Tomatin Unveils New Look Branding and Packaging at Edinburgh Waverley – Scotch Whisky News

Man and dog

Tomatin unveils new look branding and packaging at Edinburgh Waverley

Following the recent announcement of the new Tomatin Distillery Co Ltd’s rebranded core range, Tomatin took over Edinburgh Waverley station yesterday to unveil the new look to consumers. Joined by their campaign shepherd and softly groomed poodle, the team at Tomatin caused quite a stir as whisky aficionados, bloggers and press joined them on the stand in Edinburgh’s Waverley Station to experience ‘The Softer Side of the Highlands’.

Available to purchase from March 2016, the multi award-winning range of single malts includes a variety of different ages and wood styles to suit all tastes including The Tomatin Legacy, 12 year, Cask Strength, 14 year, 18 year, 1988 vintage and 36 year. The team at Tomatin were delighted to receive enthusiastic and positive feedback about the new look which aims to refine the current branding to create a fresh, contemporary identity which better reflects the product inside, whilst still retaining the quality and tradition of the brand.

Supporting the rebrand is The Tomatin Distillery Co Ltd’s new campaign, ‘Tomatin Life’, which is a celebration of their people, their place and their whisky. Brought to life yesterday in Edinburgh, consumers were able to interact with the brand, view the new bottles and packaging and meet our, now famous, shepherd and poodle.

“These are incredibly exciting and important times for the Tomatin brand” says Jennifer Masson, Marketing Manager. “Over the past few years we have invested a lot of time in rediscovering our distillery, our people and our values and this is has inspired the new rebrand and marketing campaign. At Tomatin we feel privileged to have such loyal customers who are keen to engage with us and support the brand growth. Edinburgh Waverley presented an exciting opportunity for us to connect with our central belt customers and we were delighted with the positive feedback we received. ”

Tomatin Packaging

For further information please contact Gaynor Duthie, Marketing Manager at Genoa

Black on gaynor@genoablack.com or call 07450213357.

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