Archive for September, 2015

Ralfy Publishes Whisky Review #554 – Scotch Whisky News

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www.ralfy.com tames down a rather feisty single malt with Whisky Review 554 – Mortlach 24yo % 56.5%vol (Signatory).

And announces the sell-out art exhibition at Inverarity along with the success of the ‘DisasterClass’ whisky presentation. The concludes with an intimation of whisky collectables on sale at scotchwhiskyauctions.com

BENROMACH DISTILLERY UNVEILS TWO NEW WOOD FINISHES – Scotch Whisky News

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BENROMACH DISTILLERY UNVEILS TWO NEW WOOD FINISHES

The Benromach Distillery Company Ltd announces today the release of two new limited edition Benromach Wood Finishes: Sassicaia and Hermitage.

These expressions offer a unique flavour profile as a result of a final finishing period in hand-selected wine casks from the distinguished wine regions of the northern Rhône, Haut-Médoc, near Bordeaux, and Bolgheri in Tuscany.

Finished for 18 months in former Sassicaia wine casks from Bolgheri, Tuscany, following maturation in First Fill bourbon barrels, Benromach Sassicaia (ABV 45%) is an exquisite dram which has a naturally deep, ruby red colour. Red berries lead on the nose followed by hints of ginger and cinnamon, complemented by a subtle smoky finish. This leads directly on to flavours of pepper on the palate which give way to ripe fruit flavours, with notes of chocolate, followed by a subtle smoky edge.

Benromach Hermitage (ABV 45%) draws its unique flavour from a final finishing period in oak casks that once nurtured wine from the Hermitage Appellation d’Origine Contrôlée, in the northern Rhône region of France. Aromas of sweet summer fruits, zesty lemon and lime lead on the nose, followed by a touch of vanilla and cinnamon, underlined by peat smoke with a peppermint edge. A sweet, fruity dram, flavours of succulent dark cherry and orange combine with creamy milk chocolate with a gentle smoky edge and a long, fruity finish.

The new releases from Benromach follow limited edition Wood Finish expressions Château Cissac and Hermitage 2004, which were released in 2014.

Benromach Distillery Manager Keith Cruickshank said: “We are delighted to announce the release of Benromach Sassicaia and Benromach Hermitage, the latest whiskies in our exceptional range of classic Speyside single malts. Whisky lovers who enjoy our flagship 10 Years Old and our new 15 Years Old, both of which display the classic Benromach flavour profile, will enjoy the chance to experience Benromach in a different way. The maturation in wine casks from distinguished regions creates a distinct flavour in the whisky and allows a truly unique character to develop.

“With notes of succulent berries, vanilla and cinnamon, Sassicaia and Hermitage are the perfect winter warmers for whisky fans and beginners alike.”

Benromach Speyside Single Malt Scotch whisky is handcrafted using the finest natural ingredients at the Forres distillery.

These new expressions of Benromach are available to purchase at specialist whisky retailers with an RRP of £39.49. Prices may vary in export markets because of duty and import taxes.

For more information on Benromach please visit www.benromach.com.

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Notes

Originally built in 1898, Benromach Distillery, was brought back to life when leading whisky specialists Gordon & MacPhail purchased it in 1993. The distillery was extensively re-equipped over a five year period before it was officially opened by HRH Prince Charles in 1998.

In reopening Benromach Distillery, Gordon & MacPhail decided to create a classic Speyside single malt – a style that draws its influence from Speyside whiskies pre-1960s.

Benromach Distillery is located on the outskirts of the ancient market town of Forres. A four star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world famous malt whisky trail.

HEAVEN HILL BRANDS AND HARLEN WHEATLEY AMONG THE WINNERS OF THE ICONS OF WHISKY AMERICA 2016 – Whisky News

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HEAVEN HILL BRANDS AND HARLEN WHEATLEY AMONG THE WINNERS OF THE ICONS OF WHISKY AMERICA 2016

Whisky Magazine’s awards season is well underway with the results of the Icons of Whisky America 2016 announced on Saturday 19 September during the Kentucky Bourbon Festival.

With new categories for this year, including Master Distiller / Master Blender, Travel Retailer and World Whisky Ambassador to name a few, the industry were once again invited to have their say by nominating and voting for their Icons online. A Whisky Magazine editorial panel then had the unenviable task of making the final decision.

Rupert Wheeler, Managing Editor of Whisky Magazine and Chairman of the Icons of Whisky said: “It is exciting to see so many of the industry’s greats celebrated in our awards and I was very privileged to present the winners during The Great Kentucky Bourbon Tasting & Gala. I now look forward to a trip to Edinburgh in December to present the winners of the Scotland stage of the awards.”

