Gordon & MacPhail awarded three ‘Master’ awards at prestigious Design & Packaging Masters 2018 – Scotch Whisky News

Gordon & MacPhail awarded three ‘Master’ awards at prestigious

Gordon & MacPhail awarded three ‘Master’ awards at prestigious
Design & Packaging Masters 2018

Single malt Scotch whisky creator Gordon & MacPhail has been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.

Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.

Two Design & Packaging ‘Master’ medals were awarded to the Connoisseurs Choice range which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.

The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.

Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: “This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio.”

Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added “We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts.”

For more information on Gordon & MacPhail visit www.gordonandmacphail.com.


Gordon & MacPhail Whiskies
Established in 1895, family-owned Gordon & MacPhail is the creator of some of the world’s finest and rarest single malt Scotch whiskies from over 100 distilleries. Four generations of the Urquhart family have continued to pursue the perfect pairing between spirit and cask.

Since its foundation, Gordon & MacPhail has carefully matched spirit to the highest quality oak casks which are sent to distilleries throughout Scotland, filled with new-make spirit, and matured either at the distillery of origin or in the firm’s own bonded warehouses in Elgin.

It is this simple but endlessly complex pairing that creates an intriguing and unique portfolio of expressions – single malts that Scotch whisky lovers will not find anywhere else.

In 2018, the company unveiled its streamlined portfolio:

  • Discovery – Utterly dependable, this flavour-led range is the perfect introduction to our portfolio of quality single malt Scotch whiskies.
  • Distillery Labels – A range celebrating our long-standing relationships with Scotland’s distilleries.
  • Connoisseurs Choice – The heart of our portfolio – always unique, these non-chill-filtered, natural coloured, small batch expressions are genuine one-offs.
  • Private Collection – Greatly-aged single malts from celebrated, little-known, or closed distilleries specially selected by members of the Urquhart family.
  • Generations – A prestigious collection of old, rare, and exclusive masterpieces.


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