BOILER ROOM X BALLANTINE’S TRUE MUSIC HEADS TO POLAND FOR THE FORUM AND FINALE OF ITS THREE-CONTINENT TOUR

Ballantines

BOILER ROOM X BALLANTINE’S TRUE MUSIC HEADS TO POLAND FOR THE FORUM AND FINALE OF ITS THREE-CONTINENT TOUR

HEADLINED BY SETH TROXLER, THE BOILER ROOM X BALLANTINE’S TRUE MUSIC FINALE IN WARSAW ON SEPTEMBER 20 & 21 WILL FEATURE: THE TRUE MUSIC FORUM // ONE INCREDIBLE LIVE-SHOW: SIX STELLAR GLOBAL & LOCAL DJs // THE TRUE MUSIC EP RELEASE // ALL LIVE ON http://truemusic.boilerroom.tv/seth-troxler/

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August 2017: Boiler Room x Ballantine’s True Music is touching down in Poland for the culmination of a tour that has so far travelled to Brazil and Russia, delivering a world-class music line-up to millions of fans.

True Music Poland will mark the 18th Boiler Room x Ballantine’s collaboration, a global partnership that supports and celebrates uncompromising artists committed to doing it ‘their way’. It sees headline True Music artist and one of dance music’s most loved characters, producer and DJ Seth Troxler, return to close out the latest series in Warsaw, in what promises to be the biggest line-up yet, across two unique events.

The embodiment of the True Music ethos, Seth has a long history of supporting emerging and underground artists, using his standing to help them succeed.

Seth’s True Music project finale will feature the second True Music Forum, the coming together of some of the music industry’s leading figures to discuss the evolution of music, culture and nightlife in 2017. It culminates with a 1,000 capacity True Music show featuring some of the biggest global and local DJs handpicked by Seth himself, including Brodka, Catz’n’Dogz and Craig Richards, all broadcast live on the True Music site.

Seth Troxler commented: “It’s been a pretty mad six months getting under the skin of such cool cities and working with great friends – new and old – in the countries we’ve visited. What better way to round it off than with the True Music Forum and massive True Music party in Poland.”

2 BOILER ROOM X BALLANTINE’S TRUE MUSIC POLAND SHOW

The No. 2 whisky in the world, Ballantine’s is committed to championing independent artists who have conviction in their music and the final event in Warsaw on Thursday September 21st is the ultimate celebration of this. Hand-selected by Seth Troxler, the line-up features some of the most sought-after global and local artists and spans a variety of electronic genres, including enigmatic Polish alt-pop sensation Brodka, homegrown DJ/ producers Catz ‘n Dogz and Fabric resident Craig Richards. They’ll be joined by acclaimed local producer Bartosz Kruczynski and DJ B. Traits.

The event will be live-streamed on truemusic.boilerroom.tv for fans around the globe to experience the sounds of True Music live and direct wherever they are.

THE BOILER ROOM X BALLANTINE’S TRUE MUSIC FORUM

The Boiler Room x Ballantine’s True Music Forum aims to inspire and engage the next generation of True Music artists through live-streamed panels featuring an impressive line-up of artists and industry innovators from record labels, broadcasters and more.

True Music headline artist Seth Troxler will participate in an insightful, intimate Q&A session with DJ B. Traits during which he will discuss his career, outlook on music, politics and the state of the industry as a whole.

The True Music Forum will also see the likes of artist Kojey Radical, Gosia Plysa (Unsound), Nadine Raihani (Native Instruments), composer SøS Gunver Ryberg and Luz Diaz (Room for Resistance) take to the stage alongside other music industry leaders for four panels exploring:

 Role of Artists in 2017

 A Lens on Poland’s Scene

 The Future of Sound

 The New Media Landscape All the Forum panels will be live streamed at http://truemusic.boilerroom.tv/.

BALLANTINE’S & BOILER ROOM’S TRUE MUSIC EP

While traversing the globe on his three-continent True Music Tour, headline artist Seth Troxler has selected some of his favourite local producers who he feels share his True Music ethos and passion for making exciting music, to work with him on original collaborations. The culmination of these collaborations will be the True Music EP II, comprising remixes from Seth’s back catalogue and original tracks, available as a download in September to coincide with the finale in Warsaw.

True Music EP track listing:

 Seth Troxler – Junkyard Tool (Renato Ratier Remix)

 Julia Govor – Forgotten Cloud (Seth Troxler Remix)

 X

To celebrate the True Music EP release, all three songs will be available to download for free download via truemusic.boilerroom.tv.

To check out more on True Music head to truemusic.boilerroom.tv

Notes

About Ballantine’s

Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.

About Ballantine’s & Boiler Room

Since first partnering in 2013 Ballantine’s and Boiler Room have explored and celebrated the stories of 14 local music scenes from across three different continents. In the process, 35 million music fans have experienced the live-streamed events, documentaries and music content featuring the likes of DJ Premier, Carl Craig, Nina Kraviz, Underground Resistance, Skream and Seth Troxler. Now heading in to the fourth year, this new phase has been born; True Music. A platform that will be adopted by markets all around the world in local campaigns, and in 2017 will inform a global brand campaign.

www.ballantines.com @Ballantines

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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