HIGHLAND PARK BRINGS MIDWINTER SOLSTICE TO LIFE – Scotch Whisky News
HIGHLAND PARK BRINGS MIDWINTER SOLSTICE TO LIFE
Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, celebrated Winter Solstice with two events for over 700 consumers.
The brand hosted its Midwinter Social events on 24 and 25 November at The Old Truman Brewery’s Boiler House, London, to mark the upcoming Winter Solstice and the official start of winter. The narrative of Highland Park is deeply rooted in Nordic traditions. An important time in the Nordic calendar and at Highland Park’s home on Orkney, Winter Solstice marks the shortest day of the year and is typically celebrated with good friends, bonfires, music and dance.
The celebrations, designed to bring to life the brand’s magnificent Viking heritage, were hosted by global brand ambassador Martin Markvardsen and included Highland Park whisky tastings around a fire pit for over 400 people. A selection of Highland Park cocktails were served including the warming Highland Park Hot Toddy and Orkney Old Fashioned, with Nordic inspired food curated by Root + Bone, music from Kipps and live sets from DJ Finnebassen and Eelke Kleijn.
The celebrations were broadcast to a global audience with the first event streamed live globally on Highland Park’s Facebook page, resulting in over 21,000 fans tuning in to watch.
Several trade accounts in and around Shoreditch also featured special Highland Park Winter Solstice serves on their bar menus, including Bull in a China Shop, Cocktail Trading Co. and The Culpeper. The bars which delivered the greatest upweight in sales will be rewarded with a trip to the Highland Park distillery on Orkney in the New Year.
Mike Mackenzie, Highland Park Brand Manager said: “Our Midwinter Social celebrated Highland Park’s Viking heritage in the lead up to the Winter Solstice and we had two fantastic evenings. It was the perfect environment to give consumers a taste of Orkney and our Viking soul. It was also great to see several bars in Shoreditch taking part in the celebrations, creating their own Highland Park winter inspired serves.”
For more information on Highland Park please visit www.highlandpark.co.uk
Please enjoy Highland Park responsibly, visit www.drinkaware.co.uk for the facts.
Join the conversation on Twitter, Instagram and Facebook with #VikingSoul
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About Highland Park
Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, Dark Origins, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently Highland Park ICE Edition was awarded 99 points and the Chairman’s Trophy at the Ultimate Beverage Challenge. While Highland Park 12, 15 and 18 Year Old were all awarded 96 points or above and the Tried and True Award at the Ultimate Beverage Challenge.
Bars that supported Highland Park Midwinter Social activity:
- Bull in a China Shop
- Cocktail Trading Co.
- The Culpeper
- Looking Glass
Eelke Kleijn is a Dutch producer and DJ hailing from Rotterdam, the Netherlands. He is known mostly for his electronic dance music, but nowadays also produces music for other media, such as television series, commercials, movie trailers and animations.
Finnebassen is a Norwegian DJ on the worldwide electronic music scene, in both performance and production.
Kipp$ is a DJ and producer of house music.