THE GLENLIVET GIVES FOUNDER’S RESERVE A TYPOGRAPHIC TWIST FOR CHRISTMAS – Scotch Whisky News

The Glenlivet Founder's Reserve VAP - 2015 Alan Kitching (003)

THE GLENLIVET GIVES FOUNDER’S RESERVE

A TYPOGRAPHIC TWIST FOR CHRISTMAS

The Glenlivet, the world’s No.1 single malt Scotch whisky, has unveiled a limited edition gifting pack, created in partnership with Master Typographer, Alan Kitching for the second year, aiming to increase on-shelf standout and drive purchase of The Glenlivet Founder’s Reserve in the run up to Christmas.

The gifting range, which features specially-commissioned letterpress artwork by Kitching, an appointed Royal Designer for Industry, includes a The Glenlivet Founder’s Reserve limited edition box and a value-added pack featuring whisky glasses. Also included is a booklet detailing The Glenlivet’s brand story and partnership with Kitching, which was inspired by the shared tradition, craftsmanship and skill found in both the art of letterpress printing and the creation of the single malt that started it all.

Nikki Burgess, The Glenlivet Global Brand Director, comments: “The holiday season presents key gifting opportunities for whisky fans and their families, and The Glenlivet is primed to take advantage of this through our second limited edition gifting series in partnership with Alan Kitching.

“Last year, feedback from consumers and the trade was fantastic so we wanted to build on this initial success to craft an original design for The Glenlivet Founder’s Reserve that is both bold and eye-catching – the perfect gift for single malt fans this Christmas. The release supports the ongoing roll-out of The Glenlivet Founder’s Reserve since its introduction in March this year, and we hope it inspires more whisky drinkers to sample our ultimate tribute to founder George Smith’s original vision of crafting the most definitive, smooth single malt Scotch whisky.”

The Glenlivet Founder’s Reserve gift pack will be available from December 2015 at an RRP of $40 or local equivalent.

Notes:

About Alan Kitching

Alan Kitching is renowned for his creative approach to traditional printmaking techniques. Alan has had shows in London and Barcelona, and has contributed to various exhibitions in Europe. He has conducted his workshops and given talks to industry, art schools and design conventions in the UK, Europe, Australia and South Africa.

The Glenlivet Founder’s Reserve

Tasting Notes by Alan Winchester, Master Distiller of The Glenlivet

Nose: Delicate aromas of citrus fruit, notably sweet orange

Palate: Sweet, fruit notes of zesty orange and pears, with a hint of candy, toffee apples. Well-balanced and exceptionally smooth

Finish: Long, creamy and smooth

About The Glenlivet

Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky that sets the standard for style and quality.  It is renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the world’s No.1 single malt Scotch whisky including in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. Standout initiatives include the release of The Glenlivet Winchester Collection, the world’s first series of 50 Year Old single malt Scotch whiskies, and The Glenlivet Founder’s Reserve, released as the ultimate tribute to founder George Smith’s original vision to the most definitive, smooth single malt Scotch whisky.

www.theglenlivet.com

@TheGlenlivet

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasspirit.com

@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

www.pernod-ricard.com

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