CHRISTMAS WHISKY CONCIERGE SERVICE LAUNCHED TO HELP SHOPPERS FIND THE PERFECT PRESENT – Scotch Whisky News
CHRISTMAS WHISKY CONCIERGE SERVICE LAUNCHED TO HELP SHOPPERS FIND THE PERFECT PRESENT
Experts at The Scotch Malt Whisky Society will help make finding the right whisky easy and fun
Christmas shoppers searching for a whisky to buy can now get expert advice thanks to The Christmas Whisky Concierge, a new service launched by The Scotch Malt Whisky Society (www.smws.com/).
The Society is inviting shoppers searching for whisky to sign up and join a Christmas Whisky Concierge session at its Kaleidoscope Bar.
The weekly group sessions, which start on Tuesday 22 November, will be hosted by a Society Whisky Concierge, who will help make the often-tricky job of choosing a whisky to buy as a present easy and fun.
The Whisky Concierge will guide shoppers through the different flavours of whisky available, and give them the opportunity to sample some whiskies from the Society’s range of 12 different flavour profiles. The Society has released 60 new single cask whiskies for Christmas, which are now on sale.
For those who can’t visit one of the sessions at Kaleidoscope, the Society has also posted an ‘Ultimate Christmas whisky gift guide’ article on its website at www.smws.com/gift-guide
The Society’s online shop at www.SMWS.com/whisky also offers a live chat ‘Whisky Concierge’ service.
Jan Damen, Operations Director at the Society, said: “Whisky is top of many people’s Christmas wish-lists but with so many styles of whisky now available, we know that choosing the right one can be complicated.
“At the Society, we bottle whisky from different distilleries around Scotland and the world every year and we focus on the flavours of whisky. This makes it easier to understand and more fun for people who are often daunted by traditional regional classifications and distillery brand names.”
To reserve a place at a Christmas Whisky Concierge session, visit www.SMWS.com/christmas-whisky-concierge
The Christmas Whisky Concierge sessions, Kaleidoscope Bar, The Scotch Malt Whisky Society, 28 Queen Street, Edinburgh EH2 1JX.
£15, 22 November, then every Tuesday and Wednesday 6-7pm, and every Saturday and Sunday 3-4pm, until Thursday 29 December
About The Scotch Malt Whisky Society
- The Scotch Malt Whisky Society is an international whisky club which bottles rare single cask whisky, and a range of other spirits
- The Society releases a new batch of around 20 single cask single malt whiskies every month
- The Society was established in Edinburgh in 1983 and now has more than 26,000 members and branches around the world
- The Society bottles the finest single malt whisky from around 350 single casks every year and has bottled whisky from a range of more than 132 distilleries in its history.
- The Society offers 3 levels of membership
- Membership Pioneer with gift box containing 3 samples, £122
- Member at £61.50 – without gift box
- Sample Subscription – free.
For more details, visit www.smws.com/society-membership