ST PATRICK’S DAY: JAMESON LEADS GLOBAL CELEBRATIONS WITH ITS VERSION OF THE PERFECT IRISH COFFEE – Irish Whiskey News

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ST PATRICK’S DAY: JAMESON LEADS GLOBAL CELEBRATIONS WITH ITS VERSION OF THE PERFECT IRISH COFFEE

Dublin, Ireland: Jameson, the world’s favourite Irish Whiskey, has enjoyed three days of celebrations for this year’s  St. Patrick’s Day, with global festivities centred on its spiritual home in Dublin, Ireland. It was during this meeting of cultures and minds from across the world that Jameson debuted its reassessment of the cocktail classic, the Irish Coffee, specifically for St Patrick’s Day 2016.

The perfect Jameson Irish Coffee serve has been created by three experts, bringing together the best of their respective fields to craft a cocktail worthy of St Patrick’s Day. Unveiled at Jameson-owned speakeasy The Butchers, the collaborators – Jameson Head Blender Billy Leighton, renowned mixologist Nick Strangeway and local coffee roasters TwoFifty Square – have deconstructed and reassembled the serve with an emphasis on taste and perfectly balanced flavours. By challenging convention, Jameson aims to see a revival of this often overlooked classic.

Jameson’s three days of festivities for St Patrick’s Day have brought to life the sights, sounds and provenance of Dublin in a modern way. Showcasing the important and historic relationship between Jameson and Ireland’s capital, guests from across the world enjoyed a journey through underground Dublin from a local’s perspective, which included: a walking tour of Dublin’s celebrated street art, led by this year’s LEB designer James Earley; authentic Irish cuisine at L Mulligan’s Grocer, Fumbally Café and the Drury Buildings; and St Patrick’s Day stalwart, the Bow Street Sessions gig, featuring internationally-known talent including Kodaline, Little Hours and July Talk.

Daniel Lundberg, Global Brand Director for Jameson, comments: “St. Patrick’s Day is the most important time in the calendar for Jameson and every year we demonstrate the relevance of this dynamic brand in modern-day Ireland and across the world. This year’s unveiling of the perfect Jameson Irish Coffee is just part of our commitment to challenging convention and offering whiskey fans an authentic and personal way to enjoy Jameson. From internationally celebrated bartenders to today’s top street artists, this week’s festivities have showcased  what it means to be part of the Jameson family – a gathering of whom John Jameson would be proud!”

#BeOriginal @JamesonWhiskey

 NOTES

About Irish Distillers Irish Distillers was formed in 1966, when a merger took place between Irish whiskey distillers, John Power & Son, John Jameson & Son and the Cork Distillery Company. In an attempt to reverse the decline in Irish whiskey sales, the company decided to consolidate production at a new purpose-built facility alongside the existing distillery in Midleton, Co. Cork. Irish Distillers was bought by Pernod Ricard in June 1988 and today, Jameson is the No.1 Irish whiskey in the world, selling over 5 million 9L cases worldwide and contributing more than any other Irish whiskey brand to the phenomenal global growth of the category. Irish Distillers is committed to driving continued, sustainable growth of the Irish whiskey category.

Irish Distillers’ portfolio of whiskeys is comprised of Jameson, the world’s no.1 Irish whiskey; Irish favourite Paddy; Powers, the robust super premium whiskey for discerning drinkers; and the much-acclaimed brands that comprise the Irish Distillers’ Prestige Collection – the Single Pot Still Whiskeys of Midleton which includes the Spot range (Green Spot, Yellow Spot) and Redbreast, Ireland’s most awarded single pot still whiskey brand – and the pinnacle of the Prestige Collection, Midleton Very Rare. www.irishdistillers.ie

About Pernod Ricard Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com

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