Merchants of Pleasure and La Maison Du Whisky start partnership for Hong‐Kong – Whisky News

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Merchants of Pleasure and La Maison Du Whisky start partnership for Hong‐Kong.

Hong Kong based Merchants of Pleasure announce strategic partnership to develop key Asian
markets of Hong Kong and shortly after Thailand with Paris based La Maison du Whisky.

May 14, 2019 – PARIS/HONG KONG

The partnership will include, the exclusive distribution of the following La Maison du Whisky brands portfolio in Hong‐Kong: LMDW exclusive whisky bottlings and annual special editions. Additional brands will soon be integrated as part of this partnership for which the announcement is yet to be done.

Mr. Thierry Benitah, CEO of La Maison du Whisky “‘’We are delighted to start a partnership with Merchants of Pleasure in Hong‐Kong. They believe in our brand philosophy and the strength of our company name La Maison du Whisky. We are confident that our company and our brand exclusivities will have a powerful platform in the future upon which to grow in the Asian markets.’’

Merchants of Pleasure Founder Mr. Stephane Michel “We are extremely excited about this new venture and are proud to join forces with a group with the prestige of La Maison du Whisky. Their amazing products and years of experience in the industry combined with our in‐depth knowledge of the Asian markets, contacts and infrastructure will result in a very strong offering for the regional scene of our industry.”

About La Maison du Whisky (LMDW) :

La Maison du Whisky was founded in 1956 by Georges Benitah in Paris and today under his son Thierry has grown to be regarded as one of the finest international distributors of premium spirits. Their yearly releases of limited‐edition products in several categories, as well as their private collections, are highly sought after by collectors and aficionados around the world. LMDW organizes Whisky Live in Paris every year, one of the world’s most recognized whisky events.

About Merchants of Pleasure (MOP):

Merchants of Pleasure was formally launched in Hong Kong by the Michel Brothers in 2014 and specializes in premium distribution across all channels of the supply chain throughout the Asia‐Pacific region. Today MOP represents over 60 brands across many categories and its portfolio is continuously evolving as a platform to promote special and unique products from around the world…always with a passion.

Inquiries: pr@merchantsofpleasure.com (Merchants of Pleasure), export@lmdw.com (LMDW)

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