THE FAMOUS GROUSE BRINGS BACK THE BIRD THIS CHRISTMAS – Scotch Whisky News

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THE FAMOUS GROUSE BRINGS BACK THE BIRD THIS CHRISTMAS 

There’s already a sense of Christmas in the air but it will all become very real on Monday when The Famous Grouse is back on our screens with a brand new advert.

For over 20 years the famous bird has graced our TV screens, heralding the start of the festive season, and this year sees the brand’s icon return but in his natural habitat, in the Highlands of Scotland.

The UK’s No.1 whisky has created two new TV adverts communicating ‘perfectly balanced’ and ‘smooth’ – two key characteristics of The Famous Grouse – underpinning the quality of the nation’s favourite whisky.

The ‘Perfectly Balanced’ advert will air for the first time on 17 October on various channels and VOD with the second advert set to air in November.

“Our fans tell us they know Christmas is coming when they see our icon on TV” explained Johna Penman, Marketing Controller for The Famous Grouse. “This year he is back and can now be seen enjoying life in his natural habitat, whilst retaining his playful sense of humour.”  

Notes

About Maxxium UK

  • Maxxium is the distributor of The Famous Grouse in the UK.
  • The Famous Grouse portfolio includes: The Famous Grouse, The Famous Grouse Smoky Black, The Famous Grouse Mellow Gold, and The Naked Grouse.
  • Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Suntory and Edrington.
  • Its UK portfolio of premium brands includes: Blended Scotch (The Famous Grouse, Teacher’s and Cutty Sark), malt whisky (Highland Park, Laphroaig, Bowmore, Auchentoshan, The Macallan, and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, Red Stag) Japanese whiskey (Hibiki, Yamazaki, Hakashu), cognac (Courvoisier) vodka (Stolichnaya), rum (Brugal), liqueurs and specialities (Sourz, Midori, Bols liqueurs, Galliano, After Shock).

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