THE RESULTS

Distiller of the year  Sponsored by Glencairn Crystal

Winner: Heaven Hill Brands

Highly Commended: Brown-Forman

 

Brand Innovator of the year  Sponsored by Multi Packaging Solutions

Winner: Jim Beam (Beam Suntory)

Highly Commended: Corsair Artisan Distillery

 

Visitor Attraction of the year

Winner: Evan Williams Bourbon Experience

Highly Commended: Wild Turkey

 

Craft Producer of the year  Sponsored by Wade

Winner: Westland Distillery

Highly Commended: Tuthilltown Spirits

 

Master Distiller / Master Blender of the year

Winner: Harlen Wheatley – Buffalo Trace

Highly Commended: Greg Davis – Maker’s Mark Distillery

 

Distillery Manager of the year

Winner: Todd Roe – Woodford Reserve

Highly Commended: Victoria MacRae-Samuels – Maker’s Mark Distillery and David Perkins – High West Distillery

 

Visitor Attraction Manager of the year  Sponsored by Christie’s

Winner: Dee Ford – Woodford Reserve

Highly Commended: Matt Higgins – Buffalo Trace

 

American Whiskey Brand Ambassador of the year

Winner: Bernie Lubbers – Heaven Hill Brands

Highly Commended: Adam Harris – Beam Suntory

 

Scotch Whisky Brand Ambassador of the year

Winner: Simon Brooking – Beam Suntory

Highly Commended: Gregor Cattanach – Diageo North America and Chris Riesbeck – Classic Imports

 

Irish Whiskey Brand Ambassador of the year

Winner: Tim Herlihy – Tullamore D.E.W.

Highly Commended: John Cashman – Beam Suntory

 

World Whisky Brand Ambassador of the year

Winner: Ewan Morgan – Diageo North America

Highly Commended: Allison Patel – Brenne

 

Multiple Outlet Retailer of the year Sponsored by Loch Ness Water

Winner: Liquor Barn

Highly Commended: Binny’s Beverage Depot

 

Single Outlet Retailer of the year

Winner: Astor Wines & Spirits

Highly Commended: Park Avenue Liquor Shop

 

Online Retailer of the year

Winner: Binny’s Beverage Depot – www.binnys.com

Highly Commended: ForWhiskeyLovers – www.forwhiskeylovers.com

 

Travel Retailer of the year

Winner: Duty Free Americas

Highly Commended: DFS Group

Old Pulteney “The Latest from The Log Book” – Scotch Whisky News

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We’ve docked at Liverpool with award winning chef, Aiden Byrne

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We’re delighted to announce that our award-winning whisky has created a new and exciting partnership with one of the North of England’s leading chefs, Aiden Byrne.

So, whilst for many a single malt Scotch whisky is a delight usually refrained from until after dinner we hope you’ll agree that with a little food pairing inspiration from Aiden Byrne there’s no need to save your favourite whisky for the end of a meal!

Click here to read more and reveal a collection of inspired food pairings.

Mission to Seafarers Woolly Hat Day

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As you may know we’ve recently started working with The Mission to Seafarers – a wonderful charity caring for sailors around the world, providing a wide range of support from trauma counselling to simply helping them stay in touch with their families when out at sea.

The Mission to Seafarers have recently announced their latest initiative, the Woolly Hat Day. Woolly hats not only keep seafarers warm, they serve as a symbol of the vital service the charity provides. Hats knitted by volunteers around the world are handed out to sailors at support centres and during ship visits. But even if you can’t knit (it’s never been our strongest point either) you can still get involved by taking part in the campaign on social media or even donating a small amount to the Mission.

Click here to find out how you can get involved.

Old Pulteney Single Malt Scotch Whisky, International Beverage, Moffat Mills, Towers Road,
Airdrie, Scotland, UK ML6 8PL

Scotch Whisky Auctions “The 54th Auction Now Live” – Scotch Whisky News

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Hi folks. The auction is now live with an incredible array of top-class whiskies.

Enjoy!

