LIDL TOASTS WORLD WHISKY DAY WITH TRIO OF NEW SINGLE MALT SCOTCHES – Scotch Whisky News

Lidl whisky 3

LIDL TOASTS WORLD WHISKY DAY WITH TRIO OF NEW SINGLE MALT SCOTCHES 

Three new whiskies in Ben Bracken range released in time for World Whisky Day

In the run-up to World Whisky Day on Saturday 20 May, Lidl is releasing three new single malt Scotch whiskies.

The trio of whiskies is being released under Lidl’s Ben Bracken Range – with variants from three of the most renowned whisky regions Speyside, Islay and Highland. The three new whiskies are priced at £17.49 each, which represents exceptional value for single malt Scotch.

The Speyside single malt is described as “light, elegant and refined”, while the Highland variant brings “Aromas of creme brulee, orange segments, honey-dipped brioche and marzipan.” The Islay malt is described as “Powerful and unforgettable” with notes of “Tangy sea spray, bonfire smoke and salted bananas.”

Lidl has established a strong reputation for its whisky range, with a number of its malts earning awards; in 2016, its Ben Bracken 22-year-old Islay won best Islay single malt at the World Whisky Awards; its 22-year-old blend Glen Alba also won ‘special release blended whisky’; its Queen Margot 3-year-old blend was also a winner at the Awards.

Lidl now has 8 Scotch whiskies in its range and world-recognised whisky expert Charles MacLean has praised Lidl’s whisky range saying: “The awards won testify to their outstanding quality. When this is combined with their pricing, the result is unbeatable value.”

Paul McQuade, Head of Lidl’s Scottish Buying Team, said: “We’re incredibly proud of our whisky range and with World Whisky Day approaching this is the perfect time to release our new range of Ben Bracken single malt Scotches.

“The range reflects the diverse taste of Scotch whisky through the three different whisky regions and offers everyone, from established whisky fans to the newcomer to whisky, something to enjoy this World Whisky Day.“

About Lidl:

Since establishing itself in the UK in 1994, Lidl has experienced continuous growth in Great Britain and today has over 20,000 employees, 650 stores and 10 distribution centres in England, Scotland and Wales. As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. With a presence in 30 countries around the world, the supermarket, which has more than 250,000 employees globally, currently operates approximately 10,000 stores and more than 140 distribution centres in 27 countries in Europe. The family supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company’s daily operations, with the company placing a strong emphasis on its responsibility for people, society and the environment.  Lidl UK is passionate about working with British producers and sources two thirds of its products from the UK, working with suppliers across the British Isles wherever possible. For more information about Lidl UK visit http://www.lidl.co.uk/

Comments are closed.


Powered by WordPress