Whisky Makers Descend on Westminster to Give MPs Masterclass in Production of Scotch From ‘Grain to Glass’ – Scotch Whisky News

The Diageo Grain to Glass reception in the Attlee Room in Portcullis House, Palace of Westminster.

Whisky makers descend on Westminster to give MPs masterclass in production of Scotch from ‘Grain to Glass’ 

  • Diageo event in Parliament showcased craft and skill involved in production of iconic drink
  • MPs informed about immense economic benefits of Scotch industry to UK and local communities
  • Event marks one year since Diageo committed to create special edition Parliamentary blend as part of its ‘Grain to Glass’ initiative

24th May 2016, London: Last night, 40 MPs joined Diageo to celebrate the people, ingredients and craft that goes into making Scotch Whisky – one of Britain’s biggest home grown export industries.

The event demonstrated how Scotch Whisky is made, on its journey from grain to glass. MPs were given a full overview of the production process and the craft involved, ranging from ‘malting’, where barely is soaked and encouraged to germinate, to the ‘coopering’, where the whisky is left to mature in an oak cask.

They were also given the chance to meet the people involved in making the iconic drink, and were able to sample some of the product, including Johnnie Walker, Talisker and Haig Club.

The event comes a year after Diageo commissioned a special edition Parliamentary blend to commemorate the new Parliament and showcase one of Britain’s most important industries.

The Parliamentary blend will be produced and matured over the lifetime of the current Parliament, demonstrating the care and skill that go into making Scotch whisky.  It is part of Diageo’s ‘Grain to Glass’ initiative, which aims to educate people on the intricate process and natural raw materials that go into producing Scotch Whisky.

Last night’s event, which followed on from World Whisky Day on Saturday, also showcased the significant economic contribution of Scotch Whisky. The industry is the lifeblood of the local economies where it operates, and adds over £5 billion to the value of the UK economy. It is also the biggest net contributor to UK trade in goods[i].

Andrew Cowan, Country Director of Diageo GB, said: “As the world’s leading producer of Scotch Whisky, we are immensely proud to part of an industry with such a rich heritage.

“The Grain to Glass project showcases the skill and craft that goes into producing Scotch Whisky, and profiles the amazing people involved in the industry. It also demonstrates the vital economic contribution that Scotch Whisky makes to local communities and Britain’s economy.

“Last night’s event will help Parliamentarians understand the journey a grain of barley goes through in order to become Scotch Whisky, an iconic product enjoyed by millions worldwide.”

Brendan O’Hara, Member for Argyll and Bute and Chair of the Scotch Whisky All-Party Parliamentary Group, said:

“The Diageo Grain to Glass programme is a great way for me and my fellow Parliamentarians to gain a better understanding of the skill, craft and passion that goes into producing Scotch Whisky. I have also been able to see this first hand in my constituency at Oban distillery.

“The event was a fitting tribute to an industry that makes a huge contribution to the UK economy and plays a key role in supporting local communities across the length and breadth of Scotland.”

The Diageo Grain to Glass reception in the Attlee Room in Portcullis House, Palace of Westminster.

About Diageo

@DiageoGB

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com/. Visit Diageo’s global responsible drinking resource, http://www.drinkiq.com/, for information, initiatives, and ways to share best practice.

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[i] The Economic Impact of Scotch Whisky Production in the UK, Scotch Whisky Association, Jan 2015

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