The Lost Distillery Company Strengthens Team with New Global Ambassador – Scotch Whisky News

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The Lost Distillery Company strengthens team with

new global ambassador

Boutique drinks business, Crucial Drinks, has enhanced its team with the addition of well-known whisky connoisseur, Ewan Henderson, in the newly created role of Global Brand Ambassador for its portfolio.

Ewan will focus initially on raising the profile of The Lost Distillery Company, as well as other luxury spirit brands included in Crucial’s award-winning portfolio, such as Six Saints Rum from Grenada and West Indies Rum & Cane Merchants single barrel and regional rums.

A whisky food pairing expert and ambassador of Scottish food and drink overseas, Ewan brings invaluable knowledge and experience to the Ayrshire-based company.

He has previously spent 15 years in the hospitality industry, with the last 10 years demonstrating his entrepreneurial flair setting up a restaurant, delicatessen & events company. Ewan has led multi-sensory taste experiences at Whisky Live South Africa, press events in Shanghai and Malt Masters Hong Kong, Nobu Doha & MIPIM Cannes. Closer to home, he is the man behind quirky whisky science events for both Edinburgh & Glasgow Science Festivals and most recently, he helped create a premium gin brand’s new cocktail range.

Ewan will represent the Crucial Drinks portfolio in over 40 markets worldwide to promote the company’s brands.

The Lost Distillery Company hand crafts whiskies styled on long closed distilleries. Half of Scotland’s distilleries have closed over the last century with renowned brands silenced through the impact of wars, prohibition, globalisation or plain bad luck.  The brands include modern day interpretations from legendary lost distilleries such as Auchnagie, Towiemore, Stratheden, Jericho, Gerston and Lossit, representing all of Scotland’s whisky producing regions.

Commenting on his new role, Ewan Henderson said: “It’s a great privilege to be rediscovering and sharing the long lost whiskies of Scotland around the globe.

“Whisky continues to grow in popularity, its rich heritage and provenance adds to its international appeal. The Lost Distillery Company offers a fascinating portal into Scotland’s pioneering whisky heritage with outstanding Whisky that’s gathering huge traction overseas. I’m very much looking forward to working alongside the archivists and tasting panel to bring the stories of famed distilleries and their people back to life, offering handcrafted Scotch whiskies from the past with a contemporary twist.”

Scott Watson, Co-Founder of Crucial Drinks and The Lost Distillery Company, said: “With his obvious passion for championing heritage and telling long forgotten stories, Ewan will be a real asset as we continue to grow our brand and launch in new international markets.

“Each resurrected brand is the subject of an in-depth research project to understand the original character of the long lost distillery and how that special whisky might taste today if still alive. As our brand custodian, Ewan will delve into the company archives and further bring to life the stories of Scotland’s lost Whisky legends.

The Lost Distillery Company is a key part of Crucial Drinks, a boutique drinks business based in Ayrshire, Scotland specialising in world class whisky and rum with unique brand stories.

Notes to Editors

You can find more information on TLDC at: http://www.lost-distillery.com/

For more information on Crucial Drinks, visit: http://www.crucial-drinks.com/

Brand Social Media Accounts:

The Lost Distillery Company -

Twitter https://twitter.com/lostdistillery

Facebook www.facebook.com/LostDistillery/

Instagram – www.instagram.com/thelostdistillerycompany

Six Saints -

Twitter https://twitter.com/SixSaintsRum

Facebook www.facebook.com/6SaintsRum

Instagram www.instagram.com/sixsaintsrum

West Indies Rum & Cane www.facebook.com/westindiesrumandcanemerchants

About Crucial Drinks:

Crucial Drinks is a boutique drinks business based in Ayrshire, Scotland that ‘reimagines spirits’ to create innovative, stand out brands across the malt whisky and rum categories.

With support from business accelerator Entrepreneurial Spark, founders Scott Watson and Brian Woods, set up Crucial Drinks in 2011 to offer world class whisky and rum portfolio that was differentiated through its heritage and unique brand stories.

Now five years old, the thriving company distributes to 40 markets worldwide delivering over £2 million revenue.

Its award-winning portfolio of luxury spirit brands includes The Lost Distillery Company, Six Saints Rum and West Indies Rum and Cane Merchants.

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