BALLANTINE’S CREATES THE WORLD’S FIRST GAMIFIED GOLF CONTENT FOR FANS AROUND THE WORLD – Scotch Whisky News

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BALLANTINE’S CREATES THE WORLD’S FIRST GAMIFIED GOLF CONTENT FOR FANS AROUND THE WORLD

Call the Shots, the world’s first interactive golf instructional video.

Ballantine’s, the No.1 Scotch whisky in Europe and No.2 globally, has unveiled its innovative ‘Call the Shots’ film series featuring 2014 Ryder Cup-winning captain, Paul McGinley –reinforcing Ballantine’s original approach to engaging with appreciators of golf and fine Scotch whisky around the world.

Hosted on the Ballantine’s Golf Club website (www.ballantinesgolfclub.com), Call the Shots represents a world-first for real world gamified golf content. The concept allows viewers to control the shot selection of Ballantine’s Golf Club Captain Paul McGinley from tee to green through a gamified learning experience. The interactive video series is designed to test users’ course management abilities by only allowing players to shoot the lowest score possible if they make the right call for every stroke.

Filmed on the Dirleton Links course at Archerfield Links Golf Club in Scotland, the films are part of a series of innovative content available at the Ballantine’s Golf Club. The series features the opportunity to direct McGinley through a full par 5 as well as taking on a par 3 and 4, mirroring the typical challenges a golfer is likely to encounter on the course. In addition, the Ballantine’s Golf Club is offering one member and a friend the opportunity to test their course management for real by winning a round with Paul McGinley at one of the most iconic golf courses in the UK.

Ballantine’s Golf Club Captain and Ryder Cup legend Paul McGinley commented: “Call the Shots is a fantastic concept that continues golf’s evolution in the digital world. The film is designed to help golfers understand the importance of course management in an innovative and engaging way, in line with the overall approach of the Ballantine’s Golf Club. Good luck, and try and stay out of the water!”

Peter Moore, Global Brand Director for Prestige Brands at Chivas Brothers, said: “As pioneers of the digital revolution in golf, we are very proud to launch our Call the Shots series with our Club Captain Paul McGinley. As the world’s first online golf club, we are committed to providing our members with engaging and exclusive content in an innovative way they won’t find anywhere else. Call the Shots represents exactly what our modern Club has been built on, by taking the traditional elements of golf to the next level.”
The Ballantine’s Golf Club is the world’s first online golf club, a place where members can join a global community of passionate enthusiasts and access unique online content. The Club lives both on and offline, is free to join and offers associates a series of prizes, content and the exclusive members’ only tournament, the Ballantine’s International Cup.

To find out more about the Ballantine’s Golf Club please go to: www.ballantinesgolfclub.com

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About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.
www.ballantines.com

@Ballantines

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About Ballantine’s and Golf
Ballantine’s has a rich history in golf dating back to 1960 when the first Ballantine’s sponsored golf tournament was played at Wentworth Club in England. Ballantine’s founded the Ballantine’s Championship in 2008, remaining title sponsor of the tournament until 2013. Ballantine’s has also been a sponsor of the Aberdeen Asset Management Scottish Open since 2007.

About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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