Single Malts will also join the core range in October 2019.

The opening of the company’s Lagg Distillery, their second distillery on the island which opened earlier this year, has partly prompted the re-packaging as the company now becomes the owners of two very different sites with different brand identities.

Master Blender at Isle of Arran Distillers Ltd., James MacTaggart, said: “As a company, we have grown immensely since I joined the team over 12 years ago.

“We were one of the first wave of new distillers back in the early 1990s and in June this year, we started a new chapter in our story with the opening of our second distillery at Lagg. It felt like the right time to make the clear distinction between the unique and very different spirits produced at each of our island homes.

“We’ve taken inspiration from the elements that make Lochranza so special to produce a unique and beautiful new pack, which does justice to the liquid it contains. We are very excited about the future of our original Arran Single Malt.”

The new Arran Single Malt branding has been created by London based drinks packaging design experts Stranger & Stranger.

Notes:

Accolades for Isle of Arran Distillery include Winner for:
Best New Exporter (2004), Queen’s Award for International Trade (2005), Scottish Distiller of the Year (2007) and Scottish Drinks Producer of the Year (2007) Scottish Field Visitor Experience of the Year 2014 & 2015. Drinks Business Best Contribution to Wine and Spirits Tourism (2017). Best Brewery/Distillery Tour – Scottish Outdoor Leisure Awards (2017). Best Visitor Experience – Association of Scottish Visitor Attractions (2018)

Product Awards include:
Arran 10 year-old: Gold Medal ‘Best Single Malt 12 Years & Under, World Whiskies Awards (2019) San Francisco World Spirits Competition Double Gold Medal (2018). International Wine & Spirits Competition Gold Medal (2018). Category Winner and Gold Medal ‘Best Scotch Under 12 Years’ Islands Non-Islay at the World Whiskies Awards (2018). International Spirits Challenge Silver Medal (2018). Ultimate Spirits Challenge 91 points (2018). Ultimate Spirits Challenge Cocktail Commendation for the Rob Roy (2018). Double Gold Medal China Wine & Spirits Best Value Awards (2014)
Arran 18 year-old: Gold Medal ‘Best Single Malt 13 – 20 Years, World Whiskies Awards (2019) International Wine & Spirits Competition Gold Medal (2018) Category Winner & Gold Medal ‘Best Scotch 13-20 Years – Islands (Non- Islay) World Whiskies Awards (2018). International Spirits Challenge Silver Medal (2018) Scottish Field Whisky Challenge – Gold Award for Best Whisky £50-100 (2018)
Quarter Cask ‘The Bothy’: Best Scotch Island Single Malt, World Whiskies Awards (2019) Category Winner & Gold Medal ‘No Age Statement Single Malt’ for The Bothy Batch 3 World Whiskies Awards (2018). International Wine & Spirits Competition Silver Outstanding Medal (2018). International Spirits Challenge Silver Medal (2018)
Arran Lochranza Reserve: International Wine & Spirits Competition Silver Outstanding Medal (2018), International Spirits Challenge Silver Medal (2018)

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