Kind regards from Glasgow

THE 54TH AUCTION

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Top Picks at K&L California – Whisky News

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United States

Roughstock Montana Single Barrel Cask Strength Bourbon Whiskey 750ml $69.99

Scotland

1992 Bruichladdich 22 Year Old Cadenhead’s Single Barrel Cask Strength Single Malt Whisky 750ml $199.99

Cadenhead’s “Highland” Pure Malt Whisky 750ml $64.99

1988 Highland Park 26 Year Old Cadenhead’s Small Batch Cask Strength Collection Single Malt 750ml $299.99

Kilkerran “Work In Progress” #7 Bourbon Barrel Cask Strength Single Malt Whisky 750ml $74.99

Kilkerran “Work In Progress” #7 Sherry Cask Single Malt Whisky 750ml $64.99

K&L Wine Merchants
http://www.klwines.com
Phone: 877-KLWines (toll free 877-559-4637)
Email: wine@klwines.com
San Francisco, Redwood City, Hollywood CA

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JOHN DEWAR & SONS STATE-OF-THE-ART SITE BLENDS INDUSTRIAL INNOVATION WITH ENVIRONMENTAL SUSTAINABILITY – Scotch Whisky News

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JOHN DEWAR & SONS STATE-OF-THE-ART SITE BLENDS INDUSTRIAL INNOVATION WITH ENVIRONMENTAL SUSTAINABILITY 

Eco-friendly, energy-efficient complex meets the global demand for Scotch whisky

Hamilton, Bermuda, September 15, 2015 – John Dewar & Sons Ltd., one of the most respected, global Scotch whisky producers, now turns out its top-end spirits in a state-of-the-art blending facility. As part of the Bacardi group, the Poniel Blend Centre & Maturation Warehouse facility in central Scotland combines industrial innovation with environmental sustainability.

The 100-acre site currently includes 18 warehouses. Each can hold up to 72,000 storage casks where award-winning DEWAR’S® WHITE LABEL®, WILLIAM LAWSON’S® Blended Scotch, and ABERFELDY® Single Malt Scotch whiskies mature for flavor and smoothness.

The project is part of a US$500-million investment in Scotch whisky production by Bacardi. The Scotch Whisky Association views long-term demand as positive – though overall, exports declined in the first part of 2015.

The blend center features new technology to enhance water addition, mixing, and control spirit strength, as well as energy-efficient conveyers that transport casks from station-to-station on pallets. The system – outfitted with controls to ensure the worker safety – also enables the movement of whisky between sites in tankers instead of traditional wooden casks. This reduces annual carbon dioxide emissions by 1,000 metric tons – equivalent to keeping more than 400 cars off roadways. The entire operation runs with just 24 employees, most hired from the local community.

“Cutting-edge accomplishments at Poniel reinforce the essence of our forward-thinking vision and organic growth,” says Iain Lochhead, Operations Director for John Dewar & Sons Ltd. “We recognize how important it is to preserve and protect the natural resources that exist in the places where we operate. Caring for the environment is at the heart of our corporate heritage.”

Prominently dotting the landscape are 130,000 newly planted trees and shrubs. These plantings, guided by the Scottish National Heritage, are part of a larger sustainability commitment made by John Dewar & Sons Ltd. and Bacardi to protect and sustain the Scottish environment.

“In our business, there’s real passion about sustainability. It’s something we think about from start to finish in our processes,” adds Lochhead. “We’re doing good work in Scotland that’s effecting real change. It’s important for our eco-savvy consumers to know that we take great care in selecting and preserving the natural ingredients we use in making our great tasting Scotch whiskies.” 

Another environmental focus on the site is water management. A sustainable urban drainage system – known by its acronym of SUDS – safely routes rainwater to a retention pond and provides onsite wetlands for wildlife. “This is a beautiful, natural locale and home to many different indigenous species of mammals and birds. We want to nurture and develop their habitats,” says Debbie Briody, Poniel Site Manager, for John Dewar & Sons.

The word whisky is derived from the Gaelic language meaning “water of life.” The blended whisky produced by John Dewar & Sons is made from natural ingredients that draw on Scotland’s clean water and fine grains. The maturation process takes a minimum of three years.

The public’s traditionally strong and now rapidly growing interest in Scotch whisky is evident in popular culture, with several top-rated primetime television series showcasing the spirit as the adult beverage of choice. “Whisky has been popular for hundreds of years – and will remain so for many hundreds more,” says Lochhead.

The blending facility is part of a broad scope of sustainability initiatives for the Company, producers of DEWAR’S® Blended Scotch whisky, WILLIAM LAWSON’S® Blended Scotch whisky and the single malt brands of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA®.

As part of the Bacardi group of companies, John Dewar & Sons honors the spirit of sustainability with these benchmarks at its five malt distilleries:

  • 34 percent reduction in greenhouse gas emissions since 2006
  • 46 percent reduction in water use since 2009
  • 30 percent reduction of waste to landfill since 2010

Since 2006, when Bacardi began tracking its global impact on the environment, it has reduced nonrenewable energy use by nearly 28 percent and decreased its greenhouse gas emissions from production by more than 28 percent. Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi Limited “Good Spirited” sustainability program sets specific goals in three areas to help reach its vision of a net zero impact:

  1. Responsible Sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make its rum from certified, sustainable sources – and 100 percent by 2022. This pledge from Bacardi is an industry first.
  2. Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10 percent and achieve 15 percent by 2022.
  3. Operational Efficiencies: Bacardi continues to focus on reducing water use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent. In addition, Bacardi aims to eliminate landfill waste at all of its production sites by 2022.

