CULT MALT PREPARES TO TOAST 200 YEARS OF ISLAY WHISKY ON ARDBEG DAY WITH NEW LIMITED EDITION PERPETUUM

AA Ardbeg Perpetuum

CULT MALT PREPARES TO TOAST 200 YEARS OF ISLAY WHISKY ON ARDBEG DAY WITH NEW LIMITED EDITION PERPETUUM 

– LOYAL ARDBEG FANS PREPARE TO TAKE OVER THE VINYL FACTORY, SOHO FOR ARDBEG DAY 2015 

It has been 200 years since Ardbeg single malt whisky was first distilled on the Scottish island of Islay and 15 years since the legacy of this cult whisky was safeguarded by the foundation of the Ardbeg Committee.

The future of the distillery was guaranteed in 2000 when it formed one of the most passionate and devoted whisky fan clubs in the world with the creation of the Ardbeg Committee – to ensure “the doors of Ardbeg never close again”. Today the Committee has 100,000 members in over 130 countries and Ardbeg Day has become a global annual event.

To mark these memorable events, at this year’s Ardbeg Day on 30th May 2015 with a ‘Past, Present and Future’ theme, committee members will have the opportunity to buy tickets (£199 per person)  to attend the celebratory London event held at The Vinyl Factory, commemorating the distillery’s bicentenary and be amongst the first to taste Perpetuum, the new limited edition.

Ardbeg Perpetuum is inspired by the many styles, ideas and quirks of fate which have influenced Ardbeg over time; it combines different styles, flavours, dreams and trials. Connoisseurs will taste a never-ending, rich and enticing combination of classic Ardbeggian notes and incredibly creamy flavours.

Dr Bill Lumsden, Ardbeg’s Director of Distilling and Whisky Creation, said: “Ardbeg’s character has endured for 200 years and we hope it will continue for centuries to come. The 2015 Ardbeg Day anniversary bottling, Ardbeg Perpetuum, celebrates this milestone year with a recipe that includes some very old and young Ardbeg, silky Ardbeg from bourbon barrels and some spicy Ardbeg from sherry casks.  The resulting expression combines classic notes of dark chocolate and treacle with sea-spray, peat smoke, vanilla and a hint of sherry casks, to create an unforgettable single malt with an aftertaste that is never-ending.”

Ardbeg Perpetuum, launched for this bicentenary, will be available to purchase from 30th May 2015 at Ardbeg Embassies* for a two week exclusive period. From June 13th, Perpetuum will be available at Ardbeg Embassies, Whisky specialists and department stores with a RSP of £84.99.

Ardbeg Perpetuum is non-chill filtered and is bottled at 47.4% ABV.

More details about Ardbeg Day and to purchase tickets to the event, please visit http://www.ardbeg.com/, where fans can also sign up to join the Ardbeg Committee. 

Notes to Editors: 

Tasting Notes:

Ardbeg Perpetuum is a deep amber-coloured single malt, containing the unmistakable Ardbeggian aroma of tar, soot and pine resin, with dark chocolate, treacle and sea-spray.  Its intense taste juxtaposes peat smoke and spice with creamy vanilla and milk chocolate notes, followed by a never-ending aftertaste of linseed oil, a hint of sherry cask, creosote and tar.

Ardbeg Day:

Every year, the Islay Festival of Malt and Music takes place in May or June on Ardbeg’s island home.  On the festival’s final Saturday, Ardbeg Day, the Distillery traditionally throws open its doors to welcome fans from all over the world.  In 2012 Ardbeg Day became a global event, enabling the whisky’s passionate international following to take part in a worldwide celebration of all things Ardbeg.  This year, Ardbeg Day celebrates the single malt’s 200th anniversary by looking forward to the next 200 years.  Fans of the whisky will be invited into a retro-futuristic version of Islay in 2215, where hover boards and robotic dogs are the norm at the Ardbeg Distillery.

Ardbeg:

Ardbeg prides itself on being The Ultimate Islay Malt Whisky.  Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts.  Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.

During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction.  Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.

Ardbeg Committee:

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”.  Today there are over 100,000 members of the Ardbeg Committee in more than 130 countries.  Committee members are regularly consulted on new bottling’s and expressions, and are offered exclusive Committee bottling’s.  Members also receive invitations to special gatherings, tastings and events.  The Committee is free to join at www.ardbeg.com

Ardbeg Embassies*

You’re never far from an Ardbeg Embassy – the distillery’s homes from home. With the warmest of welcomes and the widest selection of Ardbeg, you can experience a little piece of Islay closer to home.

     The Vintage House, 42 Old Compton Street, London W1D4LR                       http://www.sohowhisky.com/

     Royal Mile Whiskies, 379 High Street, Edinburgh EH1 1PW                           http://www.royalmilewhiskies.com/

     Cambridge Wine Merchants, 32 Bridge Street, Cambridge CB2 1UJ                http://www.cambridgewine.com/

     The Wee Dram, 5 Portland Square, Bakewell, Derbyshire DE45 1HA http://www.weedram.co.uk/

     Luvians Bottle Shop, 93 Bonnygate, Cupar, Fife KY15 4LG                http://www.luvians.com/

     The Whisky Exchange, Vinopolis, 1 Bank End, London SE1 9BU                    http://www.thewhiskyexchange.com/

     Gordon & MacPhail, 58-60 South Street, Elgin, Moray, IV30 1JY                    http://www.gordonandmacphail.com/

     Whiski Rooms Bistro, 4,6 & 7 North Bank Street, Edinburgh, EH1 2LP             http://www.whiskirooms.co.uk/ 

Awards:

Ardbeg was voted ‘Scotch Whisky of the Year’ three years in a row by Jim Murray’s Whisky Bible and was awarded ‘World’s Best Single Malt’, ‘Best Islay Single Malt’ and the ‘Global Icon Visitor Centre Manager of the Year’ at the World Whiskies Awards 2013.  At the 2014 awards, Michael Heads of Ardbeg was voted ‘Distillery Manager of the Year’.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton.  Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Glenmorangie whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

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