PERNOD RICARD NORTH AMERICA TO INVEST IN WEST VIRGINIA-BASED SMOOTH AMBLER – American Whiskey News

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PERNOD RICARD NORTH AMERICA TO INVEST IN WEST VIRGINIA-BASED SMOOTH AMBLER

It has been announced that high-end bourbons Smooth Ambler Contradiction Bourbon, Old Scout Single Barrel Bourbon and other high-end spirits will be be distributed by Pernod Ricard USA. NBV Investments Inc. (“NBVI”), a subsidiary of Austin Nichols & Co. Incorporated (d/b/a Pernod Ricard North America) and an affiliate of New York-based Pernod Ricard USA LLC, announced that it has signed an agreement to take a majority stake in Smooth Ambler Spirits Co.

The transaction is currently subject to regulatory approval and is expected to close in early 2017.

Smooth Ambler Spirits Co., founded in 2009, is located in the Greenbrier Valley of West Virginia. It uses regional natural resources and ingredients to produce gins, vodkas, rums and whiskeys, including the Old Scout Single Barrel Bourbon, which was recognized recently as the “Best Single Barrel Bourbon in the World” at Whisky Magazine’s 2016 World Whiskies Awards.

“We are very impressed by Smooth Ambler’s successful track record, and we are excited to partner with that team as they continue to produce high quality American Whiskeys.” said Jeff Agdern, President of NBVI.

 “Smooth Ambler is committed to making great spirits, using the best American ingredients,” said John Little, Smooth Ambler’s Co-Founder and Head Distiller. “The investment from NBVI will enable us to introduce our premium craft spirits to many more consumers.” Smooth Ambler plans to increase production capacity and further expand its local team in West Virginia, Little said.

Alexandre Ricard, Chairman and CEO of Pernod Ricard commented: “This investment illustrates perfectly our strategy of partnering with rising entrepreneurs sharing the same passion for authentic, high-quality brands. It represents a strong opportunity to enter the fast-growing, high-end bourbon market extending even more our fantastic portfolio of genuine brands in our number 1 market”.

Under the terms of the transaction, John Little will assume the role of CEO and continue to operate the company with same culture and commitment to quality. John Foster will also remain as Director of Sales and Marketing.

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