To learn more about Bacardi Limited and its “Good Spirited: Building a Sustainable Future” environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits and wine brands, visit http://www.bacardilimited.com/good-spirited.

About John Dewar & Sons Ltd.  John Dewar & Sons Ltd. employs 300 people at seven locations throughout Scotland. The Company currently operates whisky distilleries in Aberfeldy, Macduff, Aultmore, Craigellachie and Nairn with ageing, blending, bottling and packaging facilities in Glasgow and additional maturation facilities in Poniel in Central Scotland.

DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; WILLIAM LAWSON’S® Blended Scotch whisky, the world’s second fastest growing Scotch; and the single malt brands of ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® are part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda.

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Blended Scotch whisky, ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur.

Founded 153 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com

Bacardi (Dewar’s & William Lawsons Scotch) Appoints Adam Zhu as Non-Executive Chairman of Greater China – Scotch Whisky News

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Bacardi Appoints Adam Zhu as Non-Executive Chairman of Greater China

Veteran Asia Pacific strategist holds top spot in China for family-owned Bacardi

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Hamilton, Bermuda, September 18, 2015 — Bacardi Limited, the world’s largest privately held spirits company, today announces the creation of a new dual role and immediate appointment of Mr. Adam Zhu, 50, as Non-Executive Chairman of Greater China for Bacardi and Special Advisor to Bacardi Limited Chief Executive Officer Michael Dolan.

In these roles, Mr. Zhu will utilize his considerable expertise to help guide and develop strategic growth plans for the region. He will report to Mr. Dolan as Special Advisor to the CEO, and will work with Bacardi Asia Pacific Regional President Jon Grey in his role as Non-Executive Chairman of Greater China. Mr. Zhu is based in Beijing.

Mr. Zhu most recently served as Chairman and CEO of IMG Greater China and Vice Chairman of IMG Asia Pacific (2011-2015). In this capacity, he led IMG joint venture activities with China Central Television, the national television network in China, as well as managed IMG’s businesses in the country. IMG signed a landmark 10-year strategic partnership deal with the Chinese Football Association Super League in 2012; and built some of the most prominent and valuable tournaments and events in China, including the BMW Masters, WTA Shenzhen Open, Shenzhen International, Reignwood LPGA Classic, China Touring Car Championship, and Shenzhen Fashion Week.

“Now more than ever, we have an opportunity to capture greater market share and drive our premium and super-premium brand growth in this emerging region,” said Mr. Dolan. “With his longstanding relationships with leading global and Chinese corporations, institutions and governments, Adam will provide greater focus on our biggest market of opportunity: China.”

“China is an amazing country to do business in. The spirits industry and specifically the growing cocktail culture provides an untapped opportunity for Bacardi and its iconic brand portfolio,” said Mr. Zhu, who has worked in China for more than 25 years.

Prior to IMG, Mr. Zhu served as Managing Director of China Investment Banking at Bank of America Merrill Lynch and as Chief Representative of Merrill Lynch’s Beijing Representative Office (2007-2011). His investment banking experience also includes leadership roles at Citigroup and The Geneva Companies, a mergers and acquisitions firm later acquired by Citigroup.

Mr. Zhu obtained a BA in English Literature from Xiangtan University; an MA in Applied Linguistics from Harbin Institute of Technology in China; and an MBA in Finance from Temple University in Philadelphia. He currently serves as Executive Board Member of China Football Association Professional League Council. He is also the Executive Producer of “Closer to China,” a prominent weekly primetime show on CCTV News.

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio contains more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the U.S.; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.

Founded 153 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. Headquartered in Hamilton, Bermuda, Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

http://www.bacardilimited.com/

 

Old Pulteney Unveils Third ‘Flotilla’ Vintage In Paris – Scotch Whisky News

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Old Pulteney Unveils Third ‘Flotilla’ Vintage In Paris

The Entente Cordiale is once again being honoured by ‘Maritime Malt’ Old Pulteney Single Malt Scotch Whisky with the launch of its third ‘Flotilla’ vintage, which will be initially made available in the French market.

Old Pulteney Flotilla 2005 will be unveiled at Whisky Live Paris on 26th and 27th September in collaboration with La Maison du Whisky, with a limited release of just 12,000 bottles destined for independent retailers in France.

