CHIVAS REGAL’S MAX WARNER CROWNED BEST INTERNATIONAL BRAND AMBASSADOR AT TALES OF THE COCKTAIL – Scotch Whisky News

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Best International Brand Ambassador – Chivas Regal’s Max Warner [photo credit – Doron Gild]

CHIVAS REGAL’S MAX WARNER CROWNED BEST INTERNATIONAL BRAND AMBASSADOR AT TALES OF THE COCKTAIL

Max Warner, Global Brand Ambassador for Chivas Regal, the world’s first luxury whisky, has been named the Best International Brand Ambassador at the 10th annual Spirited Awards, held at Tales of the Cocktail. The award is an industry badge of honour, recognised as one of the most prestigious prizes in the spirits world, judged by some of the cocktail industry’s most respected figureheads

Warner accepted the award from Julie Reiner and Ivy Mix (2015 Winners of Best International Bar Mentor and Best American Bartender respectively) in New Orleans on Saturday night, winning in a competitive category that included Dean Callan of Monkey Shoulder, Camille Vidal of St-Germain and Ian Burrell, Global Rum Ambassador.

The Best International Brand Ambassador accolade is testament to Warner’s continued dedication to creating innovative new ways for Chivas Regal to be experienced and enjoyed globally, having represented the brand across the world for 12 years through initiatives such as the Chivas Masters cocktail competition. With the 2016 Global Final being held last month in Shanghai, Warner was instrumental in making this year’s event the biggest and most impactful yet for Chivas Regal. His personal contribution ranged from careful selection of industry recognised judges, the creative evolution of the Chivas Masters platform – which now brings together finalists from different cultures and countries to ‘win the right way’ as a team – and working closely with the team in Pernod Ricard China to curate and host the finalists to ensure that it was a truly exceptional occasion for all.

Max Warner comments on the award: “Winning the title of Best International Brand Ambassador at the Spirited Awards is a huge honour for me and will definitely go down as one of my career highlights. The Tales of the Cocktail festival holds a very special place in my heart; I have visited every year for the past 7 years with Chivas Regal with the aim to increase the voice of this exceptional Scotch to the industry, which always proves to be one of the best moments in the year. The Scotch whisky category needs to be recognised more and I am so proud to be able to stand tall on the International stage in the country which Chivas Regal was launched being acknowledged amongst such a talented pool of ambassadors alongside so many industry icons, an occasion I will never forget.”

NOTES

About Chivas Regal Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, a new blend with a unique richness derived from selective maturation in rare ex-sherry casks. In 2015, the iconic brand welcomed the pinnacle of the range with the introduction of the new ultra-prestige blend, Chivas Regal The Icon. www.chivas.com

About Chivas Brothers Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasbrothers.com @ChivasNewsRoom

About Pernod Ricard Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com

About Tales of the Cocktail® Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the industry’s annual meeting place for exchange of new ideas, products and techniques.Tales of the Cocktail® also produces a number of other events and programs such as Tales of the Cocktail on Tour®, Tales 365®, Tales of the Toddy® and New Orleans Daiquiri Month, all to further the mission of supporting and growing the international cocktail community.

About the New Orleans Culinary and Cultural Preservation Society Tales of the Cocktail® is produced by the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization committed to supporting, promoting and growing the cocktail industry in New Orleans and around the world. In addition to offering opportunities to learn and acquire new skills through Tales of the Cocktail® events and Tales 365®, the NOCCPS invests the proceeds back into the spirits industry. Since 2008, the NOCCPS has invested more than $600,000 into programs like the Cocktail Apprentice Program, a tuition reimbursement program, the Apprentice medical aid fund, educational scholarships and a new health and wellness program for members of the hospitality industry.

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