Today sees luxury whisky brand Chivas Regal launch a rallying cry to recognise the power of shared success through a 360 degree advertising campaign. The latest instalment of the Win the Right Way advertisement campaign features winner of the Best Actor Award at the Cannes Film Festival 2010, Javier Bardem (Skyfall), and is a demonstration of the power and impact of working together to achieve success.

In addition, the campaign delves into the stories of successful social entrepreneurs from across the globe including South Africa, Australia, Uruguay and Mexico, along with finalists from Chivas The Venture. The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences that have helped them to achieve success.

Javier Bardem says “The most successful people I know take success and failure in the same way; you have to learn from both experiences in order to make yourself a stronger person. By surrounding yourself with people who are honest with you and by helping them in return, you will achieve success together. So, here’s to those that try, for in trying they make the world a better place.”

Richard Black, Global Brand Director, Chivas Regal says “At Chivas Regal we believe in sharing success, supporting local communities, and investing in social business. This is one our founding beliefs and is at the core of everything we do. Our latest campaign allows us to continue to champion our commitment to Win the Right Way together and gives us an opportunity to reinforce this belief in entrepreneurial thinking and generosity around the world.”

Chivas Regal Ultis, the latest product offering that is the essence of Chivas Regal, launches at the same time embodying the brand’s belief in the power of shared success and will feature in the Win The Right Way campaign in select regions.

Bringing together five of the most precious signature single malts from Speyside, Scotland, Chivas Regal Ultis is a luxury whisky with complex flavours, a glorious golden hue and a commanding, rich aroma. Chivas Regal Ultis is the ultimate way to celebrate shared success with friends.

From millions of casks in the Chivas Brothers inventory, less than 1% has been hand-selected by the expert blending team to create Chivas Regal Ultis. This traditional method of individually nosing each cask ensures the blend’s superior quality, whilst the distillation process which takes place exclusively in copper pot stills captures the essence of the smooth and generous character of Chivas Regal’s signature style.

Colin Scott, Custodian Master Blender says “By working together, our blending team has masterfully brought five unique single malts from across the Speyside region to create an exceptional blend which is truly the essence of Chivas Regal Ultis. Each individual malt and each individual blender has added an element of expertise to the whisky, which is unique to the blend, ensuring it is the ultimate embodiment of shared success.”

Launched in tribute to the passion and dedication of five generations of Master Blenders who have spent their life’s work creating the Chivas signature style since 1909, Chivas Regal Ultis will be available in all major retailers and travel retail at an RRP of USD$200.

To find out more about the Win the Right Way campaign or Chivas Regal Ultis, visit


About Win the Right Way

The Win the Right Way campaign launched in 2014 and brings to life the Chivas Regal brand belief that real success is not measured by a man’s wealth alone but by how many lives he has enriched.

The latest instalment of the campaign aims to reinforce this belief and inspire a new generation to achieve success whilst making a positive impact on the lives of others.

Chivas Regal Ultis: Tasting notes

Overall Tasting profile

The five single Malts that have been selected for Chivas Ultis are at the heart of Chivas Regal. The Strathisla, Longmorn, Tormore, Allt A’Bhainne and Braeval Malts are the signature malts of the Chivas house style sharing a smooth and generous character

  • Nose: The aroma presents ripe peach and red apples with accompanying cinnamon, fudge and honey infusions.
  • Taste: Tasting reveals a smooth vanilla texture, brimming with clementine and apricots, before giving way to a background of soft caramel, spicy cloves and ginger.
  • Finish: A bold finish is long with a warm hint of heather, leaving a satisfyingly full experience.

About Chivas Regal

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s no.2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.


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