Ardbeg invites smoky malt fans to join together in a day of rumbustious revelry – Scotch Whisky News

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Ardbeg invites smoky malt fans to join together in a day of rumbustious revelry

— Celebrate Islay’s rich history of carnivals with a flamboyant Caribbean twist.

Join in the festivities at around the UK for Ardbeg Day 2019 —

Every year, on Ardbeg Day – the last Saturday of Islay’s Festival of Music and Malt, whisky fans gather to celebrate all things Ardbeg. For 2019, Ardbeg is preparing to close out the Feis Ile like never before. In a spectacular Caribbean twist, Ardbeggians everywhere are invited to swap their flat caps for elaborate headdresses as Ardbeg Day embraces a dash of carnival colour.

This year, the Distillery is resurrecting the island’s carnival traditions. In an Islay time gone by on the last day of the Feis Ile Festival, locals transformed everything from tractors to tricycles into magnificent floats. If it had wheels, they decorated it. Honking and tooting its way through Port Ellen and eventually to Ardbeg, this typically Islay cavalcade of colour represents a long-standing love for festivity on the island.

Ardbeg Day will be held on Saturday, 1st June 2019. Inspired by Islay’s rich history of carnivals, Ardbeg will release Ardbeg Drum – a limited edition bottling imbued with the ultimate influence of carnival spirit, rum. In a first for the Distillery, Ardbeg have taken Ardbeg single malt from ex-Bourbon casks and rested it awhile in ex-rum casks from the Americas to coax out tropical tastes.

Distillery Manager Mickey Heads said: “The Ardbeg Day Carnival is about embracing all things tropical. From music and dance to food and fashion, we’re all set to revel in both culture and character. And we’re delighted to introduce Ardbeg Drum – a celebration of all of the mixed up, mashed up influences that make Ardbeg, Ardbeg.

“In Ardbeg Drum, a multitude of complex flavours parade across the palate – fragrant pine resin and woodsmoke dance alongside ripe banana and pineapple. Then lavender, liquorice and vanilla strut into a long, smoky finish.”

“Preparations are well underway, but orchestrating a bash this breathtaking is no mean feat. The finer details are yet to be revealed, but rest assured, the Ardbeg Day Carnival 2019 will be a spectacle you won’t soon forget…”

Like all Ardbeg Days, the carnival crowds won’t just be gathering on Islay. Ardbeggians the world over will join in the rumbustious revelry as Ardbeg Drum is introduced in a flourish of confetti and streamers. Smoky malt lovers should remember that The Ardbeg Day Carnival is open to everybody, so feel free to grab some friends and enjoy the spectacle en masse.

The Committee bottling of Ardbeg Drum will go on sale on 5th March, RRP: £94, exclusively available to purchase only by Committee Members, who will receive a link to purchase their own special bottle. The main Ardbeg Drum bottling will be released just ahead of Ardbeg Day.

For more information about Ardbeg Day celebrations in the weeks ahead, visit www.ardbeg.com

www.ardbeg.com

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NOTES 

Ardbeg Day: Every year, the Islay Festival of Malt and Music takes place in May or June on Ardbeg’s island home. On the Festival’s final Saturday, the Distillery would traditionally throw open its doors to welcome fans from all over the world – an event that became known as Ardbeg Day. In 2012 Ardbeg Day became a global event, enabling the whisky’s passionate international following to take part in a worldwide celebration of all things Ardbeg in their own country. Recent Ardbeg Day themes have included the Islay-limpics and the Peat Football World Cup, while in 2017, the Distillery revealed the incredible depth of the first Ardbeg to be matured in Black Sea casks with Ardbeg Kelpie. For 2018, Ardbeg Day became the Ardbeg Festival of Peat & Love as the world celebrated Ardbeg’s ‘grooviest’ casks ever.

Tasting notes: Ardbeg Drum is non chill-filtered and bottled at 46% ABV.

Colour: Dark Gold

Nose: In Drum, fragrant pine resin and woodsmoke dance alongside ripe banana and pineapple in a downright wondrous paradiddle of aromas, before parading into smoked apples and dry cocoa powder. Distant ginger, spiced dates and cinnamon sway into floating notes of lavender.

Taste: On the palate, waves of smoke, tar and creosote cascade into a dry peppery mouthfeel. Clove, liquorice and ginger strut towards rich notes of dark chocolate and smoked vanilla.

Finish: Intense smoke, roasted coffee liqueur and a treasure trove of sweet spices come together in one deliciously complex crescendo.

Ardbeg:
Ardbeg prides itself on being The Ultimate Islay Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as among the peatiest, smokiest and most complex of all the Islay malts. Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction. Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.

Ardbeg Committee:
The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee. The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Today there are members of the Ardbeg Committee in over 130 countries. Committee members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings. Members also receive invitations to special gatherings, tastings and events. The Committee, chaired by Distillery Manager Mickey Heads, is free to join at ardbeg.com.

Awards:
Ardbeg is the world’s most highly awarded smoky single malt whisky. Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions. Ardbeg was voted ‘Scotch Whisky of the Year’ twice by Jim Murray’s Whisky Bible (2008, 2009) and has twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards (2010, 2013). At the 2014 Global Icons of Whisky Awards, Mickey Heads was voted ‘Distillery Manager of the Year’. In 2016, Ardbeg Corryvreckan and Ardbeg Uigeadail were awarded gold medals the the 2016 San Francisco World Spirits Competition. The following year, Ardbeg Kelpie won World Whisky of the Year at the International Whisky Competition. While in 2018, alongside many more whisky awards, the Ardbeg distillery was awarded Distillery of the Year at the International Whisky Competition.

The Glenmorangie Company:
The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton. Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

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