The first ever European Woodford Reserve Personal Selection Barrel is now available within The Punch Room at The London Edition – American Whiskey News

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The first ever European Woodford Reserve Personal Selection Barrel is now available within The Punch Room at The London Edition. 

The London Edition’s Personal Selection Barrel was the culmination of the Punch on the Road tour of the US in May last year, where the Punch Room team visited New York, Louisville Kentucky and Chicago within the space of a week, all with help of Woodford Reserve. The Punch Room team made their drinks at the finest bars in these cities – and since then The Punch Room and Woodford have collaborated to visit the best bars of Oslo, Stockholm and Amsterdam.

It’s important to note that the Woodford Reserve Personal Selection does not create a single barrel product, instead it is a chance for customers to blend their own, unique Woodford Reserve, meaning that it is 100% bespoke. The Punch Room team were presented with 12 different barrel samples grouped into 6 x 2 selections. They tasted them individually, and then together, to decide which two they’d like to blend together to create their perfect batch.

The Punch Room’s Personal Selection Barrel has the same mash bill as Woodford Reserve Distillers Select (18% rye, along with 10% barley and 72% corn) and is 45.2% ABV.

The Punch Room Bar is located in the London Edition Hotel

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The Personal Selection Barrel program allows consumers to pick the batch that suits their palette, allowing one to bottle the flavors they love most in Woodford Reserve.

The selection options are:

1)       A distillery visit including meeting the master taster or master distiller to select barrels

2)       In-Market Selection – the customer is sent three distinct flavor profiles and asked to select their favourite

3)       Distillery Selection – the master distiller can select the barrel for you

What’s included:

  • 180 – 1 litre bottles of Woodford Reserve Personal Selection adorned with Personalisation labels
  • A plaque with the buyers name or company at the distillery
  • A personalized barrel (upon request)
  • Personalised barrel head ( on request)

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