DUTCH SPIRITS UNVEILS NEW LOOK AND FEEL FOR OLD SAMUEL BOURBON AS IT EYES INTERNATIONAL EXPANSION – American Whiskey News

Dutch Spirits

DUTCH SPIRITS UNVEILS NEW LOOK AND FEEL FOR OLD SAMUEL BOURBON AS IT EYES INTERNATIONAL EXPANSION

Leading Dutch distiller, Dutch Spirits, plans to take full advantage of the current global Bourbon Boom by unveiling a new packaging for its Old Samuel range as it looks to increase the brand’s global availability.

Old Samuel is sporting a new, sleek, black packaging for its Bourbon Reserve and four liqueurs: Honey, Cherry, Cinnamon and Almond flavours. The new, eye-catching packaging reflects the liquid’s quality. It will also enable the award-winning bourbon to stand out

on shelves while confidently competing with other brands of the category. Each label of the range is colour-coded to create cohesion but also distinction between the various styles.

The move is also accompanied by a 40% production increase YOY, as the brand, which is currently available in the UK, has already secured major listings in Holland and Poland and is looking to expand outside Europe.

Andy Mallows, Dutch Spirits’ MD comments: “Bourbon is having its moment and it is a good opportunity for us to increase the reach of our Old Samuel brand. It has been doing extremely well in the UK and we are keen to introduce it to other markets worldwide. The liquid is award-winning and the brand packaging had to evolve to reflect its quality. We are now confident that it will appeal to bourbon-lovers worldwide”.

The new Old Samuel packaging is being rolled-out globally from September onwards.

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Notes:

Dutch Spirits (formerly known as Toorank) is a family-owned distiller based in Zevenaar, Holland, has over 25 years’ experience within the spirits category and was founded by Metaxa in 1978. The company currently supplies four key markets, Holland, UK, USA and Poland and trades in 50 markets worldwide.

Dutch Spirits’ workforce is over 100 strong and its two main production facilities are in Holland and Poland and they currently have the capacity to produce 90 million bottles per year. Its Dutch base in Zevenaar was chosen due to its proximity to a pure water source – an essential ingredient to all its drinks. Filtered through fine sand and stone layers, the water comes directly from the surrounding hills, which were formed during the last ice age. The soft and crystal-clear water comes from a well with a depth of 200 metres.

Dutch Spirits currently has its own portfolio of brands, including the super-premium Sloane’s Premium Dry Gin and produces a further 1,300 products in partnership with over 225 clients.

Over the last ten years, the company’s portfolio has received over 266 medals in the International Wine and Spirits Competition including six ‘Gold Best in Class’, four ‘Gold’, 15 ‘Silver Best in Class’ and 27 ‘Silver’ awards.

http://www.dutchspirits.com/

 

 

 

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