Flotilla – a fleet of boats or small ships – is rooted in the old French word ‘flote’ meaning multitude, and the latest release follows the success of Old Pulteney’s award-winning Flotilla 2000 and 2004 vintages amongst the whisky’s French fans.

Crafted at the Pulteney Distillery in the rugged coastal town of Wick in the far north of Scotland, the new vintage is matured in American oak ex-bourbon barrels to give a fine single malt with smooth, complex flavours and coastal characteristics. 

Appearance: Bright gold.

Aroma: Creamy vanilla and a touch of oak spice followed by bright notes of lemons and stewed apples and rounded off with a distinct maritime note.

Taste: Tropical fruits and freshly ground spices open up to even more citrus and a darkly sweet tone of salted caramel. The finish is velvety and lingering.

The whisky is complemented by Flotilla’s striking packaging, redesigned in soft blue and silver and featuring Old Pulteney’s trademark herring drifter – all inspired by the malt’s deep-rooted maritime heritage.

Old Pulteney Senior Brand Manager Margaret Mary Clarke commented: ‘French whisky drinkers are very important to Old Pulteney and we are thrilled to be launching another Flotilla vintage especially for the French market. The Pulteney distillery team in Wick have crafted a superb vintage expression that has all the distinctive qualities of our award winning malt with the special vintage notes and flavours which we know our drinkers in France will love. We look forward to offering a first look and taste of Flotilla 2005 at Whisky Live in Paris.’

Old Pulteney Flotilla 2005 (70cl) is bottled at 46%, natural colour, non chill-filtered. RRP €54.  

Notes  

Old Pulteney Single Malt Whisky

 Old Pulteney Single Malt Whisky, is diligently crafted at Pulteney Distillery in Wick. It was founded in 1826 by James Henderson at the height of Wick’s herring boom.  The distillery lies in the heart of ‘Pulteneytown’, which was created for all the fishermen at the time, and is embedded in the deep rooting history of this coastal town, which used to be one of the most important and biggest herring fishing ports in Europe.

International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

➢  Chang Beer: Thailand’s iconic beer brand

➢  Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn

➢  Blended Whiskies: Hankey Bannister

➢  Mekhong: ‘The Spirit of Thailand’ since 1941

➢  Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals

The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network.  Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of people of more than 12 nationalities, speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.

Catto’s Celebrates Visionary Founder with New Look Bottle and Packaging – Scotch Whisky News

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Catto’s Celebrates Visionary Founder with New Look Bottle and Packaging

The remarkable heritage of International Beverage’s blended Scotch whisky Catto’s has been captured in a striking new bottle and packaging design, set for release next month. The award-winning whisky has delved deep into the history of its founder James Catto, an ambitious businessman and pioneer of blending who was one of the first to ship whisky around the world when Catto’s was established in Aberdeen in 1861.

James Catto’s entrepreneurial spirit is at the core of the new brand proposition, ‘To the glorious journey’, which pays tribute to the whisky’s early connections with the golden age of ocean travel on P&O and White Star shipping lines which also hail from Aberdeen, and whose founders were former school friends of James Catto.

The dynamic and elegant new bottle design has a contemporary aesthetic whilst retaining core whisky cues. The label shape takes inspiration from a boat’s bow and the bottle features a ‘ripple effect’, as though a boat is cutting a path through the waves on the ocean. The design reflects the story of the ocean liners that would have taken Catto’s Blended Scotch whisky to all the corners of the world.

Catto’s new look is being unveiled to the global industry next month and aims to give the brand a strong identity in the upper standard segment of the mainstream whisky category – launching first in Canada, Russia and Spain, then rolling out globally in 2016.

Catto’s Brand Manager Lynne Buckley commented: ‘The new Catto’s brand proposition epitomises the provenance and heritage at the heart of our blend. Today’s whisky drinkers can identify with James Catto’s pioneering spirit and his dedication to making an exceptional whisky, launched in Scotland with a drive and determination to ship it around the world for people to enjoy. The beautiful new bottles and cartons bring his story to life and give us a striking new look to support our own ambitious plans for Catto’s in global markets in the years ahead.’

Catto’s is a perfectly balanced whisky with a high proportion of malts from the Speyside and Highland regions described in Jim Murray’s Whisky Bible 2015 as ‘an absolutely masterful whisky which both refreshes and relaxes.’

Catto’s new brand identity has been developed by JDO Brand Design and Innovation in London, with Ardagh Group and Royston Labels creating the new bottle and labels respectively from JDO’s initial concept designs.


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